SEO Cheat Sheet: What Is SEO and How Do You Do SEO for A Website?

SEO - we all hear about it, but what is it? How do you actually do SEO for your website? I'll admit when I first started learning about it, I went deep down the rabbit hole (and I still do some days). There's a lot to it, and the good news...

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How to Create A Lead Magnet - Convert More Visitors Into Leads

Acquiring traffic and gaining customers can be a time consuming and fiscally strenuous task when it comes to your online business. That’s why finding a technique that can capture your visitors' information and give you a way to consistently...

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7 Customer Acquisition Management Strategies You Should Be Doing in 2021

Over the last six years, customer acquisition costs have risen by 60%. And while most businesses have shifted their focus to customer retention and loyalty — for good reason — that doesn’t mean we can do without customer acquisition if we...

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How to Drive Customer Retention By Celebrating Customer Success

Online businesses should be celebrating the wins of their customers. It's not always easy to deliver on customer expectations, but it is also one of the best ways to differentiate yourself from your competition and build customer loyalty.

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POWR Is Acquired by Pluribus Technologies

Today is an exciting day for us all at POWR. 

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How to Create a Referral Program for Your Online Business

It goes without saying that while the push to attract new customers is important, gaining your customer’s trust, and being able to convert those customers into tried and true, lifetime patrons is key to increasing sales. Yet, this mission...

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POWR Roundup: More Integrations and a Focus on Helping You Increase Conversions

Hey there POWR Heroes! 

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Striking the Balance Between Customer Acquisition and Retention

The traditional marketing methods of most online retailers have become disrupted. Retailers now have to recalibrate in order to meet new demands and strike the right balance between customer retention and acquisition. 

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Building an Ecommerce Website: Expectations vs Reality

By now, everyone is aware that online businesses lead the charge when it comes to modern commerce. In this day in age, in order to be an operating business, it is almost imperative to have not only a fully functioning website, but also a...

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Collecting Leads on your Ecommerce Website: 4 Do’s and Don’ts

Leads are a very important thing for an online business. Without leads it is very hard to get new customers. This is because more than 90% of people are not ready to make a purchase when they visit your eCommerce website. While gathering...

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Reduce Shopping Cart Abandonment with A Countdown Timer for Shopify

We’ve all been there, browsing an online store on our phone and thinking “Wow, this shirt would be perfect for next weekend”. We’ll add it to our shopping cart, and then sit on it. In 85% of cases, we don’t complete our purchase. 

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Ecommerce Websites: What is Visual Identity and Why Does it Matter?

Choosing what to wear each day, or how we do our hair are all decisions that create your own unique look and affect the way in which others perceive you. The same simple concept goes for your eCommerce website. Building a brand that is...

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Top 5 E-commerce Conversion Rate Optimization Tactics

Is your e-commerce conversion rate dropping? Don’t worry, you’re not the only one! As per the most recent survey and studies in 2020, the average conversion rate of e-commerce websites is 2.86%. However, if your conversion rate is falling...

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How Understanding the Buyer’s Cycle will Help Your Online Business Grow

If you are a small business owner or marketer this article will help you understand the importance of a buying cycle and how to use it to your advantage. You see, 92% of people visiting your site are not yet ready to buy your product. They...

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Get 20% More Sales With the New PayPal Pay In 4 Integration

It’s no secret that having a smooth, seamless checkout process is essential for any eCommerce business. This is even more true in the age of Covid, with online spending in the US increasing 44% in 2020 over 2019. In spite of a huge boost in...

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