The global live-streaming market will reach $3.21 billion by 2027. Therefore, brands can use live streaming to drive traction in the market. It is far more beneficial as it helps them get over the generic paid ads, and customers get to know...
Modern marketers can become overwhelmed by the countless data points they operate with. Website analytics, social media metrics, paid ads performance, email marketing indicators, and many more provide a lot of raw data.
It’s been reported that by 2027, the e-commerce market could be worth over $7.9 trillion. It’s safe to say that e-commerce is a thriving big business.
Jim Metcalf once said, “If you’re a good marketing person, you have to be a little crazy!”
Starting a tech startup isn't just about having the next big idea. While many dream of creating the next breakthrough app or game-changing software, success requires careful planning and smart decisions.
Research done by Bain and Company found that as little as a 5% increase in customer retention rates can bring about a profit boost of 25% to 95%.
Black Friday is here, bringing incredible discounts on top SaaS tools that can transform your business.
The advertising industry stands at the frontier of radical change. With emerging new technologies and increased regulation, marketers must find a way to shift with the tide.
Landing pages are one of the most important lead-generating tools in your marketing belt. When visitors land on your landing pages, you need to give them a reason to hang around and, ideally, buy whatever it is you’re selling.
As a small business owner, staying up-to-date with the latest tech tools can be the game-changer that keeps your business running smoothly and competitively. Black Friday is an excellent time to invest in tech essentials at a fraction of the...
When you buy a product, what influences your purchasing decision? Do you buy it because it’s something you want or something you need?
We're back with the December edition of POWR Product Updates! This past month we launched a Google Sheet integration, two new apps, image layout improvements to popup, and lots of other news from the POWR Ranger team. Read on for more details.
You might see your social media presence as a mere marketing tool, but it's also a vital part of your brand identity. And with great visibility comes great responsibility.
AI has made it easier than ever to launch a business, but in doing so, it’s made modern markets more competitive than ever before.
In our digital world, we need to protect your personal information with an insane level of significance. Because of the increasing ranks of cybercrime, identity theft, and Internet scams, people need to protect their personal information.
