A famous novelist, Milan Kundera, once stated, “Business has only two functions — marketing and innovation.” The quote indicates that, for businesses to succeed, they must incorporate effective marketing strategies and innovate quality...

Independence is every business owner’s end goal when starting a venture. This is what inspired the owners of Shopify that previously was an online store selling snowboards.

It’s that time of year again; the year’s biggest online shopping days are just around the corner. 

Media trends can come and go before you can blink. For marketers, this can mean you miss the boat more often than you catch it.

Account-based marketing (ABM) is revolutionizing the marketing world. It lets you focus on personalizing and targeting your highest-value, best-fit accounts. Targeting high-value accounts helps you reduce wasted time on unqualified leads.

Are you looking to grow your YouTube channel and increase your subscribers from 0 to 100K? YouTube promotion is a powerful tool to grow your channel quickly.

Regularly evaluating your presence is necessary for any brand using social media channels to reach its audience.

Holidays pose the perfect opportunity for brands to connect with their customers and delight them with a memorable experience. 

There’s a difference between a content creator and an influencer. While many consider the two almost non-exclusive separate entities, you can be both. The glue that brings them together is viral content.

SMS text message marketing is a powerful tool that enables businesses to connect with their audiences more personally and emotionally.