marketing

    Driving Financial Inclusion through Digital Wallets

    Financial inclusion has a single goal: to provide every person, especially the overlooked ones, with low-cost and easily accessible financial services.

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    16 Top SEO Tips for 2024

    Google's latest algorithm updates are more than just tweaks; they're transforming the very fabric of search engine optimization (SEO).

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    How to Price Your Service in 2024

    Whether you’re a new business or you’re considering changing your prices, finding the right price point is crucial. Effective pricing can determine whether you turn a profit or not.

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    Psychology of Social Media Mindset: Content Marketing in 2024

    With the authority vested in me by POWR, I challenge you to read this content marketing guide for social media till the end.

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    Social Media Marketing and Growth Tactics for 2024

    In the dynamic world of digital marketing, social media stands out as a critical avenue for brands aiming to solidify their presence and drive growth.

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    5 Tips for Standing Out in a Crowded Online Marketplace

    Digital technology has improved tremendously during the previous decade.

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    eCommerce with POWR: How to Start an Online Store

    Embarking on an eCommerce venture requires a strategic approach to stand out in the digital marketplace.

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    Content Marketing’s Role in B2B PR: Creating Engaging Content

    When it comes to B2B public relations, content marketing emerges as more than simply a strategy; it is the foundation for building trust, establishing connections, and delivering economic results.

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    Empathy in Action: Building Lasting Connections via Cause Marketing

    The worldwide internet penetration rate is at around 65.7% and constantly climbing.

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    Growth Strategies Every Business Owner Should Know

    Did you know that less than 50% of startups thrive after five years of establishment? Why do you think that’s the case? The most likely explanation for this is that they don’t employ the right growth strategies.

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    Maximizing eCommerce Success: A Guide to Digital Efficiency

    In an era where digital presence dictates business success, small business owners face the monumental task of not only launching but also sustaining and growing their eCommerce platforms. 

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    7 Predicted Affiliate Marketing Trends for 2024

    If all your information about the affiliate marketing industry comes from social media content creators who promise they earn $100,000 a month while working only two hours a day… you can be confident that’s probably too good to be true.

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    Eight Techniques to Improve Online Reviews This Peak Season

    The peak shopping season is an excellent time for businesses to focus on improving their online reviews. Positive reviews can increase customer trust and drive more sales, especially during high-volume periods.

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    The Growing Importance of Video Marketing on Social Media Platforms

    With over 91% of companies making video marketing a part of their marketing strategies and over 57% of consumers giving preference to video content from brands they support, the importance of video marketing cannot be overstated.

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    Email Marketing Metrics You Should be Tracking (But Probably Aren't)

    In the fast-paced world of digital marketing, email remains a powerful tool for businesses to connect with their audience.

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