Lead Generation Ideas for Small Business

I recently bought a pair of shoes online, and remember being struck by how opposite the top two reviews were. The first was 5 stars and titled ‘Beautiful’. The second was 1 star and titled ‘Buyer Beware’. However, there were 374 other...

The holidays are a time for family, friends, and festivities. 

Every new business is always looking for ways to build an email list. That isn’t surprising knowing that nearly 80% of marketing professionals in 2020 said they’ve seen an increase in email engagement over the last 12 months. This, paired...

In today’s digital world, a website plays the multi-faceted role of a business card, catalog, portfolio, and billboard. There are over 4.6 billion internet users in the world.  When the modern consumer is searching for everything on the...

Many business owners believe that customer acquisition metrics are an intimidating topic and that it requires the knowledge of experts. So they steer clear from it.

2020 may be considered one of the major shaping forces for digital business. Many segments of the online industry made a giant leap just in this one year.  Many companies that were previously not prioritizing online markets are now joining...

With the recent iOS 14, iOS 14.5 and the upcoming iOS 15 updates the digital marketing landscape is changing. We wanted to speak a little about what these updates may mean for you and what you can do to make sure your marketing efforts...

The way your brand is perceived by your audience can be the result of a variety of different things- customer experience, use, functionality, or even word of mouth recommendation. One thing is for certain however, your brand can only be as...

SEO - we all hear about it, but what is it? How do you actually do SEO for your website? I'll admit when I first started learning about it, I went deep down the rabbit hole (and I still do some days). There's a lot to it, and the good news...

Acquiring traffic and gaining customers can be a time consuming and fiscally strenuous task when it comes to your online business. That’s why finding a technique that can capture your visitors' information and give you a way to consistently...

Online businesses should be celebrating the wins of their customers. It's not always easy to deliver on customer expectations, but it is also one of the best ways to differentiate yourself from your competition and build customer loyalty.

Today is an exciting day for us all at POWR.