SEO Cheat Sheet: What Is SEO and How Do You Do SEO for A Website?

SEO - we all hear about it, but what is it? How do you actually do SEO for your website? I'll admit when I first started learning about it, I went deep down the rabbit hole (and I still do some days). There's a lot to it, and the good news...

Acquiring traffic and gaining customers can be a time consuming and fiscally strenuous task when it comes to your online business. That’s why finding a technique that can capture your visitors' information and give you a way to consistently...

Online businesses should be celebrating the wins of their customers. It's not always easy to deliver on customer expectations, but it is also one of the best ways to differentiate yourself from your competition and build customer loyalty.

Today is an exciting day for us all at POWR. 

It goes without saying that while the push to attract new customers is important, gaining your customer’s trust, and being able to convert those customers into tried and true, lifetime patrons is key to increasing sales. Yet, this mission...

Hey there POWR Heroes! 

By now, everyone is aware that online businesses lead the charge when it comes to modern commerce. In this day in age, in order to be an operating business, it is almost imperative to have not only a fully functioning website, but also a...

Leads are a very important thing for an online business. Without leads it is very hard to get new customers. This is because more than 90% of people are not ready to make a purchase when they visit your eCommerce website. While gathering...

We’ve all been there, browsing an online store on our phone and thinking “Wow, this shirt would be perfect for next weekend”. We’ll add it to our shopping cart, and then sit on it. In 85% of cases, we don’t complete our purchase. 

Choosing what to wear each day, or how we do our hair are all decisions that create your own unique look and affect the way in which others perceive you. The same simple concept goes for your eCommerce website. Building a brand that is...

It’s no secret that having a smooth, seamless checkout process is essential for any eCommerce business. This is even more true in the age of Covid, with online spending in the US increasing 44% in 2020 over 2019. In spite of a huge boost in...