How to Keep Customers Coming Back with Follow-Up Automation

For eCommerce businesses, the Black Friday and Cyber Monday period is both an exciting and overwhelming time of year. Approached well, Black Friday and Cyber Monday present massive sales opportunities. 

Black Friday is one of the most hectic and exciting times when shopping centers are jam-packed, and people are busy shopping. Many stores give huge discounts and other tempting offers during that time.

Both Black Friday and Cyber Monday (BFCM) have grown into massive commercial events offering brands the opportunity to increase sales and provide customers with the chance to bag a bargain or two. But which one is better for you to focus your...

When the air grows cold and leaves begin to fall, it’s a reminder that Black Friday is looming near. During Black Friday, the best holiday purchase occurs, and it’s all thanks to the insane discounts and deals shoppers can get out of the year.

Protecting your brand online is something you should be focusing on consistently as a growing company. Your brand is your most valuable asset, responsible for building emotional connections with your target audience, and differentiating your...

A purchase order needs to be created whenever a merchant acquires products for their retail company to sell. Even though this type of document is easy to overlook with long-term suppliers, it still has a lot of advantages for retail firms...

Online commerce is an integral part of the overall retail business.

Instagram is a massive marketplace for launching and growing a brand. Instagram allows users to transition from shopping accounts to other business accounts easily. As Statista says, 64% of Instagrammers are under 34 years old. Each store has...

Small business competition can be fierce, especially when reduced spending and aggressive competitors are the norms. Although competition prompts you to innovate and stay ahead of the curve, the rivalry can be intimidating.

The digital market is fast-paced, and businesses are thriving hard to survive. From tapping into the pool of social media to incorporating a plethora of marketing strategies, they are going to extreme lengths to achieve the milestones and...

The Pay-Per-Click (PPC) advertising model is still prevalent almost three decades after the launch of the first PPC advertisement space.