Why Aligning SEO and PPC Can Help You Increase Profit Rates

Since the onset of the pandemic, businesses have been forced to rely on different methods and strategies to generate leads, increase traffic, and turn up conversions. But there seems to be a split in schools of thought when it comes to SEO...

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SMS Marketing vs. Social Media Ads: Which One Should You Choose?

SMS marketing and Social media ads are great marketing channels to scale your business online and boost conversions.

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Top 5 Online Halloween Marketing Ideas for Your eCommerce Business

Did you know that Halloween is the fourth most popular holiday in America? The top three are Christmas, Thanksgiving, and Easter. This means there’s a lot of potential for skyrocketing your online sales during the spooky season. And yet,...

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How Can eCommerce Brands Leverage Coupon Marketing to Improve Referral Customer Acquisitions?

Today's customers are savvy, and they are very well aware of how to capitalize on offers and coupons provided by brands. 63% of online buyers say that they want coupons to be more accessible. Though it is more beneficial to customers,...

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Setting up an Online Store? Avoid These 6 Common eCommerce Mistakes

Online shopping has become very popular across the globe. Did you know the number of digital buyers has reached a vast 2.14 billion in 2021? In fact, the retail eCommerce revenue will reach a whopping 5.4 trillion US dollars in 2022.

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5 Tips for Providing the Best Customer Service During the Holiday Season

The holidays can be a stressful time of the year, but they are also a great opportunity to stand out from the competition and solidify your customer base. Use that opportunity and make the right first impression with your customers. After...

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Challenges of Running Multi-Channel Ecommerce Marketing Campaigns

Marketing across multiple channels is challenging – it takes everything from organic and PPC campaigns, advanced SEO strategies, and harnessing customer data analytics to get it right. What’s more, the struggle to maintain communications...

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Tired Of Dissatisfied Customers? Use These 7 Tips To Handle Customer Complaints Effectively With Chatbots

Are you tired of the massive number of complaints you receive on multiple platforms? These complaints, when left unattended, lead to long negative reviews impacting your future sales. Hence, it’s crucial to keep your current customer base...

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5 POWR Apps to Use For Marketing Your Holiday Deals This Season

Previously we discussed how you can create a holiday marketing plan for your online business. In this week’s article, we’ll look at how you can complete your plan with some POWR apps to reap the benefits of the holiday season. The following...

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17 Instant Message Marketing Tips to Boost Your Sales

Most modern businesses focus on apps as their sole method of mobile marketing. Apps are an excellent mobile marketing channel because of the interactive experiences they offer customers, but they’re not always the quickest way to...

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5 Lead Generation Metrics in a Digital World That is Constantly Evolving

Your marketing and sales teams are most likely driven by the data collected from potential leads, building your database on the research and feedback you’ve painstakingly collected over the years. The process of data collection and review...

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Leverage Product Reviews To Improve Consumer Confidence

One of the best things that consumers now have access to would be product reviews. Every consumer who has bought a product from a business can now review what they purchased.

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7 Steps to Plan Your Instagram Holiday Marketing Strategy for Your Ecommerce Business

 

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The Most Important Things in Customer Service During the Holidays

A holiday is not just time to watch movies, shop for perfect gifts, and enjoy quality time with your loved ones. Holidays are important periods for businesses because sales surge for some time as many people get to shop.

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How To Create A Holiday Marketing Plan For Your eCommerce Business

The holiday season is coming up, which means that it’s time to think about planning your holiday marketing campaign. This is the time of great opportunity to increase your sales and build customer loyalty so you absolutely need to run...

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