marketing

    Organic vs Paid ads

    Organic vs Paid Ads: What Is More Important and When To Implement

    Published on 2022-12-12 By Arsalan Jabbar

    Organic marketing and paid advertising are two terms that classify most digital marketing strategies.

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    Top 9 eCommerce Trends for 2023

    Published on 2022-12-10 By Maryia Fokina

    E-commerce has become more than a buzzword: the world has experienced a true eCommerce revolution in recent years.

    And if history is any judge, the next 3 - 5 years will prove that it will remain an industry standard from here on out.

    Let's...

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    5 Email Drip Campaigns Your Business Needs

    Published on 2022-12-08 By David Campbell

    A properly executed email marketing campaign can increase conversions. Email marketing has a return on investment of $36 for every $1 spent. That translates to more revenues for your company.

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    8 Holiday Digital Marketing Tips

    Published on 2022-12-07 By Lee Li

    The holidays are officially here, so retailers everywhere are launching holiday marketing campaigns. Practical Ecommerce predicts a slowing in holiday spending, so getting your digital marketing campaigns prepared will be critical for...

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    6 E-commerce Marketing Channels You Could Be Using

    Published on 2022-12-05 By Jon Morgan

    Choosing the best eCommerce marketing channels for your business can seem challenging. Different marketers talk about their favorite channels being the best. It can all get very confusing. 

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    Holiday background

    9 Website Design Ideas to Boost Your Online Holiday Sales

    Published on 2022-12-04 By Nikola Sekulic

    ‘Tis the season to spend; as we all know, the holiday rush means all our family members and friends are trying to find that perfect present. Preferably – online.

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    How to Keep Customers Coming Back with Follow-Up Automation

    Published on 2022-12-01 By Margo Ovsiienko

    Acquiring new customers is always costly — you spend a lot of time and money to land the first sale.

    Once you make this investment and people start buying, how discouraging it can be to see them go after the first purchase. When it happens,...

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    E-Commerce, Shopping Trolley with Paper Boxes

    How eCommerce Owners Can Make Holiday Shopping Easier for Customers

    Published on 2022-11-30 By Indiana Lee

    The holiday season is just around the corner. For eCommerce business owners, that could mean your busiest time of year is coming up. Within the last decade, eCommerce has completely changed the way people do their holiday shopping. 

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    Women in Blazers Looking at a Laptop

    6 Suggestions for Increasing Your Site's Organic Traffic

    Published on 2022-11-28 By Gaurav Sharma

    To attract visitors to your beautifully designed website, you need to leverage various marketing tactics. Paid marketing can be costly for small businesses whereas organic traffic is consistent with a relevantly minimal investment.

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    Serious man paying online purchases using smartphone on street

    7 Best Ways to Maximize Your eCommerce Sales

    Published on 2022-11-23 By Vinit Sharma

    Every online market that wishes to increase e-commerce sales faces two high-risk scenarios. People increasingly use the internet to find goods and services they require. Even for small firms, e-commerce is more crucial. The presence of an...

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    How to Keep Your Black Friday Customers After the Big Day

    Published on 2022-11-21 By Yauhen Zarumba

    A lot of work goes into capturing new search traffic leading up to Black Friday, but how do you keep your newly gained customers once the big event is over? Let's discuss customer retention.

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    6 Steps Every E-Commerce Business Should Take Before a New Promotion

    Published on 2022-11-20 By Magnus Eriksen

    When launching a new e-commerce store, you need to come out punching with a plan and actions that will get traffic to your site and lead to sales straight away. A great way to do this is to start with some excellent promotions. Getting your...

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    13 Customer Engagement Strategies That Marketers Can’t Ignore

    Published on 2022-11-19 By Makashib Kadri

    Your company is made up of more than your products and services. It comes down to the individuals who purchase from you. That's what marketing is all about: connecting with the right people.

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    8 Unique E-commerce Content Marketing Strategies and Examples

    Published on 2022-11-18 By Abhishek Talreja

    “Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one.”  – Robert Rose

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    How to Increase Your SaaS Sales During the Holidays

    Published on 2022-11-15 By Bhagavati Prasad

    The SaaS industry has increased rapidly over a few years, and it is going to grow more with predicted global revenue of $208 billion by 2023 (Gartner Forecast).

    A Major boost in demand for SaaS (software as a service) has been observed in the...

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