SEO Cheat Sheet: What Is SEO and How Do You Do SEO for A Website?

SEO - we all hear about it, but what is it? How do you actually do SEO for your website? I'll admit when I first started learning about it, I went deep down the rabbit hole (and I still do some days). There's a lot to it, and the good news...

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How to Create A Lead Magnet - Convert More Visitors Into Leads

Acquiring traffic and gaining customers can be a time consuming and fiscally strenuous task when it comes to your online business. That’s why finding a technique that can capture your visitors' information and give you a way to consistently...

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7 Customer Acquisition Management Strategies You Should Be Doing in 2021

Over the last six years, customer acquisition costs have risen by 60%. And while most businesses have shifted their focus to customer retention and loyalty — for good reason — that doesn’t mean we can do without customer acquisition if we...

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How to Drive Customer Retention By Celebrating Customer Success

Online businesses should be celebrating the wins of their customers. It's not always easy to deliver on customer expectations, but it is also one of the best ways to differentiate yourself from your competition and build customer loyalty.

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POWR Roundup: More Integrations and a Focus on Helping You Increase Conversions

Hey there POWR Heroes! 

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Building an Ecommerce Website: Expectations vs Reality

By now, everyone is aware that online businesses lead the charge when it comes to modern commerce. In this day in age, in order to be an operating business, it is almost imperative to have not only a fully functioning website, but also a...

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Collecting Leads on your Ecommerce Website: 4 Do’s and Don’ts

Leads are a very important thing for an online business. Without leads it is very hard to get new customers. This is because more than 90% of people are not ready to make a purchase when they visit your eCommerce website. While gathering...

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Reduce Shopping Cart Abandonment with A Countdown Timer for Shopify

We’ve all been there, browsing an online store on our phone and thinking “Wow, this shirt would be perfect for next weekend”. We’ll add it to our shopping cart, and then sit on it. In 85% of cases, we don’t complete our purchase. 

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Ecommerce Websites: What is Visual Identity and Why Does it Matter?

Choosing what to wear each day, or how we do our hair are all decisions that create your own unique look and affect the way in which others perceive you. The same simple concept goes for your eCommerce website. Building a brand that is...

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How Understanding the Buyer’s Cycle will Help Your Online Business Grow

If you are a small business owner or marketer this article will help you understand the importance of a buying cycle and how to use it to your advantage. You see, 92% of people visiting your site are not yet ready to buy your product. They...

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Get 20% More Sales With the New PayPal Pay In 4 Integration

It’s no secret that having a smooth, seamless checkout process is essential for any eCommerce business. This is even more true in the age of Covid, with online spending in the US increasing 44% in 2020 over 2019. In spite of a huge boost in...

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3 Steps to Take When You Start an Online Business

Communication is key to any relationship, and that includes customer relationships. Yet communication is one of the hardest skills to master because it requires you to think beyond yourself and begin to understand another person's...

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Best 5 Apps for Your eCommerce Store

Setting up your eCommerce business is a fun and exciting experience. You’ve found a product you’re passionate about getting out into the world, and if you get things right it really pays off. That’s why it’s so important to get on the right...

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Why a Customer Loyalty Program Drives More Sales (and How to Create One)

It’s common knowledge among marketers and business owners that 80% of your company’s profits come from only 20% of customers. What this means is that customer loyalty goes a long way. If you can keep customers engaged to your brand, they’ll...

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How To Collect More Leads For Your Business In 2021

The number of people visiting your website is an important number to track for any business. Don’t you just love the excitement of seeing those numbers go up? The thing is, until those visitors take action they don’t really have much value...

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