Why B2B Companies Need To Think About Content Marketing Beyond Lead Generation

There is no denying that content marketing is essential for B2B companies. However, in this regard, another question appears: Are B2B companies exploring all the possibilities that content marketing offers? 

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Experiential Marketing: Why It's Becoming So Effective for eCommerce Businesses

We live in a digital landscape where traditional online marketing strategies are no longer as effective as they once were. That’s because online shoppers today are less impressed by promises that traditional marketing campaigns deliver and...

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Do You Provide Services to SMBs? Here’s How to Help Your Clients Optimize Their Customer Engagement

According to a recent State of the Connected Customer report by Salesforce, 83% of customers expect immediate engagement when they get in touch with a business. Even after the purchase process is complete, customers expect instant...

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5 SEO Tips to Boost your Sales

Focusing on search engine optimization, or SEO is one of the most important parts of running an eCommerce business today. It refers to a variety of strategies that can help you to rank higher on relevant search engine results pages or...

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How Is Social Media Changing the Packaging Design & Industry?

A 2016 Trends Study revealed that almost 1 in 4 customers take about 300 photos every month. Most of these photos go straight on the internet via social media. That's 24%! We can only imagine the numbers must have gone up since then.  

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6 Tips On How To Make a Custom Social Media Strategy

The impact social media has had on the marketing world over the last decade is undeniable. It has proven time and time again as a powerful tool in connecting with your audience and spreading brand awareness. All things every marketer should...

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4 Steps eCommerce Businesses Must Take to Guarantee Success During the Holidays

It’s that time of year again, when eCommerce businesses ramp up their marketing in time for Black Friday, Cyber Monday, and the holiday rush to follow. Last year’s Cyber Monday alone resulted in $10.8 billion of spending, up 15.1% from the...

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How to Encourage and Inspire Customers to Create UGC about Your Products

High quality User Generated Content (UGC) is the holy grail of social media marketing. Similar to positive product reviews, organic content from your customers can convince potential buyers better than paid advertisements. Content from your...

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9 Ways to Increase Customer Loyalty and Improve Sales

Customer loyalty is one of the greatest accomplishments that a business can achieve. Turning a prospect into an advocate of your business by using your retention strategies or loyalty marketing is a great and fulfilling process to witness.

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How to Attract and Market to a Gen Z Audience

Especially for older professionals, the behaviors and preferences of Generation Z may seem complex and unpredictable. This can make it challenging for marketers to tailor their campaigns to this demographic and attract customers in a...

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What is Target Marketing? The Good, The Bad, and The Ugly

Targeted marketing is a direct way of getting products and services known by the target audience for which they were created; targeted marketing is the top-notch magic trick that every business owner needs.

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Reaching Gen C: Everything You Need to Know About Marketing to a New Generation of Consumers

Companies that create products and services for children and their parents are always looking for chances to connect with their target demographic. The COVID-19 pandemic and subsequent lockdowns have heightened smartphone, tablet, and...

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5 Reasons Visitors Aren't Signing Up for Your Newsletter (and How to Fix Them)

As a business owner, building an email list is incredibly important because it can help you collect more leads and it also allows you to build a better relationship with prospects and customers.

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4 Reasons to Ensure Visibility in Supply Chain Logistics

Visibility refers to knowing exactly where the inventory is at every point of time in the eCommerce supply chain — and how well the parts or products in transit can be tracked in real-time as they move from the manufacturer or supplier to...

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How Business Analysis Can Help Grow Your Small Business

What Is Business Analysis?

In simple terms, business analysis is the process of finding solutions to business problems through identifying and understanding information gained from various data sources.

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