How Do I Optimize a Contact Us Page?

Failing to optimize a Contact Us page is a common mistake people make when building a website. It’s often dismissed as a simple directory or another way for customers to reach the company. And while it does serve as a contact channel, a...

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Contact Us Page Tips

The Contact Us page of a website is usually an afterthought, often reduced to a static landing page that doesn’t really do anything, which further feeds into the page’s bad reputation. Since site owners don’t pay attention to it, the messages...

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Sales Videos: What You Need to Know

Let’s admit it. We’ve seen enough mediocre cold emails from brands promoting their new products or features.

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What Is The Conversion Optimization Process?

The conversion optimization process is a crucial marketing strategy for building your business. It can improve your conversion rates, create a loyal and satisfied customer base, and take your business to new heights. After all, your ultimate...

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Workplace Culture Trends to Look Out for in 2022

Pleasure in the job puts perfection in the work. Aristotle has anticipated the idea and importance of a perfect workplace for the ideal result. 

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TikTok Marketing: Incorporating TikTok into Your Marketing Strategy

TikTok is one of the fastest-growing social media apps in the world – and not just among teens. The app has an incredible impact on the culture of the modern world, and brands are taking notice.

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What is Lead Nurturing Content?

A nurturing strategy aims to keep your brand in front of your customers, helping to increase conversion rate in eCommerce and develop excellent relationships!

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What Is Conversion In Retail?

Retail stores rely on elaborate metrics to understand their target audience’s preferences. If they can get to the root of that, they can boost sales. 

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6 eCommerce Pricing Strategies to Jack up Your Revenue

In 2020, online shopping accounted for 17.8% of sales worldwide, with anticipation to reach 21% this year. There’s no doubt that eCommerce is experiencing phenomenal growth owing to the great convenience of digital shopping.

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4 Crucial Processes to Centralize Your Email Marketing

Email marketing is absolutely vital for modern businesses. With the right email marketing campaign, you can reach your target audience effectively, bring one-time customers back to your store, and announce special deals to your most loyal...

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What Is A Nurturing Strategy?

A nurturing strategy uses lead nurturing content to help you increase your overall number of leads, improve customer loyalty, and develop great relationships with your prospects at every step in your sales funnel!

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10 Video Production Best Practices to Boost Conversion Rates

Video marketing remains one of the best ways to attract a targeted audience and get them to convert into paying customers. According to 92% of marketers who participated in a recent Wyzowl State of Video Marketing Survey in 2022, video is an...

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7 Tips to Overcome the Challenges of Starting an Ecommerce Business

Many have this misconception that the internet is a friendly territory for those who want to engage in enterprising activities since it is cheaper to create an online shop and it does not require a lot of overhead expenditure. However, the...

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What Is A Conversion Rate In Marketing?

If you’ve just started a new online business or you're looking to increase your marketing to customers, then as you jump into learning about digital marketing, you'll often encounter the term "conversion rate."

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What Are The Steps Of The Conversion Process?

So you’ve started a business, and you are ready to watch the money roll in from the leads you’ve collected. But how do you transform a pile of names into profit? 

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