So you’ve started a business, and you are ready to watch the money roll in from the leads you’ve collected. But how do you transform a pile of names into profit?

*Updated 8/14/2024

If you’re running a business, you need to reach your customers through the channels they use the most.

*Updated 8/19/2024

In previous decades, traditional media (TV, radio, and print) dominated the marketing landscape, but customers now use...

Suppose you're a small business looking to grow your company. In that case, you have probably read about conversion rate optimization (CRO). CRO involves a lot of testing and takes time and resources, so you might be wondering if investing in...

As a blogger or a business owner with a WordPress website, you know the power of comments, don't you?

*Updated 8/20/2024

A conversion rate is an excellent metric to measure your company’s success in marketing. But you may have some questions. For example, what is a reasonable conversion rate, and how can you boost yours?

You’d rather patronize a business if a friend or a family member recommends it. right? Social proof works the same way – a brand is more credible when someone you personally know has tried it and likes it.

*Updated 8/27/2024

Reaching a wide audience doesn’t just happen. If you want your online business to thrive, then you need to know how to unleash the power of your virtual storefront.

As many brands revamp their efforts to attract new customers via costly paid ads, it’s easy to overlook the potential success of loyalty marketing. However, it’s no secret that implementing a reward or loyalty program is an effective way to...

Every business needs new customers to grow, which makes lead generation a keystone of the marketing arch.  

As a business owner, you probably realize that LinkedIn is a powerful tool for sales prospecting, but do you know how to use it to its fullest potential?