marketing

    running-a-small-business

    Top 10 Business Software Needs for A Small Business Owner in 2024

    Published on 2022-10-21 By Richa Gupta

    Small business competition can be fierce, especially when reduced spending and aggressive competitors are the norm.

    *Updated 7/19/2024

    As technology continues to innovate at a faster and faster rate, business leaders like you have to find...

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    How to Use Growth Hacking To Attract and Retain Customers

    Published on 2022-10-20 By Harikrishna Kundariya

    The digital market is a tough one, and businesses are hustling to survive. Small businesses are using every trick in the book to hit their goals and bring in more revenue.

    *Updated 7/22/2024

    But the main challenge at hand is customer retention

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    Everything You Should Know About eCommerce PPC Management

    Published on 2022-10-19 By Plamen Popov

    The Pay-Per-Click (PPC) advertising model is still prevalent almost three decades after the launch of the first PPC advertisement space. In 2023, digital ad spending is set to surpass $701 billion globally, and nearly half of that will be...

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    How Do eCommerce Websites Generate Leads?

    Published on 2022-10-16 By Mick Essex

    Generating leads is essential for any eCommerce website. Without leads, you cannot convert website visitors into customers.  

    *Updated 7/22/2024

    In this article, we will discuss what lead generation is and some common lead generation strategies

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    E-Commerce Site Navigation: How To Organize & Optimize for UX

    Published on 2022-10-14 By Shanice Jones

    Running into websites with UI from the early 2000s might cause some of us internal design pain, but this issue is specifically damaging to e-commerce websites.

    *Updated 7/22/2024

    Old trends in UX can cause customers frustration and lead to...

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    The Ultimate Cold Emailing Guide

    Published on 2022-10-13 By Ilija Sekulov

    Digital marketing is no longer a nice-to-have but a must-have nowadays. The same can be said about email marketing, as each year, it is proven that email campaigns are still a major driver in lead generation, sales, and growing revenue.

    ...

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    7 Design Tips For Your B2B eCommerce Brand Website Users Actually Like

    Published on 2022-10-11 By Tuhin Bhatt

    When it comes to automating your eCommerce business, design is essential to creating an online business since it draws in new consumers, offers a positive user experience, and boosts sales.

    *Updated 7/1/2024

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    The Ultimate Guide to Black Friday Marketing: Ideas & Tactics

    Published on 2022-10-10 By Kate Parish

    Black Friday is not limited to a single day, as many retailers extend promotions through the weekend and into Cyber Monday, another major online shopping event. Let’s review ideas and tactics to make your holiday marketing campaigns shine.

    ...

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    CRO for Startups: 8 Email Marketing Tools and Strategies

    Published on 2022-10-09 By Niamh O'Reilly

    Though dozens of other communication methods have sprung up since the advent of the internet, email marketing has always remained a constant.

    *Updated 7/23/2024

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    9 Quick Tips for B2B Lead Generation to Implement Today

    Published on 2022-10-07 By Freya Laskowski

    Driving sales from B2B lead generation can be a massive undertaking. Sometimes, it can feel overwhelming, especially if your company is waiting for a breakthrough. 

    *Updated 7/23/2024

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    What Is The Difference Between Regular Websites And eCommerce Websites

    Published on 2022-10-06 By POWR

    If you're looking to start an online business and are confused about the type of website you should build, look no further–in this article, we'll discuss what eCommerce websites are and how they differ from other types of websites. 

    *Updated...

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    Converting Customers Into Buyers: 5 Effective eCommerce Tips

    Published on 2022-10-05 By Shanice Jones

    According to Shopify, the leading eCommerce platform, the average conversion rate for e-commerce sites is between 2.5% and 3%.

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    9 Marketing Blind Spots and How to Fix Them

    Published on 2022-10-04 By Meenz Nautiyal

    Marketers aren’t immune to blind spots or oversights in their strategies and spending. Even the largest and most successful companies get bogged down by minor details, rusty tactics, and messy data. 

    *Updated 7/24/2024

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    The Average Cost Of Customer Acquisition In Ecommerce

    Published on 2022-10-03 By POWR

    If you’re planning to launch an e-commerce store and are wondering how much it will cost you to acquire new customers, you’re in the right place. Read on to discover how the customer acquisition cost (CAC) is calculated, the average CAC for...

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    6 Ways to Improve Your Instagram Marketing Conversions

    Published on 2022-10-02 By Vince Gawtee

    Is your Instagram getting a fair amount of likes and positive engagement but not translating into sales?

    *Updated 7/24/2024

    It’s more common than you think. Effective marketing on any social media channel can be a challenge, and that's why I...

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