Communication is key to any relationship, and that includes customer relationships. Yet communication is one of the hardest skills to master because it requires you to think beyond yourself and begin to understand another person's perspective.

In business, people tend to focus on numbers and hard facts. Success is usually equated with a large customer base rather than a loyal one. But many entrepreneurs often forget that while it is good to have a large customer base, it is equally...

Selling is about promoting your products and services the right way. To do that, you need to know what your target customers think. When you understand your target buyers, you can develop marketing strategies that result in conversions.

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Why Brand Assets Matter

Having unique brand assets enables a company to be distinctive and stand out in the most crowded of spaces, the internet. Over time, they allow customers and prospects to connect with your brand right away and without...

Sending an auto-confirmation email has become essential for businesses for many use cases, including confirming appointments with leads or confirming purchases on an eCommerce store. Auto-confirmation emails can build loyalty, provide better...

Online communities exist across every field and in countless forms, from niche forums to fanpages on Facebook. Regardless of mission or message, all online communities have one thing in common: a shared dedication to products, services, or...

Hello, and thank you for your interest in guest posting on POWR. We are excited you want to contribute to helping small businesses grow online! Please read all the way to the bottom, where you'll find a link to the blog submission form.

Branded Fruit started as a joke. Danielle Baskin, owner of Branded Fruit, custom bicycle helmet maker, and designer, tinkered around in her basement with machines to bring printed avocados to a party celebrating the purchase of her friend’s...

In an age of minuscule attention, consumer retention and interaction are highly important to e-commerce business owners. I fall into YouTube video holes and am guilty of abandoning online articles halfway.

If, like me, you find that there are never enough hours in the day, finding ways to save time is important! It helps not only you but also your customer and your other team members.