You may have a groundbreaking marketing strategy and world-class product quality. But without leads, all your efforts might go in vain.
A consistent flow of customers or leads will enable you to boost sales and brand awareness. That's why you need to adopt email marketing today!
Email marketing is still one of the most badass techniques to acquire leads and expand your business. Strategies like identifying your target audience, writing catchy emails, and personalization can get you started.
Want to acquire more leads like a pro? Continue reading this post to know the best email lead generation techniques to take your business to the next level.
Understand Your Target Audience
To increase your chances of acquiring leads, you need to send emails to the appropriate customers. That's why it's essential to understand who your target audience is. This way, you won't try to market your product to everyone.
Start by looking at your product - which is most likely to buy it? If it's a gaming console, you can target teenagers and even middle-aged customers. But if you're selling anti-aging cosmetics, your audience might be middle-aged women and men.
You can develop your customer list by preparing a buyer's persona with details like age, lifestyle, income, and location. It will allow you to prepare a more targeted email marketing strategy with higher chances of success.
After all, there's no point in sending emails about the latest smartphone to someone in their 70s!
Write Catchy Subject Lines to Stand Apart
A successful email lead generation campaign starts with a simple activity - your customer opening the email! For that, you'll need attractive subject lines to make them click on your emails.
Remember that a killer subject line will make your email stand apart from the rest. Almost 33% of readers open an email after finding the subject line catchy.
You can try out the following examples:
- The biggest sale of the year is right around the corner!
- If you care about your health, check out this offer…
- Stop everything you're doing and see this life-altering product!
The point is to make the target audience interested and remember you. Even if customers don't click at first, they might mark the email and read it later.
Tip: You can add cute emojis in your subject lines. It can spike up the effectiveness of your campaign by 70%!
Prepare Killer Email Copy
So, you have succeeded in convincing your reader to click on your email. Congratulations! Now you have to make them read your entire email to know more about your product or service. That's why you need a clear and engaging email copy.
You have to start by ensuring that your subject line is aligned with your email content. Customers won't trust you if the subject line is clickbait-like and doesn't match your content. So, keep the email copy simple, understandable and talk about your product with confidence.
The email must start with a simple greeting to the reader, followed by your introduction. You can try to initiate a healthy conversation without seeming pushy. Instead of claiming your product is the best, try highlighting the benefits your product offers.
If you want to promote some offers, you can do it within the email. Then, wrap it up with a thank you note, your designation information, and contact details.
Send Personalized Emails
There is no better way to increase your chances of lead generation than personalizing your emails. You'll be glad to know that email personalization can provide a response rate of almost 17%!
Personalized emails and successfully build connections with the reader, as they're not generic emails flooding their inbox. So, you can start by doing a bit of research about your reader to craft the email.
Start investigating by visiting LinkedIn profiles of your targets. They can be budding startup-owners or a successful CEO and might be active on social media. Check out the latest posts and videos to know more about them.
Don't forget Instagram and YouTube, as many small and large business owners use these platforms to highlight their products. After collecting relevant information about them, include it in the emails you send them. Then, talk about why your product is suitable and beneficial to them.
Also, design the emails according to your customers, like giving them a professional look or making them a bit quirky.
Include a Clear CTA
The main objective of following all these tips is to get your customer to buy something from you. So, it's essential to include a powerful call-to-action at the end of your emails. This way, after reading your amazing email, it'll convince them to visit your website and make a purchase.
Here's how you can go about it:
- Keep the CTA short, crisp, and easy to understand like "Subscribe Now"
- Create a sense of urgency by adding CTAs like "Only 3 Seats Left" to speed up the process
- Attract users by providing a free service through CTAs like "Start 1-month free trial" or "Schedule a free consultation call"
The CTA can be a button sending the user to your product page or main landing page. Or, you can direct them to free download, like an e-book.
So, even if the customer doesn't buy your product or service instantly, they can check it out via your CTA. Therefore, CTAs are excellent in creating more engagement for your site.
And more engagement means - better lead generation!
Email marketing can lead to effective lead generation if you send valuable emails. Instead of being an aggressive marketer, try talking about your products and services with honesty. Building relationships and connections with your readers will take your brand long.
Besides, you can improve your email content by looking at competitors and modifying it accordingly. Also, try to focus on the tone of voice while preparing the email. Shift between professional and casual according to your target audience.