Let’s face it: we’re living in an era where AI is the symbol of tech innovation, and it’s more than appropriate for businesses to harness AI-powered tools to boost growth.
In this article, we’ll explore how AI development services can help you as a business owner drive higher revenues by generating more quality leads.
Article Shortcuts:
- AI Development Services and Lead Generation: What's the Trick?
- Four Ways to Leverage AI Software for Leads
- A Bonus Use Case: Tweak Your E-Commerce Website with AI
- FAQs
Source: Pexels
AI Development Services and Lead Generation: What’s the Trick?
From AI-powered chatbots and virtual assistants to predictive analytics and personalized product recommendations, artificial intelligence development services have a wide range of applications in marketing. Lead generation is one of them.
While AI can’t entirely replace humans in this process, it can considerably improve lead generation efforts.
Source: Unsplash
AI can be used to automate tasks like lead prospecting, audience segmentation, personalized outreach, and predicting which leads are most likely to convert. This helps businesses drive better results.
In fact, many businesses that already use AI tools for marketing report improved performance and higher efficiency. For example, 25% of B2B marketers in the United States say that chatbots have helped companies increase lead generation by 10 to 20%.
If you’re looking to harness AI for your business, it’s worth exploring the specific AI development services offered by companies that specialize in creating these tools to help you generate more qualified leads.
Four Ways to Leverage AI Software for Leads
In this section, we’ll explore how AI application development services can provide smarter solutions to help businesses attract and convert leads.
Let’s take a closer look at this from the perspective of an AI development company.
1. Supercharging a CRM with AI Integrations for Better Lead Management
Customer relationship management (CRM) systems are already smart tools for managing leads, however, AI can take their capabilities to the next level.
For example, AI tools integrated into CRMs can assign a lead score based on behavioral data such as email clicks, website visits, demographics, or purchase history. This helps sales teams prioritize leads that are more likely to convert.
AI can also automatically update lead profiles and fill in missing information, thus reducing the time spent on manual data entry.
Source: Freepik
Additionally, AI can suggest follow-up actions or even automatically assign leads to the most suitable sales representative based on factors like geography, industry, or potential contract size.
There are many readily available AI tools for CRMs — Salesforce Einstein is an example.
However, for niche businesses such as B2B SaaS companies, a customized lead scoring model may be necessary to capture specific lead behaviors, demographics, or industry trends.
In such cases, you’ll likely need to hire AI developers or an AI development team to create a tailored solution to meet your unique requirements.
2. Enhancing Lead Data with AI-Powered Enrichment Tools
AI tools like Clearbit can automatically enrich lead profiles by pulling in additional information from social networks, public databases, or third-party services, giving sales teams more insights into prospective customers.
So, how does it work?
When a new lead enters the CRM system, the AI tool automatically adds relevant data pulled from millions of personal or business profiles.
For B2B leads, this helps sales teams quickly gain insights into the company, its potential needs, and decision-makers. It can provide data points like company size, revenue, industry, and more.
For individual leads, AI can enrich data with potential customers’ job titles, social profiles, and even recent activity in relevant industries.
Integrating AI tools for lead data enrichment into your CRM ensures that you always have the most up-to-date and detailed information.
This, in turn, will give you a clearer understanding of each lead's background and needs, improving personalization and increasing the probability of conversions. In fact, 94% of marketers state that offering a personalized customer experience affects their companies’ sales.
3. Utilizing AI Development Services to Generate Leads Through Social Media
Social media is a goldmine for attracting customers, and as a business owner, you already know it perfectly well.
AI tools for social media management and content generation have been around for a while, thanks to the rise of generative AI development services. However, AI use cases extend far beyond these.
Source: Pexels
AI can analyze user behavior on social media platforms to identify leads to focus on.
For instance, AI can track social media conversations, spot mentions of your industry, brand, or products, and flag opportunities to connect with prospective customers.
As your business grows, handling customer questions, inquiries, and comments becomes increasingly time-consuming. Instead of hiring a full-time social media manager, you can use AI to engage with potential leads.
AI tools can generate responses to direct messages or comments by detecting pre-defined keywords. Thus, you’ll ensure that your audience receives timely responses and feels important.
The safest way to implement a digital assistant for social media engagement (think lead generation) is to partner with a reputed provider of AI software development services. They can design and build a custom solution for automating social media interactions.
4. Fueling the Customer Development Process with AI Tools
You might argue that customer development (CustDev) is not directly related to lead generation and usually takes place in the early stages of business planning rather than after product launch.
That is true.
And so is the fact that CustDev plays a crucial role in supporting lead generation in several ways, including:
- Writing customer-centric messages
- Building trust
- Identifying high-value customer segments
Let’s take a closer look at each of these.
When you’ve conducted thorough customer development and truly understood your customers’ pains, you will likely offer something they want.
At this point, communicating the value of your product in the right way is key to generating leads.
The insights you’ve gained from CustDev can help you create messages that speak directly to your customers’ needs.
Furthermore, AI can help you build trust with potential customers by involving them in the development process — for example, through beta testing your product. This technique may be particularly helpful for turning casual website visitors into leads.
Finally, CustDev helps you identify the most promising segments of your target audience and focus your lead-generation efforts on those groups.
A Bonus Use Case: Tweak Your E-Commerce Website with AI
Traditional lead generation methods, such as advertising, cold calls, and networking, are well understood. However, thinking outside the box can often yield equally, if not more, fruitful results.
Bold moves, innovative ideas, unconventional approaches, and experimental tactics can all contribute to the seemingly trivial lead generation process.
Let me give you an example to illustrate what I mean.
Imagine an online store selling hair care products for men — just one out of many in the crowded e-commerce market. How can it stand out and gain a competitive edge?
The answer is simple: incorporate AI.
And here's how: by letting potential buyers "try on" different hair dye colors virtually before making a purchase.
This is an actual solution implemented by a provider of AI/ML development services, DevTeam.Space for a small Florida-based business.
Source: devteam.space
If a vendor troubled itself with investing in building an AI-powered virtual try-on tool to improve the customer experience, it likely signals that they care just as much about the quality of their hair products.
That’s what I’d think if I were their website visitor. And that makes their brand stand out in a sea of competitors.
The takeaway message is that innovation and creativity help build a strong emotional connection with your leads. Incorporating AI-driven features is just one way to achieve this.
FAQs
1. What are AI development services?
AI development services refer to a range of activities related to designing, implementing, and maintaining AI apps.
AI developers can perform AI development services such as AI model training and testing, AI chatbot development, data analysis, recommendation engine development, robotic process automation, and more.
2. How can AI tools benefit my business?
It is essential to identify the areas of your business where AI can have the most significant impact. The key ways AI can add value include data-driven decision-making, improved customer experience, targeted marketing, sales prediction, automating repetitive tasks, performing marketing intelligence, and more.
3. What AI tools are commonly used for lead generation?
Some of the most widely used AI tools for lead generation include Gen AI chatbots like ChatGPT, AI-powered virtual assistants, predictive analytics platforms, CRM integrations, and natural language processing (NLP) systems.
4. How can an AI development company help improve lead generation for my business?
An AI development company can build customized AI solutions that meet your unique business or industry requirements.
AI-powered tools can help identify quality leads, engage potential customers, and optimize your lead generation process for better conversion rates.
Conclusion
Whether you’re a small business or a large enterprise, effective lead generation is not optional — it’s a necessity.
If you’re not yet using AI development services to identify and attract potential customers, it’s high time you started probing how AI can be integrated into your lead generation strategy.
We’ve discussed several effective approaches. Some can be implemented using out-of-the-box AI solutions, while others may require partnering with AI software development professionals.
Either way, by adopting AI into your business practices, you’ll see the benefits sooner than you think.
Author Bio
Irina Stanton is a content writer and editor at DevTeam.Space, a software development company based in the United States. Inspired by innovations that empower people and improve lives, she enjoys exploring how technology shapes the future and sharing her observations with readers.
