marketing

    How Small Businesses Can Celebrate Summer

    Consumers are ready to start their summer shopping and take advantage of the season’s sales. In fact, 56% of shoppers will start buying summer goods as early as May or June. And 51% say a sale is more likely to drive their purchase decisions.

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    Audience-Centric Marketing: How To Connect with Your Target Customers

    Marketing is crucial in acquiring new customers and enhancing business growth. However, some companies struggle to interact with their potential market and boost their profits. Employing an audience-focused approach is key to achieving these...

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    How to Streamline Your E-commerce Workflow: From Clicks to Payments

    Building a successful eCommerce business is a long and winding road, but the good news is that the current industry and market trends offer plenty of opportunities for success.

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    The 10 Best SEO Tools You Need in 2024 (Free & Paid)

    Whether you are a small patisserie on the block or a multinational business corporation, you need SEO for lead generation and long-term traffic growth.

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    Data-Driven Marketing: Definition, Examples & How To Do It

    You run ads but it feels like no one’s listening. Your website is beautiful but the visitors just aren't clicking "buy." Sound familiar? 

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    How E-commerce Is Revolutionizing Home Shopping

    20.1% of all retail purchases are expected to occur online in 2024. E-commerce is on a surge, and it has just begun. In an era influenced by minimizing human effort, e-commerce platforms are just what we need.

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    8 Remarketing Strategies To Increase Conversion Rates

    Remarketing refers to engaging audiences who have already interacted with your brand, to encourage them to take desired actions that may interest them, such as a conversion. An example of remarketing is when a customer logs into your site,...

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    Top Email Marketing Software Platforms for Small Businesses in 2024

    Email marketing is not dead. As of 2024, email marketing has become easier and better due to platforms that offer advanced features such as email automation, segmentation, analytics, and personalization.

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    ECommerce Essentials: Proven Tactics to Drive Sales and Growth

    The rising competition in the eCommerce industry has forced businesses to rethink their strategy. They are not able to crack sales by using conventional practices, as most of them are now becoming outdated. 

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    How AI Will Change Destination Marketing

    How AI has penetrated various industries is truly remarkable.

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    5 Inbound Marketing Strategies for Lead Generation

    Imagine this: You’re planning a vacation and are looking for a suitcase that best meets your requirements. After an hour of research, you don’t find anything good - and give up.

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    A Complete Guide to eCommerce Website Development

    In today's world, even with the most incredible items, progress in the eCommerce business is out of reach without a plan. Your website should be engaging and effective to flourish in the web-based marketplace.

    Additionally, the cost to build...

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    What is Customer Re-engagement (And Why You Need it)

    Loyal customers drive business success. That means customer retention is a big goal for companies. Creating happy, loyal, repeat customers is the key to business growth

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    Social Media Analytics: Measuring Success and Refining Your Strategy

    Did you know that 93% of marketers believe that their social media marketing efforts have been effective?

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    2024 Ideas to Increase Your Website Conversion Rate

    Having a website isn't enough to attract and convert customers. You need to ensure it's optimized to turn those website visitors into paying customers.

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