Black Friday vs. Cyber Monday: Which One Comes Out on Top?

Both Black Friday and Cyber Monday (BFCM) have grown into massive commercial events offering brands the opportunity to increase sales and provide customers with the chance to bag a bargain or two. But which one is better for you to focus your...

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Get Extra Leads With Your Black Friday Campaigns

When the air grows cold and leaves begin to fall, it’s a reminder that Black Friday is looming near. During Black Friday, the best holiday purchase occurs, and it’s all thanks to the insane discounts and deals shoppers can get out of the year.

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A Quick Guide to Creating Quality Video Content for Small Businesses

Do you wish to use video content to make your small business popular? There is a common belief that video marketing is time-consuming and expensive. But in reality, it’s as easy as taking a walk in the park; how? Small business owners can...

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A Complete Guide To Protecting Your Brand Online

Protecting your brand online is something you should be focusing on consistently as a growing company. Your brand is your most valuable asset, responsible for building emotional connections with your target audience, and differentiating your...

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How To Handle Purchase Orders Effectively On eCommerce Stores

A purchase order needs to be created whenever a merchant acquires products for their retail company to sell. Even though this type of document is easy to overlook with long-term suppliers, it still has a lot of advantages for retail firms...

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Converting Cross-Border Shoppers During Black Friday & Cyber Monday

Online commerce is an integral part of the overall retail business.

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How to Leverage Instagram to Build Your Brand on Social Media

Instagram is a massive marketplace for launching and growing a brand. Instagram allows users to transition from shopping accounts to other business accounts easily. As Statista says, 64% of Instagrammers are under 34 years old. Each store has...

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eCommerce Trends Coming in the Holiday Shopping Season

With the holiday shopping season right around the corner, online stores and in-person retailers are prepping for a significant shift in purchasing trends. This year comes with many changes in how holiday shopping occurs, from early bird...

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Top 10 Business Software Needs for A Small Business Owner

Small business competition can be fierce, especially when reduced spending and aggressive competitors are the norms. Although competition prompts you to innovate and stay ahead of the curve, the rivalry can be intimidating.

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How to Use Growth Hacking To Attract and Retain Customers

The digital market is fast-paced, and businesses are thriving hard to survive. From tapping into the pool of social media to incorporating a plethora of marketing strategies, they are going to extreme lengths to achieve the milestones and...

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Everything You Should Know About eCommerce PPC Management

The Pay-Per-Click (PPC) advertising model is still prevalent almost three decades after the launch of the first PPC advertisement space. 

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How Do eCommerce Websites Generate Leads?

Generating leads is essential for any eCommerce website. Without leads, you cannot convert website visitors into customers.  In this article, we will discuss what lead generation is and some common lead generation strategies that eCommerce...

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E-Commerce Site Navigation: How To Organize & Optimize for UX

Running into websites with UI from the early 2000s might cause some of us internal design pain, but this issue is specifically damaging to e-commerce websites. Old trends in UX can cause customers frustration and lead to users leaving the...

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The Ultimate Cold Emailing Guide for 2022

Digital marketing is a great way to increase a brand's awareness online.

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7 Design Tips For Your B2B eCommerce Brand Website Users Actually Like

When it comes to automating your eCommerce business, design is essential to creating an online business since it draws in new consumers, offers a positive user experience, and boosts sales

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