6 Strategies for Avoiding Incorrect Shipments and Delays

Published: | By Alexandra Kalasky

As eCommerce continues to burgeon, so does the importance of a streamlined logistics process. 

Incorrect shipments and delays are not just logistical nightmares – they are threats to customer satisfaction and business credibility. 

Fortunately, we have researched and developed six strategies for avoiding incorrect shipments and delays in your logistics process.

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  1. Implement Address Verification Software
  2. Manage All Processes with Logistics Software
  3. Use Barcode Scanners
  4. Conduct Regular Inventory Audits
  5. Diversify Your Carrier Portfolio
  6. Maintain Open Communication with Carriers

According to a study by Convey, Inc., a staggering 98% of consumers reported that shipping impacts brand loyalty, and 84% are unlikely to return after just one negative experience.



1. Implement Address Verification Software

A recent Loqate report found that incorrect or incomplete addresses are responsible for 41% of delivery delays and 39% of delivery failures. 

Address verification software helps mitigate this issue by validating and correcting shipping addresses in real time. 

This tool ensures that packages are shipped to the right destination the first time, reducing the chances of returns and saving time and resources. 



Beyond error reduction, address verification software enhances customer satisfaction by enabling faster, more reliable deliveries.

It also proves to be a cost-effective solution for avoiding unnecessary shipping costs due to address errors.

2. Manage All Processes with Logistics Software

Tracking your logistics process is fundamental to streamlining operations, reducing errors, and ensuring timely deliveries.

Here's a breakdown of essential software solutions:

  • Order management software

Order management software (OMS) centralizes all order-related activities, providing a comprehensive overview of the order lifecycle from entry to fulfillment.

Its primary features include:

    • Order Fulfillment Automation: Streamlines the picking, packing, and shipping processes, reducing the chances of human error and ensuring timely dispatch.
    • Real-Time Order Tracking: Enables businesses and customers to monitor order progress, facilitating proactive management of potential delays.
    • Inventory Tracking and Management: Ensures accurate stock levels are maintained, preventing delays due to stockouts or over-ordering.
    • Order Analytics: Provides insights into order trends and potential bottlenecks, allowing for data-driven optimizations that prevent delays.
    • Refund and Exchange Management: Streamlines the handling of returns and exchanges, minimizing disruptions in the logistics flow and avoiding subsequent shipping errors.
    • Customer Data Management: Enhances accuracy in shipping details and personalizes the customer experience, reducing the risk of delivery errors.
  • Fleet management software

Fleet management software offers many features to help optimize the shipping process, such as: 

    • Real-Time Vehicle Tracking: Helps identify and address delays promptly, ensuring timely deliveries.
    • Route Optimization: Analyzes traffic, road closures, and other events to suggest the most efficient routes. 
    • Automated Scheduling and Dispatching: Ensures the right vehicle is sent to the correct location with the appropriate cargo.
    • Vehicle Maintenance Alerts: Prevents vehicle breakdowns that can lead to delivery delays. 
    • Integrated Communication Tools: Facilitates better coordination between drivers and dispatchers and ensures any issues can be communicated and resolved quickly.
  • Supply chain visibility platforms

Key features of supply chain visibility platforms that help avoid incorrect shipping and delays include:

    • Real-Time Tracking: Monitors the location and status of shipments in real-time, enabling quick response to delays or diversions.
    • Automated Alerts: Provides instant notifications about potential issues or changes in the supply chain, allowing for proactive problem-solving.
    • Inventory Visibility: Offers a comprehensive view of inventory levels across all locations, reducing the risk of stockouts or overstocking.
    • Carrier Performance Analytics: Evaluates carrier reliability and performance, helping you choose the best options for timely deliveries.
    • Demand Forecasting: Utilizes historical data and analytics to predict future demand, ensuring accurate inventory planning and replenishment.

Tip: Opt for AI-based logistics software

Choosing logistics software with integrated artificial intelligence (AI) is a strategic move that enables your business to stay ahead in the fast-paced logistics and supply chain sector. 

“Artificial intelligence elevates existing systems and solutions – and effectively eliminates boundaries and limits across organizational and technology silos."

"It drives significantly greater insights across the supply chain; enabling smart alerts and insights; improving forecasting and enabling predictive capabilities.” - IBM Supply Chain Insights with Watson

These advanced systems leverage machine learning and data analytics to become more adaptive, intelligent, and efficient.

3. Use Barcode Scanners


Barcode scanners confirm that the items selected for each order are correct, significantly reducing incorrect shipments. 

These tools also simplify the logistics process and help prevent order fulfillment errors by updating inventory records automatically once an item is picked.

Simply connect the scanners to your OMS! Using barcode scanners minimizes the risk of sending incorrect items and contributes to a smoother, more reliable logistics operation.

4. Conduct Regular Inventory Audits

According to supply chain statistics, 43% of small businesses use outdated inventory tracking methods.



This can lead to a number of issues, including:

  • Stockouts
  • Overstocks
  • Misplaced items
  • Incorrectly picked items

Regular inventory audits can identify discrepancies and help find the best solutions for efficient inventory management.

That way, your company can better manage stock levels, reduce the risk of overselling, and maintain customer satisfaction by avoiding unexpected stockouts and shipping delays.

While inventory audits are unique to each company, some of the most commonly used inventory analyses include physical inventory count, cutoff, freight cost, overhead, and inventory count reconciliation.

5. Diversify Your Carrier Portfolio

Relying on a single carrier can leave your logistics vulnerable to disruptions. 

By employing multiple carriers, you gain the flexibility to adapt swiftly to carrier-specific issues and delays, such as strikes, natural disasters, or unexpected volume surges.

Tip: Use a shipping aggregator

Shipping aggregators offer access to a network of reputable carriers, enabling you to select the most efficient and cost-effective shipping options for each order. 

This flexibility ensures you can always find the best carrier for the job, leading to a smoother shipping process and improved customer experience. 

Tip: Stay up-to-date on carrier transit times

Regularly review time-in-transit data for shipping carriers to gain better insight into your logistics process.



With this proactive approach, you can: 

  • Provide accurate delivery estimates to customers.
  • Better plan and schedule shipments.
  • Make more informed decisions regarding which carriers to use.

6. Maintain Open Communication with Carriers

Building relationships and maintaining open communication with carriers can give you access to specific benefits you may not receive otherwise. 

For instance, carriers may feel more inclined to provide timely updates about any disruptions or changes in the shipping process, allowing you to:

  • Adapt to carrier-related issues quickly.
  • Resolve issues more efficiently, leveraging your relationship with carriers to expedite solutions to logistical challenges.
  • Provide accurate and up-to-date information to your customers about their order status, enhancing transparency and trust.


Remember, every step you take towards optimizing your logistics process is a step towards securing your brand's reputation, fostering customer trust, and achieving sustainable business growth. 

Embrace these strategies, and watch your logistics operations transform into a seamless, error-free system that propels your business forward.

Author Bio

Alexandra Kalasky is an experienced logistics professional with a keen eye for optimizing supply chain processes.

Her blog posts reflect her commitment to sharing practical advice and innovative solutions with others in the industry, aiming to improve overall operational effectiveness.


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