We live in a digital landscape where traditional online marketing strategies are no longer as effective as they once were. That’s because online shoppers today are less impressed by promises that traditional marketing campaigns deliver and...
According to a recent State of the Connected Customer report by Salesforce, 83% of customers expect immediate engagement when they get in touch with a business. Even after the purchase process is complete, customers expect instant...
Focusing on search engine optimization, or SEO is one of the most important parts of running an eCommerce business today. It refers to a variety of strategies that can help you to rank higher on relevant search engine results pages or...
A 2016 Trends Study revealed that almost 1 in 4 customers take about 300 photos every month. Most of these photos go straight on the internet via social media. That's 24%! We can only imagine the numbers must have gone up since then.
The impact social media has had on the marketing world over the last decade is undeniable. It has proven time and time again as a powerful tool in connecting with your audience and spreading brand awareness. All things every marketer should...
It’s that time of year again, when eCommerce businesses ramp up their marketing in time for Black Friday, Cyber Monday, and the holiday rush to follow. Last year’s Cyber Monday alone resulted in $10.8 billion of spending, up 15.1% from the...
High quality User Generated Content (UGC) is the holy grail of social media marketing. Similar to positive product reviews, organic content from your customers can convince potential buyers better than paid advertisements. Content from your...
Customer loyalty is one of the greatest accomplishments that a business can achieve. Turning a prospect into an advocate of your business by using your retention strategies or loyalty marketing is a great and fulfilling process to witness.
Especially for older professionals, the behaviors and preferences of Generation Z may seem complex and unpredictable. This can make it challenging for marketers to tailor their campaigns to this demographic and attract customers in a...
Targeted marketing is a direct way of getting products and services known by the target audience for which they were created; targeted marketing is the top-notch magic trick that every business owner needs.
It’s officially fall here at our offices and with sweaters and spiced lattes also comes the focus on upcoming holiday events and parties. With consumers purchasing more online than ever before we are steadfast in our commitment to giving...
Companies that create products and services for children and their parents are always looking for chances to connect with their target demographic. The COVID-19 pandemic and subsequent lockdowns have heightened smartphone, tablet, and...
As a business owner, building an email list is incredibly important because it can help you collect more leads and it also allows you to build a better relationship with prospects and customers.
Email is one of the most widely used communication channels today by digital marketing companies, but there are still plenty of opportunities to make it even more effective for your business.
Continuing our thread of holiday-centered blog posts, today we will look at how you can further prepare your online business for the holidays by utilizing these online holiday strategies and tactics. These ideas will help you generate...
