How AI Will Change Destination Marketing

Published: | By Kristina Rodopska

How AI has penetrated various industries is truly remarkable.

Just like every other aspect of life, it has revolutionized the travel industry, particularly destination marketing organizations (DMOs).

Destination marketing organizations promote certain destinations as ideal tourist spots, thus establishing interest in those tourist spots. This helps stimulate the local economy, as tourists who visit book hotels and shop at local markets. 

Interestingly, AI has allowed DMOs to improve their strategies and focus more on streamlining their operations while engaging with tourists. Here’s more about how AI has impacted destination marketing. 

Enhanced Personalized Experience

AI in the travel industry has the ability to create individualized experiences and plans for tourists, which makes it highly beneficial for destination marketers.

AI algorithms take into consideration travel and book history, past searches, and social media engagements to analyze behavior patterns. This helps the DMOs target their audience with relevant and unique content, which also benefits the potential tourists.

Predictive Analytics


Source: Freepik

Data shows that the global AI in the travel market will likely go beyond $423 billion by 2027, and predictive analytics will fuel this change quite significantly. This AI feature equips DMOs to understand the behavior of tourists and predict travel trends and patterns.

For example, by looking into the data, AI can forecast popular tourist attractions, the peak time for traveling, and other trends. 

With this information, destination marketing experts can create strategies and advertisements to target the right audience at the right time. This also allows DMOs to optimize their budgets and efforts by targeting customers smartly.

AI Chatbots for Customers

Customer service has become more efficient for both the customers as well as the companies.

Virtual assistants and bots can now easily manage basic information, and inquiries about hotels, bookings, flights, and attractions all thanks to AI.

AI-powered chatbots can offer quick support to customers and help them make reservations. This innovation makes everything a lot more cost-effective for DMOs.

Content Creation


Source: Freepik

AI can help identify the right content for the right audience, but it can also help create that content to simplify digital and social media marketing.

Similarly, SEO for websites can also be improved using AI tools like Jasper or ChatGPT, which can help create first drafts with information for social media, posters, newsletters, etc.

VR and AR Experiences


Source: Freepik

The use of virtual reality (VR) and augmented reality (AR) technologies has already transformed the way tourists pick their next destinations, but AI will only make it better.

For instance, destination marketers can combine AI with AR and VR to offer interactive maps, virtual tours, and travel guides to help users explore a destination before they book a tour. 

Efficient Operations

AI can help manage various operation activities involved in destination marketing. This is especially true when it comes to booking confirmations, automating inquiries, and check-ins.

In fact, AI helps with:

  • Cost saving
  • Reduced workload
  • Efficient practices resulting in enhanced productivity
  • Promotion of sustainable tourism


The inclusion of artificial intelligence in destination marketing has various benefits such as predictive analysis, and personalized planning. It’s important for DMOs to leverage AI to offer the most relevant and engaging experience to their customers while ensuring cost efficiency.

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