You may have a groundbreaking marketing strategy and world-class product quality. But without leads, all your efforts might go in vain. 

A consistent flow of customers or leads will enable you to boost sales and brand awareness. That's why you...

Web forms provide a channel for businesses to connect with their customers. Through these fillable forms, customers can send information to the company from simply registering log-in details that help make the user experience more seamless to...

It’s a little daunting how much power customers can wield over small businesses with nothing more than a seething 1-star review. How you respond to negative reviews can change everything.

A web form, or HTML form, is a page on a website where users enter data or information that’s then sent to a server for processing. All websites have at least one, and everyone on the internet has used some version of it, whether to subscribe...

With Gen Z always on the lookout for the newest trends, keeping up with what this generation wants can be challenging when selling a product online.

eCommerce businesses are responsible for billions of dollars in ad revenue annually, trying to drive traffic to their website or online store. And yet, the conversion rate for eCommerce businesses remains relatively low, often between 1.75%...

Word-of-mouth is a powerful marketing tool that helps spread the word about your product or service. It leads to increasing the number of sales and business growth.

Do you ever think about why a good landing page is vital for your website?

The landing page is more than a page where you land after following a link. The website landing page has a significant role. It converts website visitors into...

A contact page is a fundamental element of a WordPress website. Although it’s tempting to slap together a quick solution, taking time to build a proper contact page is essential–especially for B2B sites where 44% of consumers say they abandon...

A contact form is a web-based form you can find published on many websites. Any web visitor can fill out the form and submit it to send a message to the website owner. Contact forms typically trigger email response messages to your inbox,...

You’ve probably filled out a contact form to receive a callback from a company, sign up for a newsletter from a reputable brand, or get a handy promo code. Unfortunately, contact forms can be frustrating. 

There is no exact science for measuring conversion rates, so it is challenging to answer explicitly what good conversion rates are. They vary tremendously between businesses, sectors, and industries. For example, in some sectors, a conversion...