Research done by Bain and Company found that as little as a 5% increase in customer retention rates can bring about a profit boost of 25% to 95%.
To build a strong customer base while attracting new ones, many brands are now exploring the potential that QR code loyalty programs hold.
They make the customer experience interactive while promoting continued patronage. By simply scanning a code, customers can access rewards, track points, access personalized offers, and more—all with minimal effort.
Let's look at how these codes can improve customer experience, enhance loyalty, and boost sales.
In this article:
- Types of QR Code Loyalty Programs
- Ways to Make the Most of QR Codes in Your Loyalty Programs
- Simplify program signups
- Enable scanning for rewards and points accumulation
- Exclusive access to events or discounts
- Facilitate referrals
- Enable feedback collection and surveys
- Common Challenges Encountered and How to Overcome Them
Types of QR Code Loyalty Programs
Loyalty programs can use both static and dynamic QR codes, which the best free QR code generator can create.
Static QR codes cannot be changed after they have been generated, making them better suited to basic use, like one-time campaigns and directing customers to a webpage.
Dynamic QR codes offer greater flexibility, enabling changes after creation. Hence, they are more suitable for loyalty programs that require frequent updates.
QR codes for personalized offers
QR code loyalty programs that offer personalized deals often have the greatest impact on customers.
The tailored offerings make them feel seen and appreciated, while also promoting slash deals and discounts that align with their past purchases.
For instance, you can place a QR code on a receipt that, when scanned by customers, directs them to a unique offering page.
This approach ensures convenience for businesses and their customers, making shopping easier while allowing enterprises to update offers without changing code.
Multi-purpose QR codes
With a good QR code generator, you can create QR codes tailored to various experiences to access the entire program in one place.
Customers can engage with your brand in various ways, such as accessing loyalty dashboards to view their points and receiving exclusive event invitations.
You can use these codes to manage your loyalty program from one place, offering customers access with just one simple scan. This makes the experience cohesive, efficient, and rewarding.
Ways to Make the Most of QR Codes in Your Loyalty Programs
According to Yotpo’s survey, consumers typically require three or more purchases to develop brand loyalty.
With the fierce competition in the market, let's look at how to ensure they do repeat businesses long enough to become loyal to your brand.
Simplify program signups
Harvard Business Review reports that mobile solutions are leading in loyalty investments among global brands. This is because mobile solutions make signup processes more convenient, reducing dropout rates and encouraging participation.
Mobile loyalty programs eliminate the need for customers to fill out lengthy forms. A simple QR code scan can grant instant access to the loyalty program.
This smooth onboarding helps improve signup rates, and brands like Starbucks have adopted this approach, allowing customers to join, view points, and easily access their rewards.
Enable scanning for rewards and points accumulation
According to a report by Merkle, 79% of consumers are more likely to patronize a business because of its loyalty program.
You can build your loyalty program around purchases QR code. This creates a satisfying shopping experience that encourages customers to return.
Exclusive access to events or discounts
McKinsey reports that only 30% of customers spend more on a brand with a loyalty program.
However, the percentage doubles to 60% spending more when the brand offers a paid loyalty program or a paid loyalty membership.
Your business can harness this desire by offering QR loyalty points to paid members.
Alternatively, you can host member-only events for customers in the paid program, offering them early product releases or special discounts.
This will satisfy the desire for exclusivity, increasing brand loyalty and customer satisfaction.
To enhance the benefits of the membership rewards program, consider personalizing the rewards based on each member's preferences and purchase history.
Facilitate referrals
A Wharton School of Business study found that customers who come through referrals are 18% more loyal and spend 16% more.
Encourage your current customers to share the program with their friends and family by offering rewards to both the referrer and the new customer.
Dropbox uses this tactic to grow its customer base, giving users extra storage space for every referral.
Enable feedback collection and surveys
QR codes are superb tools for collecting feedback and conducting surveys. With a reliable QR generator, you can create a suitable QR code to link to a short survey or feedback box.
This will make it easier for customers to share their opinions, enabling you to gather insights into their preferences and satisfaction levels.
For instance, Marriott Hotel staff use QR codes to collect feedback from their guests, which allows them to understand their guests’ experiences and improve their service.
Offering loyalty points for every piece of feedback shared can help boost response rates and encourage customers to sign up for the program.
Common Challenges Encountered and How to Overcome Them
Brands encounter several challenges when implementing QR codes in their loyalty programs. However, these hurdles are manageable when adopting the right strategies. Here's how to address the common challenges:
Using the best QR code generator for your needs
QR code functionalities vary widely, offering different levels of customization and reliability. With a good generator, you can create high-quality, customizable code that works well on various devices.
It's also important to look for essential features such as tracking, analytics, and dynamic QR code creation, as these are often the ideal QR codes for loyalty programs.
Address security concerns
Although QR code usage has gained widespread acceptance, concerns about the security risks it poses remain.
You can also invest in branding so your QR codes are unique while educating your customers about safe scanning practices and the measures put in place to ensure their safety.
Educate your customers
Creating a simple guide on your website or app can be helpful. The guide explains how to scan a QR code, its purpose, and the benefits it offers in the loyalty program.
Frequently Asked Questions
1. What is a QR code for loyalty cards?
A QR code for a loyalty card is a scannable code that holds a customer's loyalty information and allows them to quickly access prizes, discounts, or points by scanning the code with their mobile device. It replaces traditional physical loyalty cards and provides a more convenient and digital way to track and redeem rewards.
2. What are the QR code scan rewards?
QR code scan rewards are incentives or benefits that users receive for scanning QR codes, such as discounts, special offers, or unique content. These incentives boost engagement and can be used in marketing campaigns or loyalty programs.
3. How do you do a QR code giveaway?
To host a successful QR code giveaway, create a unique QR code linked to an exclusive offer, promote it across multiple platforms, ensure the code is scannable and accessible, and provide clear instructions for participation and redemption.
Show Some Love to Your Customers with a QR Code Loyalty Program
Launching your loyalty program is a big step towards improving your customers' experiences and promoting brand loyalty.
By partnering with a reputable QR code generator that integrates logos and with careful planning, your loyalty program can enhance retention rates and increase revenue through QR codes.
Author Bio
Faisal is an experienced content creator and digital marketer who has successfully provided quality content.
For over two and half years, he has developed experience and proficiency in guest posting and article writing. Faisal understands well how to create interesting posts that capture the viewers' attention and how to achieve the desired outcomes. He uses tools like Ahrefs, SEMrush, and Moz SEO so that his work can easily be accessed over the internet. In this manner, he pays attention to his clients' requirements and provides them with content that is top-notch.
