POWR Social Feed Makes Connecting to Instagram A Breeze

POWR Social Feed now has an easier option for connecting to your or your business’s Instagram account! The additional option for connecting to Instagram uses Instagram’s Basic Display API - meaning that you can connect any personal or...

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How to Sell More on Shopify With the POWR Product Reviews App

I recently bought a pair of shoes online, and remember being struck by how opposite the top two reviews were. The first was 5 stars and titled ‘Beautiful’. The second was 1 star and titled ‘Buyer Beware’. However, there were 374 other...

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10 Quick & Effective Ways to Prepare Your eCommerce Site for the Holiday Season

The holidays are a time for family, friends, and festivities. 

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7 Strategies That Will Help You Grow An Email List for Your eCommerce Business

Every new business is always looking for ways to build an email list. That isn’t surprising knowing that nearly 80% of marketing professionals in 2020 said they’ve seen an increase in email engagement over the last 12 months. This, paired...

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15 Ways to Inspire Trust from Ecommerce Customers

Online shoppers are wary of eCommerce sites and the products sold there. They want to know they can trust you, but how?

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14 Inefficient Features Making Visitors Leave Your Website

In today’s digital world, a website plays the multi-faceted role of a business card, catalog, portfolio, and billboard. There are over 4.6 billion internet users in the world.  When the modern consumer is searching for everything on the...

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7 Customer Acquisition Metrics You Should be Tracking in Your Business

Many business owners believe that customer acquisition metrics are an intimidating topic and that it requires the knowledge of experts. So they steer clear from it.

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8 Pinterest Tips For Small Businesses

2020 may be considered one of the major shaping forces for digital business. Many segments of the online industry made a giant leap just in this one year.  Many companies that were previously not prioritizing online markets are now joining...

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3 Key Takeaways About Product Reviews for Online Business Owners and eCommerce Brands

Are you a new business trying to attract new customers and generate leads? Then you might want to add a product review section to your website and encourage your existing customers to leave their opinions on your product. Reviews have been...

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What is the iOS 15 Update and How to Prepare for It?

With the recent iOS 14, iOS 14.5 and the upcoming iOS 15 updates the digital marketing landscape is changing. We wanted to speak a little about what these updates may mean for you and what you can do to make sure your marketing efforts...

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How to Test if Your eCommerce Website Messaging is Reaching the Right Audience

The way your brand is perceived by your audience can be the result of a variety of different things- customer experience, use, functionality, or even word of mouth recommendation. One thing is for certain however, your brand can only be as...

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SEO Cheat Sheet: What Is SEO and How Do You Do SEO for A Website?

SEO - we all hear about it, but what is it? How do you actually do SEO for your website? I'll admit when I first started learning about it, I went deep down the rabbit hole (and I still do some days). There's a lot to it, and the good news...

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How to Create A Lead Magnet - Convert More Visitors Into Leads

Acquiring traffic and gaining customers can be a time consuming and fiscally strenuous task when it comes to your online business. That’s why finding a technique that can capture your visitors' information and give you a way to consistently...

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7 Customer Acquisition Management Strategies You Should Be Doing in 2021

Over the last six years, customer acquisition costs have risen by 60%. And while most businesses have shifted their focus to customer retention and loyalty — for good reason — that doesn’t mean we can do without customer acquisition if we...

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How to Drive Customer Retention By Celebrating Customer Success

Online businesses should be celebrating the wins of their customers. It's not always easy to deliver on customer expectations, but it is also one of the best ways to differentiate yourself from your competition and build customer loyalty.

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