10 Quick & Effective Ways to Prepare Your eCommerce Site for the Holiday Season

The holidays are a time for family, friends, and festivities. 

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7 Strategies That Will Help You Grow An Email List for Your eCommerce Business

Every new business is always looking for ways to build an email list. That isn’t surprising knowing that nearly 80% of marketing professionals in 2020 said they’ve seen an increase in email engagement over the last 12 months. This, paired...

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7 Customer Acquisition Metrics You Should be Tracking in Your Business

Many business owners believe that customer acquisition metrics are an intimidating topic and that it requires the knowledge of experts. So they steer clear from it.

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8 Pinterest Tips For Small Businesses

2020 may be considered one of the major shaping forces for digital business. Many segments of the online industry made a giant leap just in this one year.  Many companies that were previously not prioritizing online markets are now joining...

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3 Key Takeaways About Product Reviews for Online Business Owners and eCommerce Brands

Are you a new business trying to attract new customers and generate leads? Then you might want to add a product review section to your website and encourage your existing customers to leave their opinions on your product. Reviews have been...

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What is the iOS 15 Update and How to Prepare for It?

With the recent iOS 14, iOS 14.5 and the upcoming iOS 15 updates the digital marketing landscape is changing. We wanted to speak a little about what these updates may mean for you and what you can do to make sure your marketing efforts...

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How to Test if Your eCommerce Website Messaging is Reaching the Right Audience

The way your brand is perceived by your audience can be the result of a variety of different things- customer experience, use, functionality, or even word of mouth recommendation. One thing is for certain however, your brand can only be as...

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SEO Cheat Sheet: What Is SEO and How Do You Do SEO for A Website?

SEO - we all hear about it, but what is it? How do you actually do SEO for your website? I'll admit when I first started learning about it, I went deep down the rabbit hole (and I still do some days). There's a lot to it, and the good news...

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7 Customer Acquisition Management Strategies You Should Be Doing in 2021

Over the last six years, customer acquisition costs have risen by 60%. And while most businesses have shifted their focus to customer retention and loyalty — for good reason — that doesn’t mean we can do without customer acquisition if we...

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How to Drive Customer Retention By Celebrating Customer Success

Online businesses should be celebrating the wins of their customers. It's not always easy to deliver on customer expectations, but it is also one of the best ways to differentiate yourself from your competition and build customer loyalty.

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How to Create a Referral Program for Your Online Business

It goes without saying that while the push to attract new customers is important, gaining your customer’s trust, and being able to convert those customers into tried and true, lifetime patrons is key to increasing sales. Yet, this mission...

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POWR Roundup: More Integrations and a Focus on Helping You Increase Conversions

Hey there POWR Heroes! 

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Building an Ecommerce Website: Expectations vs Reality

By now, everyone is aware that online businesses lead the charge when it comes to modern commerce. In this day in age, in order to be an operating business, it is almost imperative to have not only a fully functioning website, but also a...

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Collecting Leads on your Ecommerce Website: 4 Do’s and Don’ts

Leads are a very important thing for an online business. Without leads it is very hard to get new customers. This is because more than 90% of people are not ready to make a purchase when they visit your eCommerce website. While gathering...

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Ecommerce Websites: What is Visual Identity and Why Does it Matter?

Choosing what to wear each day, or how we do our hair are all decisions that create your own unique look and affect the way in which others perceive you. The same simple concept goes for your eCommerce website. Building a brand that is...

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