marketing

    How to Track Influencer Marketing Results for Successful Partnerships

    Influencer marketing is a great way to get your product out in front of new audiences and bring new customers rolling in. But measuring the success of any influencer campaign isn’t as simple as just monitoring your metrics.

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    Benefits of Programmatic Advertising Platforms for Small Businesses

    “Many a small thing has been made large by the right kind of advertising.”-Mark Twain

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    Understanding Customer Behavior to Boost Sales

    Businesses are constantly looking for ways to optimize their costs, increase revenues, and develop relationships with customers. All this will be difficult to achieve if you have a poor understanding of users, their requests, behavior, and...

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    5 Strategies for B2B SaaS Lead Generation to Capture Market Share

    Picture this: you’ve got a fantastic B2B SaaS product, a beautiful website, and a brilliant team just waiting to give your customers the best possible service. But those customers aren’t flooding in. What’s going on?

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    Monetizing Your Brand Video Content Online: Strategies to Make Money

    As a savvy marketer or content creator, you may want to maximize your revenue generation potential. There are multiple channels worth exploring. But none have the magnetism or impact of videos. 

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    Virtual Vibes: Engaging Customers in the Digital Age

    Thanks to the Internet, information has become easily accessible at our fingertips. However, the average attention span has been reduced to 8 seconds.

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    14 Sales Team Roles Every Thriving Organization Needs

    In sports, every player has their position and knows their responsibilities. Often, the sales process works in a similar way. It takes teamwork to get the ball across the line and win the sale. 

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    Lead Generation on a Budget: Tips for Small Businesses

    In today's dynamic business environment, small enterprises often struggle to generate leads on a limited budget.

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    How to Conduct Marketing Funnel Analysis Like a Pro

    So you have a great product or service to offer, a beautiful website, and a handful of amazing campaigns. But how do you actually know if all this hard work pays off? 

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    How Small Businesses Can Celebrate Summer

    Consumers are ready to start their summer shopping and take advantage of the season’s sales. In fact, 56% of shoppers will start buying summer goods as early as May or June. And 51% say a sale is more likely to drive their purchase decisions.

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    Audience-Centric Marketing: How To Connect with Your Target Customers

    Marketing is crucial in acquiring new customers and enhancing business growth. However, some companies struggle to interact with their potential market and boost their profits. Employing an audience-focused approach is key to achieving these...

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    How to Streamline Your E-commerce Workflow: From Clicks to Payments

    Building a successful eCommerce business is a long and winding road, but the good news is that the current industry and market trends offer plenty of opportunities for success.

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    The 10 Best SEO Tools You Need in 2024 (Free & Paid)

    Whether you are a small patisserie on the block or a multinational business corporation, you need SEO for lead generation and long-term traffic growth.

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    Data-Driven Marketing: Definition, Examples & How To Do It

    You run ads but it feels like no one’s listening. Your website is beautiful but the visitors just aren't clicking "buy." Sound familiar? 

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    How E-commerce Is Revolutionizing Home Shopping

    20.1% of all retail purchases are expected to occur online in 2024. E-commerce is on a surge, and it has just begun. In an era influenced by minimizing human effort, e-commerce platforms are just what we need.

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