Let’s hammer it home one more time: your website isn’t just an online presence. It’s your brand’s first handshake, your business’s 24/7 storefront, and, if done right, the MVP of your marketing squad.
Potential customers aren’t just casually strolling onto your website like it’s a neighborhood garage sale.
They’re on a mission to determine who you are, what you’re selling, and whether you’re worth their precious time and money. They judge you based on load speed and font choices.
Article Shortcuts:
Every pixel, word, and awkwardly placed stock photo is either nudging them toward a “Let’s do this!” or a “Hard pass.” They’ll poke around your product offerings, skim your content (sorry, no one’s actually reading your 2,000-word “About Us” essay), and decide if you’re their vibe.
Spoiler alert: if they don’t feel seen or sold within seconds, they’re off to someone else’s site that does it better.
ICYMI, the stakes are high. Your website isn’t just your wingman; it’s your closer. And without the right digital marketing strategies, even the most beautifully designed website might as well be nonexistent.
I’m going to walk you through the must-have website marketing strategies that’ll transform your site from a lonely corner of the internet into the belle of the digital ball.
We’re talking about driving traffic, grabbing attention, and how to make your website the internet’s next big thing (or at least something people actually visit).
What is Website Marketing?
Website marketing is the process of promoting your website to attract more traffic (targeted traffic in particular) and boost its online visibility.
When people interested in your products or services visit your website, you’re more likely to convert most of your web visitors into customers.
You can implement various marketing tools, strategies, and techniques to make your website more visible and appealing to your target audience. Optimizing your website for search engines, sharing a published blog post on X, and running an email campaign with links to your latest product is website marketing.
4 Effective Website Marketing Strategies to Increase Your Traffic
There’s no one-size-fits-all solution for growing your website traffic, but a well-rounded marketing approach is a surefire way to boost your site’s organic traffic. Here are four highly effective website marketing strategies you must include in your website marketing plan.
1. Leverage SEO (Search Engine Optimization)
SEO is one of the most crucial marketing tactics you must include in your website marketing plan.
It’s all about optimizing your site for search engines to increase its visibility to users actively searching for content, products, or services related to your niche and offerings.
The better your SEO strategy, the higher your site will rank on search engine results pages (SERPs), resulting in more organic traffic.
So, how do you effectively leverage SEO:
Start by understanding what your audience is searching for. You can use tools like Google Keyword Planner, Ahrefs, or SEMrush, shown below, to find relevant keywords used by your target audience.
Source: Semrush
The most ideal keywords are those with high search volume but manageable or low competition. You can also target long-tail keywords that match user intent for more specific queries.
Next, optimize your on-page elements. Incorporate relevant keywords into your website’s content, headings, and meta descriptions. Additionally, structure your content with headers (H1, H2, H3) to boost readability.
Internal linking (linking to other pages on your site) between your pages also enhances SEO, keeps visitors engaged, and improves their experience.
Take this AI online course builder landing page as an example. Several internal links lead to other relevant, helpful resources.
Source: GetResponse
Besides that, ensure you have good technical SEO to make it easy for search engines to crawl and index your website efficiently.
This includes optimizing your site’s speed, ensuring it’s mobile-friendly, fixing broken links, and implementing an SSL certificate for security.
Source: POWR
Backlinks (links from other websites to yours) indicate your site's authority to search engines.
So, create shareable, valuable content like blogs, infographics, or statistics to attract backlinks. Contributing guest posts on reputable sites is also a great strategy to build your backlink profile.
Finally, if your business operates in or targets an audience in a specific location, optimize your website for local SEO to improve your website’s visibility in local search results.
Create an optimized Google Business Profile (GBP) and use location-specific keywords.
2. Create high-quality content
Great, relevant content is one of the top-ranking factors. Search engines favor valuable, relevant, well-structured content that aligns with the search intent of your niche or target audience.
But how do you ensure your content is, in fact, relevant and valuable to your ideal audience?
Before you start creating content, clearly identify who your audience is and what they care about.
Research their interests, pain points, and questions they typically ask. Most keyword research platforms provide these insights into your potential customers' current content interests.
Even the best content will flop if it’s hard to read. So, use clear headings (H2, H3), short paragraphs, bullet points, and visuals to break up text. A well-organized layout will help readers easily digest your content and keep them engaged.
Source: POWR
Original, helpful content will also set you apart from competitors and build trust with your audience.
Avoid duplicating content from other sources. Instead, mix up content formats and share unique insights or personal experiences.
3. Use social media marketing
With 5.22 billion users globally, social media is undoubtedly one of the most powerful marketing tools for driving traffic to your website.
Social media platforms like Facebook, Instagram, LinkedIn, X, and TikTok offer opportunities to connect with your audience and direct users to your site. Use social media marketing tools to ensure better engagement and conversion rates for each social platform.
For instance, you can use top Twitter management tools, such as Planable, to manage your campaigns on Twitter/X.
But, to market your website more directly through your social media presence, regularly share your blog posts, articles, product page links, and other content on your site on social media.
Use compelling visuals, content snippets, and engaging captions with a call-to-action to entice followers to click through to your site.
You can use a tool like POWR’s Link-in-Bio app to create custom landing pages for your social media bio links. This will make it easy for followers to click through to your website. It is also more convenient than constantly having to update the link in your bio or requiring prospective customers to copy-paste links.
Check out how Debutify does this.
Source: Debutify
Contests and giveaways are another great way to boost customer engagement and website traffic via social media.
For instance, you can ask participants to visit your website to complete an entry form, take an online quiz, or sign up for your newsletter. This will increase your site traffic and help you grow your email list for future marketing efforts.
4. Utilize email marketing
Email marketing is the other effective digital marketing tool you should leverage for website marketing. It offers a direct line of communication with your active subscribers, with whom you can engage and direct to your website.
Of course, you must first build a high-quality email list. To encourage sign-ups, use lead magnets like free eBooks, discounts, or exclusive content.
Once you’ve built your list, use an email marketing platform to create audience segments based on criteria like preferences, behaviors, or demographics to deliver tailored content that resonates.
Then, send newsletters regularly with engaging content and clear CTA links directing readers to your website. The links could lead to dedicated landing pages, sales pages, blog posts, or articles.
See the example below.
Use compelling subject lines, include high-quality visuals to grab attention, and keep your emails mobile-friendly since 46% of users check emails on their phones.
FAQ
1. What exactly is website marketing, and why does it matter?
Website marketing is about getting your website in front of the right people. It’s how you attract visitors, show off your brand, and ultimately convert them into customers. Without it, even the best-looking website might go unnoticed.
2. How can I make my website rank higher on Google?
Start with SEO basics: find the right keywords your audience is searching for, optimize your pages (headings, meta descriptions, etc.), and make sure your site loads fast and works well on mobile.
Building backlinks and posting valuable content also help big time!
3. What type of content works best to attract visitors?
Content that’s helpful, easy to read, and answers your audience’s questions does the trick. Think blog posts, videos, infographics, or even case studies. Bonus points for content that’s original and gives a unique perspective.
4. How do I use social media to get more traffic?
Share your best content on platforms your audience loves. Add eye-catching visuals, write captions that make them want to click, and don’t be shy about using contests or giveaways to drive engagement.
5. Why is email marketing so effective for traffic?
Email lets you stay in touch with people who already like your offerings. It’s a personal and direct way to send them interesting updates, product launches, or blog posts with a clear call to action to visit your site.
Conclusion
Website marketing is essential to building a great online presence and driving steady traffic to your site. However, you will need a combination of great strategies and practices to market your website to potential customers effectively.
Some powerful strategies you simply must have in your marketing approach include leveraging SEO, creating high-quality content, using social media, and email marketing campaigns.
Whatever strategies you choose, always remember that success will not come overnight. Website marketing is a continuous effort that will pay off handsomely with time, consistency, and adaptability.
Author Bio
Andreea Stefan, SEO Lead @ Planable
I spent the last decade in marketing agencies and client-side creating and executing SEO strategies, building and expanding SEO teams, managing and allocating resources for organic growth. When I’m not geeking out over Chat GPT and Search Generative Experience, I like to read fiction, hang out with friends enjoying good food, and rewatch the same TV shows over and over.