SEO - we all hear about it, but what is it? How do you actually do SEO for your website? I'll admit when I first started learning about it, I went deep down the rabbit hole (and I still do some days). There's a lot to it, and the good news...

Online businesses should be celebrating the wins of their customers. It's not always easy to deliver on customer expectations, but it is also one of the best ways to differentiate yourself from your competition and build customer loyalty.

It goes without saying that while the push to attract new customers is important, gaining your customer’s trust, and being able to convert those customers into tried and true, lifetime patrons is key to increasing sales. Yet, this mission...

Hey there POWR Heroes! 

By now, everyone is aware that online businesses lead the charge when it comes to modern commerce. In this day in age, in order to be an operating business, it is almost imperative to have not only a fully functioning website, but also a...

Communication is key to any relationship, and that includes customer relationships. Yet communication is one of the hardest skills to master because it requires you to think beyond yourself and begin to understand another person's...

Selling is about promoting your products and services the right way. To do that, you need to know how your target customers think. When you understand your target buyers, you can come up with marketing strategies that result in conversions.

Online communities exist across every field and in countless forms, from niche forums to fanpages on Facebook. Regardless of mission or message, all online communities have one thing in common: a shared dedication to products, services, or...

These days, having a professional-looking website isn’t enough to capture your target market’s attention. If you want to drive more traffic to your site, generate more leads, and close more customers, you need to get a bit more creative and...