Do you want to be successful at affiliate marketing?
There may be a number of ways to promote affiliate solutions. However, you may not have a hefty advertising budget, especially when getting started.
In this case, email marketing serves as an efficient strategy to promote affiliate products or services. Why, you may ask? Email marketing doesn’t require a huge investment. All you need is an email list to get started.
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A well-thought-out email campaign can help you engage the right audience and generate traction for your affiliates.
Don’t know how to pull it off? No worries. We’ve got you covered. We will tell you how you can leverage email marketing to boost affiliate success.
Source: Freepik
Why Email Marketing?
You may wonder why email marketing is the only effective way to promote affiliate products or services. Let’s answer that question first.
Sending emails to your recipients is one of the most effective and easy ways to convey your message to the target audience.
Businesses around the globe leverage email marketing to generate brand awareness and promote their solutions. Hence, it’s a no-brainer that you can use this strategy to promote the products offered by your affiliates.
When promoting your affiliates' solutions, it's wise not to stick to just one marketing channel. Instead, consider different ways to connect with your audience. Email marketing shows great promise.
A standard email campaign is likely to get you a return on investment of up to 4,400%. So, designing email campaigns for affiliate success may be ideal for you to consider when pursuing success as an affiliate.
1. High conversion rate
One of the biggest benefits email marketing offers you when promoting affiliate products is a high conversion rate.
When your email subscribers sign up for your email list, they agree to receive messages from you. It gives you the opportunity to engage the intended audience by sharing meaningful information through your newsletters.
You build a strong connection with your audience, increasing the possibility of them considering your offers or recommendations.
2. Brand recall
Promoting affiliate products through email marketing also helps you foster better recall for your brand. Remember, you are promoting third-party solutions. So it’s easier for your audience to forget about you.
With email marketing, however, your recipients keep seeing your brand’s name and logo in the mailbox. This makes it easier for them to remember your brand, not just the ones you promote.
3. Audience segmentation
One of the biggest advantages of leveraging email marketing to promote affiliate products is the ability to pinpoint and target a particular audience segment.
You can develop different email marketing campaigns based on various audience characteristics and increase your chances of scoring higher conversions.
All you have to do is create multiple email lists from the original one you have. You can create different email lists considering a variety of factors like interests, buying behavior, purchase history, audience demographics, and so on.
Once you have created these lists, you can send tailored messages that resonate with each audience profile. This will increase your chances of ensuring affiliate success and converting more emails.
Boosting Affiliate Success With Email Marketing
If you’ve been looking for an efficient way to generate traction for your affiliates through email marketing, here’s how you can do it:
1. Find a reliable email service provider
You need a reliable email service provider to get started with email marketing. Salesforce is currently the market leader. However, you can choose a fitting alternative that best meets your needs.
Look for the essential features to design effective email marketing campaigns and automation capabilities. Ensure that your email service provider allows you to promote affiliate solutions through links in your emails.
You may not find this information on the provider’s website. If so, feel free to contact them and inquire about it.
2. Segment your email list
Segmenting your email list is important for getting the best results from your affiliate email campaign. This means creating multiple lists from the original one based on the demographics of your recipients.
Segmenting your email list can increase your open rates by up to 39%. Your list's recipients may have diverse preferences, so you should cater to their interests to engage them and inspire the intended call to action.
Source: SocketLabs
By creating mini-email lists from the original one, you can easily promote the right solutions to the right people. This will undoubtedly have a tremendous impact on your campaign's conversion rates.
3. Choose the right affiliate links
You should always be careful about the affiliate links you promote. People subscribe to your email list because your content resonates with their interests.
They believe that you will share relevant information with them. So, never lose their trust. Always choose affiliates that align with your niche.
If you are not smart about it, you may end up acknowledging poor open rates and even losing your subscribers.
You should consider the demand for the solutions you promote. The best course of action is to promote evergreen products. However, if you choose a different route, don’t use affiliate links for off-season products.
When picking affiliate products or services to promote, you should also consider return on investment. It means adding affiliate links that are likely to generate more revenue.
4. Personalize your emails
No one likes to read bland and robotic emails. For an email marketing campaign to give you the desired results, you should consider your emails as a conversation between you and the recipients.
Personalization helps convey your message more effectively, making it easier to engage your recipients and promote affiliate solutions.
The best way to boost your campaign’s performance is to tailor your message to different audience characteristics.
One size doesn’t fit all. If you intend to use a standard email template to promote the intended solutions, let’s just burst your bubble: It won’t work.
Source: HYPERISE
Personalizing your email is the way to go if you seek excellence and wish to get optimal results from your efforts. It will help you effectively connect with your recipients and ensure high engagement.
5. Leverage social proof
People are generally skeptical about unfamiliar brands. It shouldn’t come as a surprise to you. Won’t you have second thoughts about purchasing with a brand you have never heard of?
The positive experiences of people can be reassuring and act as a push that you may need to make a purchase. That’s why you must consider leveraging social proof when promoting affiliate solutions.
Source: Really Good Emails
Adding reviews and testimonials to your email campaigns may improve your results. This will engage your recipients and inspire them to try the products you promote.
6. Create an email sequence
When promoting affiliate solutions, you can’t send a single email and call it a day. Instead, it’s best to create an email sequence and schedule follow-ups.
You’re not the only one writing to your recipients. They must receive countless promotional emails from different brands. So, there’s a high risk that your message may go unnoticed.
Source: automizy
Follow-ups are the best way to ensure that your recipients read your message and consider the intended call to action.
Just make sure that you don’t add affiliate links to every email you send to the recipients. If you go overboard with the links, you may end up annoying your recipients. Plus, it may even get you in trouble with your email service provider.
Your original email already included affiliate links. Therefore, your follow-ups should focus on grabbing the attention of your recipients and directing them to the original message.
7. Schedule your emails
Once you’ve created an email sequence, now is the time to schedule your messages for delivery.
The availability of your recipients plays a major role here. So, schedule your emails for delivery when your recipients are likely active. It means avoiding times such as weekends or rush hours.
Source: saleshandy
However, sending emails during the holiday season may pay off quite well. During the holidays, people are generally looking for special promotions and discounts, so it may be the best time to promote affiliate solutions.
It’s best to be aware of your recipients’ availability. So, research is the key to success here. It helps you know when your audience is most likely to see your messages.
8. Track campaign performance
You should track the performance of your email campaign in real-time. This will help you make improvements as needed and generate more revenue.
You can also consider testing different email sequences and going with the one that brings the best results.
Consistency is the key to success here. So, don’t give up until you have acknowledged the desired open and click-through rates for the campaign.
9. Offer support
Email marketing may be an excellent way to promote affiliate products. However, the information you can provide to your recipients is finite.
They may have many questions and concerns about the solutions you promote and want to learn more about them before purchasing.
Therefore, you should be available to them when they need you and share useful information with your recipients.
It helps foster trust and enables you to build a deeper bond with your audience. As a result, your recipients are more likely to view your messages and heed what you say.
FAQs
1. Can you do affiliate marketing through just email?
Yes! You can promote affiliate solutions through email. To start, you need an email list of active subscribers.
2. What’s the ideal length of an email I should send?
One size doesn’t fit all. You may have to conduct a few experiments to determine the ideal size for your email. However, we recommend keeping your emails short and sweet.
3. How many emails should I send to convince people to try affiliate products or services?
Finding an optimal number of emails that you should send to generate traction for the brands you represent requires trial and error. You will have to experiment a little to find the right frequency that gets you the desired results without having to overwhelm your recipients.
4. Is it right to promote multiple affiliate products in a single email?
You can promote multiple affiliate products in a single email.
However, we recommend that you shouldn’t do it. Stick to promoting a single product or service, as it will help you showcase the value of the intended solutions better.
Moreover, promoting multiple products or services in an email may end up confusing your recipients.
5. How do you keep email subscribers engaged while promoting affiliate solutions?
To keep your email subscribers engaged, you shouldn’t just send promotional emails. Instead, you should share meaningful content with them.
We recommend the 80:20 ratio: Of all the emails you send to your subscribers weekly, 80% should offer value, and the rest may contain promotions.
Final Words
Email marketing is a great way to promote affiliate solutions and boost revenue, whether you’re an established business or just starting out.
Email marketing serves as an excellent tool to promote the intended solutions.
Email marketing is a cost-effective way to promote affiliate solutions. With just an email list, you can start. However, standing out in crowded inboxes takes strategy. Here’s how you can cut through the noise.
Try out the tactics we just shared with you, as they may help you boost your email marketing ROI and promote affiliate solutions with ease.
Author Bio
Syed Balkhi is the founder of WPBeginner, the largest free WordPress resource site. With over 10 years of experience, he’s the leading WordPress expert in the industry. You can learn more about Syed and his portfolio of companies by following him on his social media networks.
