Protecting your brand online is something you should be focusing on consistently as a growing company. Your brand is your most valuable asset, responsible for building emotional connections with your target audience, and differentiating your...

A purchase order needs to be created whenever a merchant acquires products for their retail company to sell. Even though this type of document is easy to overlook with long-term suppliers, it still has a lot of advantages for retail firms...

Online commerce is an integral part of the overall retail business.

Instagram is a massive marketplace for launching and growing a brand. Instagram allows users to transition from shopping accounts to other business accounts easily. As Statista says, 64% of Instagrammers are under 34 years old. Each store has...

Small business competition can be fierce, especially when reduced spending and aggressive competitors are the norms. Although competition prompts you to innovate and stay ahead of the curve, the rivalry can be intimidating.

The digital market is fast-paced, and businesses are thriving hard to survive. From tapping into the pool of social media to incorporating a plethora of marketing strategies, they are going to extreme lengths to achieve the milestones and...

The Pay-Per-Click (PPC) advertising model is still prevalent almost three decades after the launch of the first PPC advertisement space. 

Running into websites with UI from the early 2000s might cause some of us internal design pain, but this issue is specifically damaging to e-commerce websites. Old trends in UX can cause customers frustration and lead to users leaving the...

Whether in the personal or professional sphere, people all over the world use email on a daily basis. Though dozens of other communication methods have sprung up since the advent of the internet, email has always remained a constant, and has...