How to Keep Customers Coming Back with Follow-Up Automation

Acquiring new customers is always costly — you spend a lot of time and money to land the first sale. Once you make this investment and people start buying, how discouraging it can be to see them go after the first purchase. When it happens,...

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How eCommerce Owners Can Make Holiday Shopping Easier for Customers

The holiday season is just around the corner. For eCommerce business owners, that could mean your busiest time of year is coming up. Within the last decade, eCommerce has completely changed the way people do their holiday shopping. 

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6 Suggestions for Increasing Your Site's Organic Traffic

To attract visitors to your beautifully designed website, you need to leverage various marketing tactics. Paid marketing can be costly for small businesses whereas organic traffic is consistent with a relevantly minimal investment.

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7 Best Ways to Maximize Your eCommerce Sales

Every online market that wishes to increase e-commerce sales faces two high-risk scenarios. People increasingly use the internet to find goods and services they require. Even for small firms, e-commerce is more crucial. The presence of an...

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6 Steps Every E-Commerce Business Should Take Before a New Promotion

When launching a new e-commerce store, you need to come out punching with a plan and actions that will get traffic to your site and lead to sales straight away. A great way to do this is to start with some excellent promotions. Getting your...

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8 Unique E-commerce Content Marketing Strategies and Examples

“Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one.”  – Robert Rose

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How to Increase Your SaaS Sales During the Holidays

The SaaS industry has increased rapidly over a few years, and it is going to grow more with predicted global revenue of $208 billion by 2023 (Gartner Forecast). A Major boost in demand for SaaS (software as a service) has been observed in the...

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How to Take Advantage of the eCommerce Holiday Shopping Cycle

The holiday season is an exciting time for store owners and shoppers alike. Shoppers get access to exclusive deals and discounts, and eCommerce entrepreneurs benefit from an influx of sales. 

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7 Unique Ways To Effectively Boost Customer Retention

There is no comparison between the cost of losing a single consumer and the cost of converting them. And if you’re not careful, customers will slip through your fingers. How can you avoid this? By establishing an effective customer retention...

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How to Prep Your Site to Handle The Black Friday And Cyber Monday Rush

For eCommerce businesses, the Black Friday and Cyber Monday period is both an exciting and overwhelming time of year. Approached well, Black Friday and Cyber Monday present massive sales opportunities. 

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24 Best SaaS Tools for Startups and SMBs for 2023

A limited budget is one of the biggest challenges facing startups and small and medium-sized businesses (SMBs). SaaS tools offer maximum benefits without spending a large amount of money, and that’s a win-win for the small business owner.

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A Quick Guide to Creating Quality Video Content for Small Businesses

Do you wish to use video content to make your small business popular? There is a common belief that video marketing is time-consuming and expensive. But in reality, it’s as easy as taking a walk in the park; how? Small business owners can...

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A Complete Guide To Protecting Your Brand Online

Protecting your brand online is something you should be focusing on consistently as a growing company. Your brand is your most valuable asset, responsible for building emotional connections with your target audience, and differentiating your...

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How To Handle Purchase Orders Effectively On eCommerce Stores

A purchase order needs to be created whenever a merchant acquires products for their retail company to sell. Even though this type of document is easy to overlook with long-term suppliers, it still has a lot of advantages for retail firms...

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Converting Cross-Border Shoppers During Black Friday & Cyber Monday

Online commerce is an integral part of the overall retail business.

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