How to Keep Customers Coming Back with Follow-Up Automation

Acquiring new customers is always costly — you spend a lot of time and money to land the first sale. Once you make this investment and people start buying, how discouraging it can be to see them go after the first purchase. When it happens,...

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How eCommerce Owners Can Make Holiday Shopping Easier for Customers

The holiday season is just around the corner. For eCommerce business owners, that could mean your busiest time of year is coming up. Within the last decade, eCommerce has completely changed the way people do their holiday shopping. 

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6 Suggestions for Increasing Your Site's Organic Traffic

To attract visitors to your beautifully designed website, you need to leverage various marketing tactics. Paid marketing can be costly for small businesses whereas organic traffic is consistent with a relevantly minimal investment.

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7 Best Ways to Maximize Your eCommerce Sales

Every online market that wishes to increase e-commerce sales faces two high-risk scenarios. People increasingly use the internet to find goods and services they require. Even for small firms, e-commerce is more crucial. The presence of an...

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How to Keep Your Black Friday Customers After the Big Day

The Black Friday period signals the start of the holiday season, as shoppers hunt for presents at knock-down prices. For businesses much planning goes into capturing this search traffic for businesses, but how do you keep your newly gained...

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6 Steps Every E-Commerce Business Should Take Before a New Promotion

When launching a new e-commerce store, you need to come out punching with a plan and actions that will get traffic to your site and lead to sales straight away. A great way to do this is to start with some excellent promotions. Getting your...

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13 Customer Engagement Strategies That Marketers Can’t Ignore

Your company is made up of more than your products and services. It comes down to the individuals who purchase from you. That's what marketing is all about: connecting with the right people.

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8 Unique E-commerce Content Marketing Strategies and Examples

“Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one.”  – Robert Rose

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How to Increase Your SaaS Sales During the Holidays

The SaaS industry has increased rapidly over a few years, and it is going to grow more with predicted global revenue of $208 billion by 2023 (Gartner Forecast). A Major boost in demand for SaaS (software as a service) has been observed in the...

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7 Unique Ways To Effectively Boost Customer Retention

There is no comparison between the cost of losing a single consumer and the cost of converting them. And if you’re not careful, customers will slip through your fingers. How can you avoid this? By establishing an effective customer retention...

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8 Common Cybersecurity Challenges Your Workplace Might Face

These days, businesses operate through complex computer networks. The modern workplace would struggle to function without available technology.

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30 Best SaaS Tools for Startups and SMBs for 2023

A limited budget is one of the biggest challenges facing startups and small and medium-sized businesses (SMBs). SaaS tools offer maximum benefits without spending much money, which is a win-win for the small business owner.

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7 Effective Black Friday Video Examples

Black Friday is one of the most hectic and exciting times when shopping centers are jam-packed, and people are busy shopping. Many stores give huge discounts and other tempting offers during that time.

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Black Friday vs. Cyber Monday: Which One Comes Out on Top?

Both Black Friday and Cyber Monday (BFCM) have grown into massive commercial events offering brands the opportunity to increase sales and provide customers with the chance to bag a bargain or two. But which one is better for you to focus your...

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Get Extra Leads With Your Black Friday Campaigns

When the air grows cold and leaves begin to fall, it’s a reminder that Black Friday is looming near. During Black Friday, the best holiday purchase occurs, and it’s all thanks to the insane discounts and deals shoppers can get out of the year.

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