If you want to make more sales in 2022, you must ensure that you have a great digital marketing strategy. There’s a lot that goes into marketing, including content, social media, and more. In this article, we’re going to outline what digital marketing techniques your business should be using in the coming year.
Let’s get started.
Climb the search engine results with SEO
Suppose you’re looking to improve your online visibility and drive more of the right traffic to your website. In that case, you need to spend time incorporating search engine optimization (SEO) into your marketing strategy. This involves using various techniques that can help improve your search engine rankings for queries relevant to what you sell.
There are three main components to a good SEO strategy: content, link building, and technical SEO. Let’s break these down.
Content marketing is a massive part of any SEO marketing plan. This is the process of creating content that your ideal customers are looking for and will enjoy. This can drive more of the right people to your website and help to get them interested in your products or services.
You must conduct keyword research to ensure you’re creating content your target audience wants. This will help you identify the words and phrases people tend to type into search engines when looking for content like yours. When you use these keywords in your content, you can rise through the search engine results pages (SERPs).
To conduct keyword research, head to a tool like Google Keyword Planner with a list of words relevant to your business. Plug them into the planner, and you’ll receive a list of related keywords and their average monthly search volumes.
Look for popular keywords that are closely related to your field or niche. You can weave these into your content or base articles on them. Weave your primary keyword into your titles, headers, and body copy. Secondary keywords can be spread throughout. This will give search engines more context as to what your content is about so they can promote it to people who are likely to be interested in products like yours!
You can also display the related posts list in the most favorable place on your website for a more significant effect. This is vital if you want your visitors to discover other valuable and related content on your page. Moreover, it will increase social shares for your content and significantly contribute to user engagement on your site.
Link building is the process of acquiring links from other high-quality websites back to your own. When this happens, Google takes it as a vote of confidence in your authority and will give you a boost on the SERPs as a result. However, this is easier said than done, and it's no wonder why many business owners decide to go with professional link building service and reach out to companies, such as Get Results Link Building, that will meet all of their needs.
To build links, you need to ensure that you’re creating quality content that people will want to share with their audiences. Helpful guides, tutorials, templates, and tools are all sharable forms of content that can be very useful for this! You could also ask or subscribe to affordable link-building services to ask relevant website owners if they would accept a guest post from you that includes a backlink. This is a great way to raise brand awareness while improving your SEO.
Technical SEO involves satisfying the technical requirements that indicate to Google that you have a high-quality website. This can significantly impact your website’s rankings, so you need to take it seriously.
If you get your technical SEO right, you can help search engines “crawl” your website. This will allow them to determine how it is structured and help them better understand your content, improving their ability to recommend it to your ideal customers.
Here are a few things to keep in mind when it comes to technical SEO:
- Ensure your website has a fast page loading speed (try to keep it under two seconds)
- Use internal linking to help search engines crawl your website and understand how it’s structured
- Remove any dead links
- Make sure your website is responsive and displays well on all device types
If you improve these technical elements of your website, you can rank higher on the SERPs!
Make sure you’re using the most suitable social media platforms
Social media is a potent marketing tool! So, as a business owner, you need to take advantage. But, with that being said, don’t fall into the trap of trying to be on every platform at once — not only is this time-consuming, but it can have a detrimental effect on the quality of your content.
Instead, select the best social media platform for your audience. If you have a lot of visual content, like a salon or restaurant, Instagram and TikTok are good choices. If you want access to the biggest possible user base, Facebook is the best option. If you market primarily to other professionals, definitely go with LinkedIn.
Try to post on your social media accounts a few times per week. You can promote your content, show off new projects, or show what it’s like to work at your company. If you’re having a tough time keeping up with postings, you could also consider using a social media management tool to help you schedule posts in advance. These tools can also help you determine what kinds of posts perform the best or what times of day you should post so that you can tweak your strategy accordingly!
Let’s look at an example of a business that has done an excellent job choosing what social media platforms to post on as inspiration.
BarkBox, a dog toy subscription service, has a lot of great social media content. You'll find some informational posts that will answer some questions, from "How much do dogs cost?" to "What to do if my dog eats chocolate?" as well as entertainment content and cute images.
Most notably, their Instagram account is full of images of cute dogs playing with their toys. This imagery shows off some of the fun products BarkBox offers while also encouraging customers to think about what it would be like to get a monthly subscription for their dogs. BarkBox has a lot of fun visual content like this, which means Instagram is a fantastic choice of platform for the brand!
Think about what platforms would be best suited to your products or services! If you have a lot of relaxed or fun products that make for great visuals, as BarkBox does, Instagram could be an excellent option for you.
Use content to drive traffic and demonstrate your expertise
As we stated earlier, content marketing is essential for attracting your ideal audience. And if you create helpful content based on keyword research, you can ensure that your target audience is drawn to your website.
You also want to ensure that the content you produce shows that you’re an expert in your field. This will help you build trust with visitors and increase their chances of purchasing! Think about what subjects in your area you know inside and out. Creating content about them can help you prove your expertise.
For inspiration, let’s look at a few examples of businesses that consistently publish expert content on their websites.
Crescent Canna, a retailer of CBD products, has a lot of expert content on its website. For instance, their article on Delta-8, a cannabinoid, outlines what it is, who can use it, and its effects. This article shows that Crescent Canna is knowledgeable about cannabinoids and can give readers confidence in the brand.
Consider writing detailed articles about your products just like this. You can likely teach your readers; that if they find your article helpful, they’ll want to buy from your business.
Syniverse, a telecommunications company, also has top-notch content on its website. For instance, their article on what Communications Platform as a Service (CPaaS) outlines what this term means, how it works, and who can benefit from it.
This guide is handy for people who aren’t sure whether or not they need Syniverse’s services. By reading the piece, they’ll be able to work out whether to invest in what the company offers based on their unique requirements. This can help people make more informed purchases, leading to happier customers.
For your website, consider writing guides that help the reader determine whether or not your products or services are right for them. This can then help you to secure happier and more loyal customers.
Write guest posts for well-known websites in your field
Writing guest posts for other websites in your niche can help you build your brand, forge connections with others in your industry, and even boost your SEO! When you put time into guest blogging, you’ll typically be rewarded with a backlink to your website, and, as we’ve previously touched upon, this can lead to Google boosting your rankings.
To find websites or blogs to write for, head to Google with keywords and phrases related to your business, and conduct searches like the following:
- (keyword) + submit a guest post
- (keyword) + guest blog
- (keyword) + write for us
- (keyword) + submission guidelines
This can give you a starting point, as it will help you find websites that cover topics relevant to your business. From there, look for submission guidelines or an editor's email address so you can pitch some ideas.
Not sure you have the time or expertise to do this? Check out the Loganix guest posting services. We can help you build high-quality backlinks on reputable websites and increase awareness of what you do in the process!
Monitor your results and change your strategy accordingly
You can’t just create a digital marketing strategy and follow it blindly. You must monitor the results closely and adapt your approach as you go! There are a lot of different key performance indicators (KPIs) that you might want to measure, depending on your goals. Here are a few examples:
- How much traffic is your content bringing in?
- Is your content leading to more sales?
- Are you getting more followers on social media?
- How much time are people spending on your page?
- How many leads does a piece of content generate?
- Are people liking, commenting, and sharing your content?
Monitor these results closely. If you find that your audience likes tutorials much better than your behind-the-scenes videos, for instance, you know you need to focus more on tutorials. Keep track of this data and adjust your strategy accordingly.
Digital marketing should be a big part of your business model in 2022. This article outlined different marketing techniques you should be using, including content marketing, guest blogging, backlink building, and more.
Need more help? Check out the POWR blog. They have articles on growth marketing, customer reviews, and more.
Author bio & headshot:
Adam Steele is COO and co-founder of Loganix, an SEO fulfillment partner for digital marketing agencies and professionals. The company provides the SEO services businesses need to grow and achieve their goals. If you enjoyed this article, you could find more SEO guides and templates on the Loganix blog.