SEO Cheat Sheet: What Is SEO and How Do You Do SEO for A Website?

SEO - we all hear about it, but what is it? How do you actually do SEO for your website? I'll admit when I first started learning about it, I went deep down the rabbit hole (and I still do some days). There's a lot to it, and the good news...

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7 Customer Acquisition Management Strategies You Should Be Doing in 2021

Over the last six years, customer acquisition costs have risen by 60%. And while most businesses have shifted their focus to customer retention and loyalty — for good reason — that doesn’t mean we can do without customer acquisition if we...

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How to Drive Customer Retention By Celebrating Customer Success

Online businesses should be celebrating the wins of their customers. It's not always easy to deliver on customer expectations, but it is also one of the best ways to differentiate yourself from your competition and build customer loyalty.

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How to Create a Referral Program for Your Online Business

It goes without saying that while the push to attract new customers is important, gaining your customer’s trust, and being able to convert those customers into tried and true, lifetime patrons is key to increasing sales. Yet, this mission...

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POWR Roundup: More Integrations and a Focus on Helping You Increase Conversions

Hey there POWR Heroes! 

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Building an Ecommerce Website: Expectations vs Reality

By now, everyone is aware that online businesses lead the charge when it comes to modern commerce. In this day in age, in order to be an operating business, it is almost imperative to have not only a fully functioning website, but also a...

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Collecting Leads on your Ecommerce Website: 4 Do’s and Don’ts

Leads are a very important thing for an online business. Without leads it is very hard to get new customers. This is because more than 90% of people are not ready to make a purchase when they visit your eCommerce website. While gathering...

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Ecommerce Websites: What is Visual Identity and Why Does it Matter?

Choosing what to wear each day, or how we do our hair are all decisions that create your own unique look and affect the way in which others perceive you. The same simple concept goes for your eCommerce website. Building a brand that is...

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How Understanding the Buyer’s Cycle will Help Your Online Business Grow

If you are a small business owner or marketer this article will help you understand the importance of a buying cycle and how to use it to your advantage. You see, 92% of people visiting your site are not yet ready to buy your product. They...

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3 Steps to Take When You Start an Online Business

Communication is key to any relationship, and that includes customer relationships. Yet communication is one of the hardest skills to master because it requires you to think beyond yourself and begin to understand another person's...

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How To Collect More Leads For Your Business In 2021

The number of people visiting your website is an important number to track for any business. Don’t you just love the excitement of seeing those numbers go up? The thing is, until those visitors take action they don’t really have much value...

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What to Do Once You've Collected Leads: Effective Lead Nurturing

So you’ve collected leads on your website. Now what? 

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Why You Need to Collect Leads

Why do you need to collect leads? Quite simply, if you forget about collecting leads you forget about business growth.

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5 Ways You Can Use Customer Psychology To Increase Sales (and Tools That'll Help You)

Selling is about promoting your products and services the right way. To do that, you need to know how your target customers think. When you understand your target buyers, you can come up with marketing strategies that result in conversions.

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Capture More Leads and Increase Sales with the New POWR Popup

Hey there POWR Heroes! I’ve got some exciting news to share with you. Over the last six months we’ve spent a significant amount of time bringing POWR Popup into the future with beautifully designed features and updates that are sure to help...

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