Artificial intelligence (AI) has become not only a buzzword in marketing but also a game-changer in today's business landscape. Have you tried using ChatGPT to generate marketing copies, chatbots to answer customer inquiries, and predictive analytics to perform data analysis?
According to HubSpot, AI assists digital marketers in various marketing needs, such as content creation (40%), how-to guides (40%), data analysis (35%), research (34%), brainstorming (27%), and more.
But regarding the use of AI in marketing, what can we expect in the next few years to come?
This page covers the AI marketing trends in 2025 and beyond. Read on to learn what trends to follow and keep up for informed business decisions.
Article Shortcuts:
- How Can AI Benefit Your Marketing Strategy?
- Top 6 AI Marketing Trends in 2025 (And How to Use Them)
- Frequently Asked Questions (FAQs)
What is Artificial Intelligence in Digital Marketing?
To begin, what is artificial intelligence? AI is a modern technology that simulates human intelligence.
Because of this simulation, AI enables digital tools and computer systems to partly think and work like humans. True enough, what used to be a figment of our imagination has now become a reality—the rise of AI!
Case in point: Think of generative AI (genAI) used for creating pieces of content, conversational AI designed for communicating with people, and machine learning capable of making its own decisions based on patterned datasets.
Leveraging AI is also an effective strategy for boosting your digital marketing campaigns.
Let's take the use of genAI for various marketing needs, for instance.
According to the Econsultancy's Future of Marketing report, the most popular use cases of GenAI are personal productivity (53%), written content generation (53%), and ideation or conceptualization (46%).
Unconvinced? Take a look at the facts and figures below:
Source: Econsultancy
For your reference, below are the main pillars of digital marketing and how AI is applied:
- Search engine optimization (SEO): SEO aims to rank high on the search engine results pages (SERP) for online visibility and website traffic. It involves optimizing your website, producing relevant content, and building links. AI can help with keyword research, content creation, and organic traffic monitoring. Awesome!
- Pay-per-click (PPC): Like SEO, PPC seeks to boost your web presence and site traffic. However, you have to pay for every successful ad click on SERP. AI can help with PPC ad generation, keyword optimization, and programmatic advertising. It makes the whole process more efficient and seamless!
- Email outreach: AI technology can aid your email marketing campaign by creating email newsletter templates, personalizing emails, targeting prospects, and generating leads. Remember, it's crucial to transform email marketing in the age of AI to make it work for your business!
- Content marketing: GenAI is best for helping you generate content that will resonate with your target audience. Forbes Advisor lists high-performing content marketing types you can create using AI: Videos (45%), short-form articles (31%), success stories (28%), long-form blog posts (24%), and case studies (19%). Leverage AI for these!
Source: Forbes
- Social media management: There's no ignoring the intersection of social media and AI, where you can use AI tools for marketing functions like content generation, audience targeting, and personalization. Hubspot cites that Facebook and Instagram offer digital marketers the highest ROI (at 29%), followed by YouTube (26%) and TikTok (24%). Heed our advice!
Source: HubSpot
Discover the potential benefits of using AI in digital marketing below.
How Can AI Benefit Your Marketing Strategy?
AI has infiltrated companies and organizations across different industries due to its potential benefits.
In fact, Gartner cites that 80% of leaders use this technology for various business decisions and strategies. Specifically, it's best to leverage AI to implement winning marketing strategies for digital success.
Source: Outsource Accelerator
As a digital marketer, here's why you should use AI for your online marketing strategies:
- Boosted process efficiency: AI automates various marketing processes, thereby speeding up tasks and getting rid of manual work. Think of generating content pieces, automatically scheduling emails, or generating leads for your business. Automation is key!
- Informed decision-making: ML-powered analytics offers data insights based on patterns and trends. It can even make accurate predictions for your marketing endeavors. That way, you can develop an action plan that works for your marketing campaign!
- High customer engagement: AI-integrated chatbots and virtual assistants (VAs) are great additions to your marketing professionals. They can help engage with both your prospects and customers using personalized messages. But personalization is crucial!
- More generated leads: AI provides data insights for personalizing content that resonates with your target market. As a result, you'll be able to boost your lead generation through your marketing campaign. This means more and more prospects for your business!
- Successful conversion: AI is the means to an end for your marketing efforts—that is, it helps convert leads into sales or win new customers for your business. Ultimately, AI can help you achieve your primary marketing goal: conversion!
What can we expect in the upcoming years? Explore the AI marketing trends to keep up in the next section.
Top 6 AI Marketing Trends in 2025 (And How to Use Them)
The rise of AI shows no signs of stopping—or even slowing down. What is in store for digital marketers in the upcoming years?
The numbers don’t lie: Statista forecasted the global AI market to grow from $305.90 billion in 2024 to $738.80 billion by 2030, potentially expanding at a 15.83% compound annual growth rate (CAGR). This market growth and expansion is due to:
- Increased technological adoptions
- Awareness of AI capabilities
- Convenience in digital services
Source: Statista
What does this imply for digital marketers? Harness the power of AI for digital marketing strategies to reap the potential benefits mentioned above. Start by staying up-to-date with the AI marketing trends in the upcoming year.
As far as AI marketing trends are concerned, here's what you need to know:
1. Prevalence of AI-powered automation
It's easy to see the prevalence of software automation now powered by AI used in marketing.
Think of HubSpot AI for email marketing, chatbots, and personalization; ChatGPT AI for content creation and customer engagement; as well as Salesforce Einstein for AI-driven analytics and customer insights.
Consider leveraging AI and automation not only for customer support but also for digital marketing.
Chris Aubeeluck, Head of Sales and Marketing at Osbornes Law, suggests using AI-powered and automated software apps for marketing. He recommends not only choosing software automation but also tools integrated with AI models for advanced features and functionalities.
Aubeeluck says, "AI-powered automation isn't just a trend; It's a game-changer for marketing. Automated tools driven by AI take the guesswork out of engagement, personalization, and analytics. Embracing automation means working smarter, not harder, to stay ahead of the competition."
2. Hyper-personalization will dominate customer experience
Did you know? Nearly 90% of businesses invest in personalization, and another 90% use AI to support it. Let's take the use of AI for product personalization in e-commerce, for instance.
Online marketers leverage GenAI to customize content and laser-focus this on their target audience. That's where personalization comes in, which continues to rise as a marketing trend.
Source: adam connell
Samuel Charmetant, Founder of ArtMajeur by YourArt, recommends employing hyper-personalization in digital marketing.
However, he says that while personalization has already taken ground, hyper-personalization is the next focus in digital marketing. He believes it’s on another level of focused and targeted customization!
Charmetant explains, "Hyper-personalization is the future of digital marketing. With AI, businesses can tailor content, offers, and experiences to individual customers in real time. The more relevant your message, the stronger the connection—and that's what drives engagement and sales!"
3. AI-generated content becomes the norm
It's no secret: Digital marketers now harness the power of GenAI for content generation.
With the aid of AI-powered tools, they create different types of content for maximum engagement, whether blog posts, product images, or promotional videos. The use of ChatGPT in marketing is a perfect example of why this tool has about 300 million weekly active users—a 20% growth since October 2024.
Source: demandsage
Take it from Gary Hemming, Owner and Finance Director at ABC Finance. Their marketing team uses GenAI not necessarily to create content. However, they do so to aid in various processes, such as content ideation, research, and publishing.
Hemming continues, "GenAI isn't just about creating content—it's about making the entire process more efficient. From brainstorming ideas to refining messaging and streamlining publishing, AI helps marketers work smarter and faster. It's a powerful tool for boosting creativity and productivity."
4. AI-powered automation is reshaping marketing
Digital marketers heavily rely on must-have AI marketing tools, including predictive analytics. This analytics tool is powered by machine learning, which learns from datasets and makes decisions according to data patterns and trends.
Now, it's easy to see marketing professionals leverage analytics tools to gain data-driven marketing insights for informed business decisions.
Learn from Jeffrey Zhou, CEO and Founder of Fig Loans. They tap into predictive analytics to make financial forecasts and decisions for their financial institution. They even use this to identify their target clientele and offer customized personal loans.
Zhou shares, "Predictive analytics takes the guesswork out of decision-making. By analyzing patterns and trends, we can make smarter financial forecasts and optimize our marketing strategies. It's all about using data to stay ahead and make informed choices."
5. Use of chatbots and virtual assistants
Almost all business websites now have chatbots ready to assist customers, while some companies employ AI-powered VAs for sales and marketing. In the next few years, expect agentic AI's rapid growth and development, making these conversational bots and VAs more humanlike.
Therefore, consider the dual impact of chatbots on cost reduction and process automation, which practically applies to digital marketing.
Source: RushOrderTees
Michael Nemeroff, Co-founder & CEO at RushOrderTees, has already invested in AI-powered chatbots for their clothing business. However, he believes that agentic AI technology will be the next big thing in business.
Nemeroff argues, "AI-powered chatbots are already transforming marketing, but the next big leap will be agentic AI. As these bots become more human-like, they'll play an even bigger role in sales and marketing, streamlining processes and improving customer experiences."
6. Power of AI for programmatic marketing
There's no denying the benefits of programmatic advertising platforms powered by AI.
However, for the uninitiated, programmatic marketing is simply the automated buying and selling of digital ad space for brand, product, or service promotion. However, integrating AI into this automated software makes the marketing process more accurate, efficient, and effective.
Adam Young, CEO and Founder of Event Tickets Center, highlights the power of AI for programmatic marketing. He claims that AI not only automates the whole buying-selling process but also allows fearless ad forecasts. This, he believes, helps digital marketers make informed decisions.
Young cites, "AI has revolutionized programmatic marketing by making ad buying smarter and more efficient. With AI, we can automate the process, targeting the right audience with precision and driving better results. It's a game-changer for maximizing ad spend."
Frequently Asked Questions (FAQs)
1. How will AI change digital marketing in 2025?
AI aids in making online marketing more seamless, accurate, efficient, personalized, and intelligent. It helps your business automate tasks, create content, analyze data, predict trends, and make informed decisions.
Ultimately, this technology makes your marketing campaigns more effective with less money, time, and effort.
2. What AI marketing trends should marketers watch out for?
Digital marketing has evolved and is now driven by modern technologies such as artificial intelligence.
This year, expect AI marketing trends such as AI-powered automation, hyper-personalization, AI-generated content, predictive analytics, intelligent chatbots, and AI-supported programmatic marketing.
Keeping up with these emerging and evolving trends can give your business a competitive advantage.
3. Will AI take over marketing jobs?
The straightforward answer is nope! Artificial intelligence can be a marketing tool, not a replacement for marketing professionals.
While this technology handles repetitive tasks, crunches numbers, and makes fearless forecasts, humans are still responsible for marketing creativity, strategy, and decision-making, not to mention building customer relationships.
4. How can I start using AI in marketing?
To get started, set your online marketing goals based on AI leverage. Identify marketing functions like SEO, PPC, email outreach, content marketing, and social media management where AI proves beneficial.
Now, it’s time to look for and decide on AI tools best suited for your marketing tactics and business needs.
Finally, you can implement your AI marketing strategies; however, ensure you monitor, measure, and optimize your marketing performance.
5. Is AI marketing expensive to invest in?
Not necessarily! Sure, investing in AI marketing tools or platforms can be costly at the outset.
However, they will help you save money in the long run. Besides, there are plenty of budget-friendly AI tools out there. Many offer free versions or affordable plans, so you can start small and scale up as you see results.
Ultimately, you just have to choose AI platforms that are best suited for your marketing and business in general.
Final Words
Business owners and digital marketers can no longer ignore the power of AI in online marketing. This technology has the power to boost your work efficiency, decision-making, customer engagement, lead generation, and sales conversion.
So, what better way to optimize your digital marketing campaign than to leverage AI for various processes? However, consider the AI marketing trends discussed above as reinforced by some business leaders.
More importantly, keep up with the trends, such as automation, personalization, content creation, agentic AI, predictive analytics, and programmatic advertising.
Ultimately, leverage AI technology, whether for your SEO, PPC, email outreach, content marketing, or social media management.
Ready to harness the power of AI for your marketing campaign?
Start by creating a visually appealing and highly functional app for your business where you can implement and maximize all your marketing tactics. To get started with us, sign up for free today!
Author Bio
Brooke Webber is a passionate advocate for a customer-first approach in marketing. She specializes in consumer psychology and brand storytelling, bringing five years of writing experience to the field. At work, Brooke follows Benjamin Franklin’s principle: “Either write something worth reading or do something worth writing.” In life, she’s an absolute bookworm, reading anything and everything, and a coffee addict who can’t start her day without a good brew.
