marketing

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    13 Customer Engagement Strategies That Marketers Can’t Ignore

    Published on 2022-11-19 By Makashib Kadri

    Your company is made up of more than your products and services. It comes down to the individuals who purchase from you. That's what marketing is all about: connecting with the right people.

    *Updated 7/11/2024

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    8 Unique E-commerce Content Marketing Strategies and Examples

    Published on 2022-11-18 By Abhishek Talreja

    “Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one.”  – Robert Rose.

    *Updated 7/11/2024

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    How to Increase Your SaaS Sales During the Holidays

    Published on 2022-11-15 By Bhagavati Prasad

    The SaaS industry has increased rapidly over a few years, and it is going to grow more with predicted global revenue of $208 billion by 2023 (Gartner Forecast).

    A Major boost in demand for SaaS (software as a service) has been observed in the...

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    7 Unique Ways To Effectively Boost Customer Retention

    Published on 2022-11-13 By Nina Petrov

    There is no comparison between the cost of losing a single consumer and the cost of converting them. And if you’re not careful, customers will slip through your fingers. How can you avoid this? By establishing an effective customer retention...

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    Ultimate Guide to DTC Customer Relationship for Holiday Season

    Published on 2022-11-10 By Steven Macdonald

    Strong customer service can help build a strong DTC customer relationship, win customer trust, ramp sales, and wrap up the year with a positive ROI. In fact, a survey states that 46% of customers are willing to spare more money for brands...

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    Best SaaS Tools for Startups and SMBs

    Published on 2022-11-08 By Mia Johnson

    A limited budget is one of the biggest challenges facing startups and small and medium-sized businesses (SMBs). SaaS marketing tools offer maximum benefits without spending much money, which is a win-win for the small business owner.

    *Updated...

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    7 Effective Black Friday Video Examples

    Published on 2022-11-07 By Andre Oentoro

    Black Friday is one of the most hectic and exciting times when shopping centers are jam-packed, and people are busy shopping. Many stores give huge discounts and other tempting offers during that time.

    *Updated 7/17/2024

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    Black Friday vs. Cyber Monday: Which One Comes Out on Top?

    Published on 2022-11-03 By Yauhen Zarumba

    Both Black Friday and Cyber Monday (BFCM) have grown into massive commercial events offering brands the opportunity to increase sales and provide customers with the chance to bag a bargain or two.

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    Get Extra Leads With Your Black Friday Campaigns

    Published on 2022-11-02 By Andre Oentoro

    When the temps start to go down and leaves begin to fall, it’s a reminder that Black Friday is just around the corner. Every year we look forward to the newest insane discounts and deals companies come up with. What will 2023 bring?

    *Updated...

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    A Quick Guide to Creating Quality Video Content for Small Businesses

    Published on 2022-11-01 By Abhishek Talreja

    Do you wish to use video content to make your small business popular? There is a common belief that video marketing is time-consuming and expensive. But in reality, it’s as easy as walking in the park; how? Small business owners can buy a...

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    Brand Management: A Complete Guide To Protecting Your Brand Online

    Published on 2022-10-31 By Joyce Ang

    You should focus on consistently protecting your brand online as a growing company. Your brand is your most valuable asset, responsible for building emotional connections with your target audience and differentiating your business.

    *Updated...

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    How To Handle Purchase Orders Effectively On E-commerce Stores

    Published on 2022-10-28 By Irene Long

    A purchase order needs to be created whenever a merchant acquires products for their retail company to sell. Even though this type of document is easy to overlook with long-term suppliers, it still has a lot of advantages for retail firms...

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    Converting Cross-Border Shoppers During Black Friday & Cyber Monday

    Published on 2022-10-26 By Andre Oentoro

    A global retail landscape that can make and sell goods for a global market is emerging. Consumers from all over the world now have access to purchase ecommerce products online.

    *Updated 10/27/2024

    Whether you're in a remote corner of the...

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    How to Leverage Instagram to Build Your Brand on Social Media

    Published on 2022-10-25 By Divya Rajendran

    Instagram is a massive marketplace for launching and growing a brand. Instagram allows users to transition from shopping accounts to other business accounts easily, making it a key element of any social media strategy.

    *Updated 7/19/2024

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    eCommerce Trends Coming in the Holiday Shopping Season

    Published on 2022-10-24 By Lee Li

    With the holiday shopping season right around the corner, online stores and in-person retailers are prepping for a significant shift in purchasing trends. This year comes with many changes in how holiday shopping occurs, from early bird...

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