There is a sheer number of link-building tools available. Do you know for sure which ones will truly elevate your SEO game? Even a professional SEO specialist can get lost among many services, both time-tested and completely new, not to mention experts just starting their way in this niche.
But here's the thing. Choosing the right tools can be a game-changer. Therefore, we recommend approaching this task responsibly. Let's dive deeper into the best link-building tools for 2024.
The ones described below will help you earn the high-quality links your SEO strategy needs. Work smarter, not harder. Be sure that every link you build counts.
Tools for Backlink Analysis
Let's start with tools for conducting backlink analysis. When choosing, prioritize services that offer deep insights and accurate data. We have some tips.
First, pay attention to the functionality. Good backlink analysis tools should empower you to identify high-quality links, detect harmful ones, and uncover untapped opportunities.
1. Ahrefs
With Ahrefs Site Explorer, you can get a comprehensive look at your website's backlink profile and your competitors. You can analyze backlink data in detail, track referring domains, and discover broken links.
Key features:
- Backlink analysis
- Referring domains
- Top pages
- Anchor text analysis
- Broken links report
- Outbound links
Ahrefs also offers other valuable tools, such as Content Explorer, which allows you to explore content ideas to find link-building opportunities, and Content Gap, which helps identify new topics your competitors have covered but you haven’t yet.
Pricing
- Lite plan: $129/month
- Standard plan: $249/month
- Advanced plan: $449/month
- Enterprise plan: $14,990/year
2. Moz
Moz tools are handy for those who want to monitor their backlink profile. Using their services, you can also understand a website's domain authority and discover new link-building opportunities.
Key features:
- Keyword research
- Link explorer
- Free domain authority checker
- Anchor text analysis
- Spam score
- Top pages
- Link intersect
Pricing
- Starter: $49/month
- Standard: $99/month
- Medium: $179/month
- Large: $299/month
3. Serpstat
The last tool on this list is Serpstat. It’s affordable and provides a depth of data. Gain valuable insights into your link-building strategy and make informed decisions to improve rankings.
Key features:
- Backlink dashboard
- Referring domains report
- Competitor backlink analysis
- New and lost links
- Anchor text distribution
- Top pages by links
Pricing
- Individual: $59/month
- Team: $119/month
- Agency: $479/month
Email Outreach Software & Tools
Email outreach is a critical component of any successful marketing and link-building strategy. The right software helps you streamline the process and personalize your messages. Let's explore some of the top email outreach tools.
4. Hunter.io
Hunter.io is a popular tool for managing outreach campaigns. Marketers, sales teams, and SEO professionals use it to streamline connecting with prospects. With this service, you can be sure your emails reach the right inboxes.
Key features:
- B2B database
- Email finder
- Domain search
- Email checker
- Data enrichment API
- Campaigns
- Chrome extension
- Lead management
Pricing
- Free: 25 searches/month
- Starter: $49/month
- Growth: $149/month
- Business: $299/month
Annual plans offer a 30% discount. You can also subscribe to a flexible Data Platform plan and pick how many credits you want per period.
5. Snov.io
Snov.io offers affordability and rich features. You can simplify finding leads and verifying email addresses, making it easier to connect with prospects and nurture relationships.
Its email finder is great for searching email addresses from domains, names, or social media profiles. The email verification tool ensures your messages reach the right inboxes.
Pricing
- Free: 50 credits/month
- Starter: $39/month (1,000 credits)
- Pro: $99/month (5,000 credits)
6. BuzzStream
BuzzStream excels at scaling outreach while keeping a personal touch. It helps you manage a detailed contact database with notes, history, and communication records.
The campaign tracking feature provides detailed reports and analytics.
Pricing
- Starter: $24/month
- Growth: $124/month
- Professional: $299/month
- Custom: from $999/month
“One of my favorites is Buzzstream for scalable outreach. Using Buzzstream, I’ve contacted over 5,000 relevant sites and achieved a 10% link acquisition rate for clients.”
Guy Leon, CEO of Guac Digital
Digital PR Tools
Every business looking to build credibility and visibility should care about effective public relations. Using modern digital PR tools, you can connect with journalists and amplify your brand's voice.
Let's discuss some of them and highlight their key features and pricing.
7. Collaborator
With Collaborator, you can bring more organic traffic and leads to your website. You prepare a thematic article containing a link to your site, choose the resource, publish, and obtain quality press links for SEO.
Key features:
- 33,800+ authoritative websites
- 3,166 Telegram channels
- Transparent pricing
- Expert support
- Strict site moderation
- Ahrefs integration
- Access to 40+ data sources
Pricing: set by publishers (typically $75–$200 per article)
8. Mention
Mention is a social listening and media monitoring tool that scans over a billion sources daily to discover everything said online about your brand, competitors, and industry.
Pricing
- Solo: $49/month
- Pro: $99/month
- ProPlus: $179/month
- Company: custom
9. Featured
Featured connects journalists with expert sources across various industries.
Key features:
- Journalist-source matchmaking
- Media exposure
- Streamlined communication
Pricing
- Pro: $49.75/month
- Business: $99/month
“Featured is great because they build relationships with publishers. I completed 100 submissions in 30 days and landed 20+ backlinks. You can even see each website’s DR and choose selectively.”
Connor Gillivan, founder of TrioSEO
10. Qwoted
A user-friendly platform that helps professionals showcase their expertise and secure media coverage. Qwoted offers both free and premium plans.
Pricing
- Basic: Free
- Pro: $99/month
- Team: custom
11. Help a B2B Writer
Help a B2B Writer connects B2B writers with industry experts and sources, helping them produce authoritative articles and gain better media coverage.
Key features:
- Expert connections
- B2B content focus
- High-quality sources
Pricing: Free
Tools for Backlink Monitoring
Search engines continue to place significant weight on backlinks. That’s why you should monitor your backlink portfolio closely. Use services like SE Ranking or Linkchecker PRO to stay informed.
12. SE Ranking
SE Ranking allows you to analyze your links, get alerts on new or lost backlinks, and perform keyword or competitor research.
Pricing
- Essential: $39/month
- Pro: $95.20/month
- Business: $207.20/month
13. Linkchecker PRO
Linkchecker PRO helps SEO professionals monitor large backlink volumes across multiple websites.
Key features:
- Track backlinks
- Upload Excel or Ahrefs data
- Notifications for backlink changes
- Batch analysis
Pricing
- Lite: $25/month
- Standard: $50/month
- Pro: $100/month
- Custom: $150/month
14. SEOptimer
SEOptimer is a website audit tool that includes backlink monitoring features and harmful link detection.
Pricing
- DIY SEO: $19/month
- White Label: $29/month
- White Label & Embedding: $59/month
15. Link Research Tools
Link Research Tools helps identify toxic links, track growth, and analyze competitor backlinks.
Pricing
- Trial (Superhero Small): $17 for 7 days, then $599/month
- Superhero Small: $599/month
- Superhero Standard: $999/month
- Superhero: $2,499/month
- Enterprise: custom
16. Linkody
Linkody is an affordable option that tracks backlinks and sends daily updates, ideal for small businesses.
Pricing
- Webmaster: $14.90/month
- Advanced: $24.90/month
- Pro: $49.90/month
- Agency: $99.90/month
- Agency XL: $153.90/month
SEO Extensions for Link Building
Why might you need SEO extensions? They make finding, managing, and tracking backlinks more convenient directly in your browser.
Check out this SEO checker.
17. Ahrefs SEO Toolbar
The Ahrefs SEO Toolbar brings Ahrefs metrics straight to your browser, providing real-time backlink data for any page you visit.
Pricing: Included with any Ahrefs subscription.
18. Racoon SEO Link Checker
Racoon Link Checker is a free Chrome extension that automatically detects your links on webpages, showing dofollow/nofollow/sponsored tags and Google index status.
Pricing: Free
