Did you know consistency is a major factor for social media success, apart from creating quality content? Yes, consistently producing high-quality weekly content boosts brand visibility and appeases the algorithms.
However, even with a basic social media management app, it can be challenging to handle content creation, manage the posting schedule, and determine what your audience enjoys.
Enter AI social media tools! According to Emarketer, 58% of marketers whose businesses use generative AI for content creation witnessed increased performance as the main advantage.
Here is a list of the top 10 AI tools with key features to automate and upscale your social media management and content creation. Let's get started!
In this article:
- Top 10 AI Tools for Social Media Management and Content Creation
- invideo AI
- Hootsuite
- Sprout Social
- Buffer
- Jasper AI
- Later
- AdCreative AI
- Canva
- Freepik
- Picmaker
- Bonus Tool 1: DocHipo
- Bonus Tool 2: SocialPilot
Source: Pexels
Top 10 AI Tools for Social Media Management and Content Creation
1. invideo AI
Source: Invideo AI
One of the most effective and straightforward AI video editing tools for producing exceptional quality videos quickly is invideo AI. It has been trained to produce videos for:
- TikTok
- Instagram Reels
- YouTube
- YouTube Shorts
Therefore, it's ideal for content producers looking to increase their digital visibility and create high-quality content.
With invideo, you can manually modify the text, visual media, and soundtrack or edit the video by speaking with the AI directly—a feature that sets this tool apart.
Benefits:
- invideo AI extends a vast collection of photos and videos.
- It has an easy-to-use interface.
- AI video creation quickens up with premade templates.
Drawbacks:
- It is not recommended for connections with limited bandwidth.
2. Hootsuite
Source: Hootsuite
Hootsuite is a popular social media management tool that lets you manage every aspect of your profile from a single central control panel.
You can track mentions of your company, services, and competitors with Hootsuite's AI-powered live tracking and social listening features to stay updated and take appropriate action.
With the tool's crisis management features—such as automated alerts and prepared responses—you can handle unforeseen circumstances and social media surges with ease.
Benefits:
- Posts are uncapped for all plans.
- Posts can be scheduled and published straight from Hootsuite.
Drawbacks:
- Plans for professionals and teams don't have sophisticated messaging or customer support features.
3. Sprout Social
Source: Sprout Social
If you're running an e-commerce store, staying up-to-date with your products daily and sharing updates about new products on social media can be challenging.
In such cases, you can hire expert e-commerce developers to help integrate Sprout Social.
With this tool, you can easily manage your social media presence while running your online store. Sprout Social is widely used by businesses to organize social media marketing initiatives. Some of the top-rated services it provides are:
- Plan posts
- Keep track of mentions
- Analyze metrics
- Interact with your followers on multiple social media networks
Sprout Social employs automation and artificial intelligence to help organizations handle their social media accounts more efficiently.
Emotion and textual analysis are two skills that can be used to spot indications of trends in social media conversations.
With its OpenAI solutions, manual tasks can be automated, freeing up teams to concentrate on high-impact projects that require manual decision-making.
One notable feature of Sprout Social is its powerful performance analytics. It provides comprehensive insights into how well your social media campaigns are performing, enabling you to monitor engagement and outcomes.
Benefits:
- It comes with robust monitoring and analysis of key performance metrics.
- Sprout Social has consolidated the social media inbox.
Drawbacks:
- It has very limited support.
4. Buffer
Source: Buffer
Buffer is a comprehensive social media management tool that prioritizes user-friendliness. Its user interface is simple and easy to use for individuals without experience managing social media.
Buffer's AI capabilities examine posting schedules to recommend the best times to maximize engagement. With Buffer, users can easily set up approval flows and authorizations to collaborate on marketing projects.
Benefits:
- Customer support is available around the clock.
- You can monitor and manage content across several social media platforms from a single dashboard.
Drawbacks:
- Managing multiple social media profiles can increase costs.
5. Jasper AI
Source: Jasper AI
If you're looking for an advanced tool to make AI-assisted social media posts, Jasper AI is a good choice. It generates textual content, such as blogs and articles, using natural language processing.
Jasper AI's social media tools, developed by an AI development company, enable you to generate materials for marketing campaigns. They can also seamlessly repurpose content and create captions.
More than 50 templates are available from Jasper AI for a range of tasks, including crafting captivating stories and blog entries. This tool uses an AI chatbot for casual interface question-answering.
Benefits:
- It offers a seamless user interface.
- Provides a Chrome and Edge extension for simpler use.
Drawbacks:
- The quality of results depends heavily on the prompt.
6. Later
Source: Later
Later AI tool plans your content scheduling by integrating a drag-and-drop interface for an intuitive content calendar. Its AI-enhanced features provide intelligent hashtag recommendations to ensure high-end content visibility.
The platform also offers tools for improving LinkedIn introductions, data analysis, and caption creation. Subsequently, users can specify the type of Instagram post, and the tool will use artificial intelligence to generate potential caption ideas.
Additionally, the 'Best Time to Post' function in Later provides users with suggestions for the optimal publishing time.
Benefits:
- Easily transcribes audio and video files.
- Repurposes old posts to create compelling content.
- Comes with integrated AI instruments.
Drawbacks:
- The Later mobile app has some limitations.
7. AdCreative AI
Source: AdCreative AI
AdCreative is an AI-powered application that helps create social media and commercial creatives. You can download these creatives or post them directly to your social media networks.
Additionally, this tool can produce social media posts and stories for any significant network.
AdCreative also displays key performance indicators (KPIs) such as conversion and click-through rates. Your social media behavior will teach the tool to deliver more precise results every time.
Benefits:
- Uses a small amount of textual input and produces excellent creatives.
- Creates numerous ad templates by adding your brand's colors.
Drawbacks:
- Some of the ad designs may appear generic.
8. Canva
Source: Canva
Canva is an online graphic design tool popular for creating unique visual content for posters, brochures, social media posts, and more. It provides users with:
- Easy-to-use interface
- Large selection of visual components
- Customization options
- Ready-to-use templates
Moreover, Canva offers templates for a wide range of social media platforms, including Facebook, Instagram, X, and Pinterest. These templates let you quickly create posts, stories, cover photos, and ads for your online profiles.
Canva offers AI solutions integrated into its platform, empowering users to streamline the design process and create captivating visuals without difficulty.
Besides, with the help of Canva's library of photos, icons, styles, and other creative elements, you can create personalized social media illustrations.
Benefits:
- Users do not require any prior design expertise.
- Great value in both free and paid versions.
Drawbacks:
- Features may be limited for intricate design needs.
9. Freepik
Freepik is an online design platform that enables users of all backgrounds to generate visual content for both personal and professional use. Features include:
- Inviting and easy-to-use interface
- Constantly growing library of stock design elements
- Editable templates
- AI Image Generator
- A variety of AI-powered editing tools
By combining a vast library of stock images, vector designs, and icons with AI-powered content creation tools, users of all skill levels can create stunning visual assets for their websites, social media accounts, or personal projects without the cost of hiring a designer.
Its flagship AI Image Generator interprets descriptive prompts into hyper-realistic images and digital art in seconds—perfect for catching audience attention.
Benefits:
- Enables both novice and experienced users to create quality designs efficiently.
- An alternative to expensive industry-standard software.
Drawbacks:
- Some features require a monthly subscription.
10. Picmaker
Picmaker’s AI Social Media Post Generator is an innovative platform that simplifies social media marketing by providing a comprehensive suite of tools for creating, managing, and optimizing content across various channels.
With Picmaker, you can elevate your social media game by leveraging AI to craft eye-catching designs and engaging posts.
What sets it apart is its ability to create visually stunning posts that align perfectly with your brand.
Instead of spending hours on design and content creation, input your website URL or a brief text, and watch as the AI brings your social media strategy to life.
Picmaker AI generates posts that not only look great but are also tailored to engage your audience.
Benefits:
- AI Post Generation: Create engaging social media posts with AI-driven suggestions.
- Unified Management: Plan, schedule, and manage posts across platforms with analytics and reporting.
- AI Design Recommendations: Receive smart design tips.
- Customizable Templates: Access a vast template library.
Drawbacks:
- Advanced AI capabilities are limited in the basic plan.
- Lacks a social listening feature.
Pricing: Free plan available; Starter $9/month, Pro $18/month.
Bonus Tools
11. DocHipo
Source: DocHipo
DocHipo is an online document design software that lets you create on-brand content in minutes, even without design expertise. It offers:
- Stunning templates across formats, industries, and occasions
- On-theme vector graphic assets
- AI tools for content creation, translation, image generation, and background removal
- Customization options for creative freedom
- Brand kits and themes
- Simple and uncluttered interface
You can create social media content such as Facebook posts, Instagram stories, LinkedIn carousels, Pinterest graphics, X posts, YouTube thumbnails, and more.
With DocHipo’s smart resize capabilities, you can quickly transform one document format to another, saving time when sharing content across platforms.
You can customize templates with fonts, colors, images, icons, and design assets, then download them in JPG, PNG, PDF, MP4, or GIF—without watermarks.
Benefits:
- Enables consistent, on-brand content.
- Affordable, even with AI tools.
Drawbacks:
- Free version offers limited templates and assets.
12. SocialPilot
Managing multiple social media accounts can be overwhelming for businesses, especially when it comes to organizing content creation and scheduling posts.
SocialPilot simplifies this by offering a unified platform to manage and automate your social media presence. This tool is ideal for agencies and small businesses looking to streamline their social media strategies.
Key features include:
- Plan posts: Schedule posts across multiple platforms.
- Track analytics: Get detailed reports on post performance.
- Engage with followers: Manage interactions efficiently.
- Collaborative workflows: Work with teams on post creation.
Benefits:
- SocialPilot helps businesses save time by automating social media processes.
- It supports a wide range of social platforms, making it ideal for businesses of all sizes.
Drawbacks:
- The pricing model might not be affordable for all small businesses.
