What Are Digital Skills and Which 6 Your Team Should Improve

Published: | By Irina Weber

In today’s fast-paced digital landscape, having the right skills could be the key to success in your business.

To thrive in this dynamic environment, it’s crucial to recognize the skills that can make the biggest difference. According to Gallup, the first step in digital transformation is evaluating gaps and defining new horizons.

From digital literacy to data analysis and marketing, a well-rounded set of skills empowers teams to excel in various tasks and reach their goals.

In this article, we’ve covered six essential digital skills that could be an excellent starting point.

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What are Digital Skills? 

Digital skills refer to a wide range of competencies enabling you to use digital tools and technologies to improve and speed up your work. 

They can be industry-related (e-commerce, cloud computing, software development), but some general skills could be useful for every small business owner (digital marketing, project management, web design).

No matter what your industry is and whether you work online or offline, digital skills are vital for staying competitive in today’s business world.

Digital Skills Your Team Must Improve (Top 6) 

  1. Digital project management
  2. Data analysis
  3. SEO
  4. Online communication
  5. UX and UI design
  6. Video editing

1. Digital project management 

To boost your teams’ productivity, familiarize yourself with project management tools. These tools can help you automate many repetitive tasks, saving your precious time and minimizing effort.

There are two types of tools you need:

  1. Task-oriented tools like Asana and Trello will help you with workflow automation.
  2. People-oriented tools like CRM or performance review software like Effy AI will boost employee productivity and engagement.

If you’re waiting until your team grows to use these tools – don’t! In fact, improving employee engagement can be crucial for improving business performance.

2. Data analysis 

Data analysis is like a secret weapon for every small business. It eliminates the guesswork and enables you to make smarter decisions by looking at numbers and facts.

If you don’t have a background in analytics, this may sound complex, but it doesn’t have to be.

You don’t have to become a data analysis expert, and it’s enough to learn to analyze your own numbers, which will help you see what products sell the most, what your customers’ preferences are, and so on.

These skills will help you identify opportunities for upselling and cross-selling and use data to fuel your digital marketing campaigns.

3. SEO 



Search engine optimization (SEO) involves a set of practices for improving your website visibility and getting more organic traffic. It’s one of the best ways to ensure potential customers can easily find your services and products online. 

SEO can be cost-effective in the long run because well-optimized content can bring you new visitors for months and even years.

In fact, almost 70% of digital marketers are actively investing in SEO because they’re aware of its long-term benefits.

You can start your website optimization by finding relevant keywords (using a keyword research tool), optimizing your web pages for those keywords, and building backlinks. 

4. Online communication 

Online communication is crucial for small business owners as it enables direct and efficient customer interaction. Here are some benefits you can expect after mastering online communication skills:

  • Boosting customer engagement
  • Improving customer experience and satisfaction
  • Increasing conversion rate

If you’re using multiple communication channels (social media, newsletter, blog), it’s essential to maintain consistent communication and tone of voice across all the platforms.

Ensure your branding and messaging remain uniform, as that will help you build trust and authority with your potential customers.

Read more about customer service trends in 2023.

5. UX and UI design 

Investing in excellent user experience and interface design is crucial for small businesses. They improve customer satisfaction by ensuring a seamless and pleasant interaction with your website and can determine whether a visitor stays or leaves.

According to McKinsey, UX and UI are areas where most consumers (56%) want to see improvements.

When developing a digital product, striking the right balance between UX vs UI is crucial. UI is all about designing visual elements of your website or app, including layout, colors, buttons, and overall aesthetics. UX is about making your website easy to navigate and user-friendly.

6. Video editing 



In recent years, video become one of the most popular online formats, reaching an audience of around 92% of internet users worldwide.

Video content is essential for your small business, not only because you get to showcase your products but also because it helps you strengthen relationships with your audience and build trust.

The good news is that you don’t have to hire a professional cinematographer or video editor if you don’t have a budget. You can achieve great results using your smartphone and learning basic video editing skills online.

It doesn’t have to be too complicated, as almost 40% of marketers claim short videos have the highest return on investment.

Essential Future Digital Skills 

Everyone is talking about the rise of AI, which we’ll all have to adjust to. In fact, 79% of corporate strategists see AI as critical to their success in the next two years.

But here are some other emerging skills that will be important:

Of course, apart from these universal digital skills, you should always stay on track with trends and skills related to your particular industry.


To sum it up, in today’s fast-changing digital world, having the right skills is a factor that determines the level of your success.

It can seem challenging to keep up with everything, so it’s essential to decide on your goals and skills that could help you achieve them.

We’ve explored six critical digital skills that are a great starting point and can help you unlock many growth opportunities.

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