Reaching Gen C: Everything You Need to Know About Marketing to a New Generation of Consumers

Companies that create products and services for children and their parents are always looking for chances to connect with their target demographic. The COVID-19 pandemic and subsequent lockdowns have heightened smartphone, tablet, and...

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5 Reasons Visitors Aren't Signing Up for Your Newsletter (and How to Fix Them)

As a business owner, building an email list is incredibly important because it can help you collect more leads and it also allows you to build a better relationship with prospects and customers.

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4 Reasons to Ensure Visibility in Supply Chain Logistics

Visibility refers to knowing exactly where the inventory is at every point of time in the eCommerce supply chain — and how well the parts or products in transit can be tracked in real-time as they move from the manufacturer or supplier to...

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How Business Analysis Can Help Grow Your Small Business

What Is Business Analysis?

In simple terms, business analysis is the process of finding solutions to business problems through identifying and understanding information gained from various data sources.

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6 Ideas To Repurpose Your Email Marketing Campaign

Email is one of the most widely used communication channels today by digital marketing companies, but there are still plenty of opportunities to make it even more effective for your business.

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9 Actionable Online Holiday Strategies and Tactics for Your eCommerce Business

Continuing our thread of holiday-centered blog posts, today we will look at how you can further prepare your online business for the holidays by utilizing these online holiday strategies and tactics. These ideas will help you generate...

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Why Aligning SEO and PPC Can Help You Increase Profit Rates

Since the onset of the pandemic, businesses have been forced to rely on different methods and strategies to generate leads, increase traffic, and turn up conversions. But there seems to be a split in schools of thought when it comes to SEO...

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SMS Marketing vs. Social Media Ads: Which One Should You Choose?

SMS marketing and Social media ads are great marketing channels to scale your business online and boost conversions.

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Top 5 Online Halloween Marketing Ideas for Your eCommerce Business

Did you know that Halloween is the fourth most popular holiday in America? The top three are Christmas, Thanksgiving, and Easter. This means there’s a lot of potential for skyrocketing your online sales during the spooky season. And yet,...

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How Can eCommerce Brands Leverage Coupon Marketing to Improve Referral Customer Acquisitions?

Today's customers are savvy, and they are very well aware of how to capitalize on offers and coupons provided by brands. 63% of online buyers say that they want coupons to be more accessible. Though it is more beneficial to customers,...

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Setting up an Online Store? Avoid These 6 Common eCommerce Mistakes

Online shopping has become very popular across the globe. Did you know the number of digital buyers has reached a vast 2.14 billion in 2021? In fact, the retail eCommerce revenue will reach a whopping 5.4 trillion US dollars in 2022.

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5 Tips for Providing the Best Customer Service During the Holiday Season

The holidays can be a stressful time of the year, but they are also a great opportunity to stand out from the competition and solidify your customer base. Use that opportunity and make the right first impression with your customers. After...

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Challenges of Running Multi-Channel Ecommerce Marketing Campaigns

Marketing across multiple channels is challenging – it takes everything from organic and PPC campaigns, advanced SEO strategies, and harnessing customer data analytics to get it right. What’s more, the struggle to maintain communications...

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Tired Of Dissatisfied Customers? Use These 7 Tips To Handle Customer Complaints Effectively With Chatbots

Are you tired of the massive number of complaints you receive on multiple platforms? These complaints, when left unattended, lead to long negative reviews impacting your future sales. Hence, it’s crucial to keep your current customer base...

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5 POWR Apps to Use For Marketing Your Holiday Deals This Season

Previously we discussed how you can create a holiday marketing plan for your online business. In this week’s article, we’ll look at how you can complete your plan with some POWR apps to reap the benefits of the holiday season. The following...

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