experiential-marketing

Experiential Marketing: Why It's Becoming So Effective for eCommerce Businesses

Published on 2021-11-29 By Shanice Jones

We live in a digital landscape where traditional online marketing strategies are no longer as effective as they once were. That’s because online shoppers today are less impressed by promises that traditional marketing campaigns deliver and...

Read More
vector-image

8 Ways to Increase The Conversion Rate on your Dropshipping Store

Published on 2021-11-25 By Jessica Fender

Increasing conversion rates is the next best thing to having content that attracts people to your online store. There is no strict recipe for success, but all in all, higher conversion translates to more sales and more profits for you and...

Read More
vector-image

Do You Provide Services to SMBs? Here’s How to Help Your Clients Optimize Their Customer Engagement

Published on 2021-11-24 By Gaurav Belani

According to a recent State of the Connected Customer report by Salesforce, 83% of customers expect immediate engagement when they get in touch with a business. Even after the purchase process is complete, customers expect instant...

Read More
seo

5 SEO Tips to Boost your Sales

Published on 2021-11-22 By Alex Ratynski

Focusing on search engine optimization, or SEO is one of the most important parts of running an eCommerce business today. It refers to a variety of strategies that can help you to rank higher on relevant search engine results pages or...

Read More

Social Media and SEO: How Search Boosts your Social Efforts

Published on 2021-11-18 By Mike Khorev

The role that social media plays in marketing is huge. We have seen small businesses gain attention globally through their social media platforms. Even established corporations are using social media as part of the strategy for their...

Read More

How Is Social Media Changing the Packaging Design & Industry?

Published on 2021-11-17 By Alice Mackenzie

A 2016 Trends Study revealed that almost 1 in 4 customers take about 300 photos every month. Most of these photos go straight on the internet via social media. That's 24%! We can only imagine the numbers must have gone up since then.  

Read More

6 Tips On How To Make a Custom Social Media Strategy

Published on 2021-11-15 By Daniel Bishop

The impact social media has had on the marketing world over the last decade is undeniable. It has proven time and time again as a powerful tool in connecting with your audience and spreading brand awareness. All things every marketer should...

Read More
man-sitting-at-desk

4 Steps eCommerce Businesses Must Take to Guarantee Success During the Holidays

Published on 2021-11-11 By Lee Li

It’s that time of year again, when eCommerce businesses ramp up their marketing in time for Black Friday, Cyber Monday, and the holiday rush to follow. Last year’s Cyber Monday alone resulted in $10.8 billion of spending, up 15.1% from the...

Read More

How to Encourage and Inspire Customers to Create UGC about Your Products

Published on 2021-11-10 By Shanice Jones

High quality User Generated Content (UGC) is the holy grail of social media marketing. Similar to positive product reviews, organic content from your customers can convince potential buyers better than paid advertisements. Content from your...

Read More

9 Ways to Increase Customer Loyalty and Improve Sales

Published on 2021-11-08 By Burkhard Berger

Customer loyalty is one of the greatest accomplishments that a business can achieve. Turning a prospect into an advocate of your business by using your retention strategies or loyalty marketing is a great and fulfilling process to witness.

Read More

How to Attract and Market to a Gen Z Audience

Published on 2021-11-04 By Shanice Jones

Especially for older professionals, the behaviors and preferences of Generation Z may seem complex and unpredictable. This can make it challenging for marketers to tailor their campaigns to this demographic and attract customers in a...

Read More

9 Proven and Tested Email Outreach Templates You Can Use Today

Published on 2021-11-03 By Hanson Cheng

Outreach is one of the most important parts of link building, but it can also be one of the most time-consuming. 

Read More
target-marketing

What is Target Marketing? The Good, The Bad, and The Ugly

Published on 2021-11-01 By Paul Aroloye

Targeted marketing is a direct way of getting products and services known by the target audience for which they were created; targeted marketing is the top-notch magic trick that every business owner needs.

Read More

POWR RoundUp: A Busy Summer of Integration and API Updates

Published on 2021-10-28 By Gaukhar Murzagaliyeva

It’s officially fall here at our offices and with sweaters and spiced lattes also comes the focus on upcoming holiday events and parties. With consumers purchasing more online than ever before we are steadfast in our commitment to giving...

Read More
little-girl-wearing-facemask

Reaching Gen C: Everything You Need to Know About Marketing to a New Generation of Consumers

Published on 2021-10-28 By Lee Li

Companies that create products and services for children and their parents are always looking for chances to connect with their target demographic. The COVID-19 pandemic and subsequent lockdowns have heightened smartphone, tablet, and...

Read More
← Previous 1 2 3 4 5 ... 7 Next →