To attract visitors to your beautifully designed website, you need to leverage various marketing tactics. Paid marketing can be costly for small businesses whereas organic traffic is consistent with a relevantly minimal investment.
*Updated 7/10/2024
If you’re looking for low-cost marketing ideas too, this post is a must-read for you.
That being said, SEO or PPC techniques will not help improve organic traffic all by themselves. Instead, you should have a solid plan in place that can help you consistently grow your website’s organic traffic over time.
The six suggestions below will help fuel your website’s organic traffic and help your B2B or B2C business grow significantly. Let’s dig right in.
Top 6 Suggestions for Increasing Organic Traffic for Your Website
Organic traffic typically has a high conversion rate owing to the fact that visitors are landing on your website of their own accord. SEO is arguably one of the best ways to grow your organic traffic.
1. Focus on long-tail keywords
You might already know that keywords are of utmost importance for SEO, but you need to be very specific about the keywords you target to drive results.
One of the most important suggestions for boosting your organic traffic is to focus on long-tail keywords. These are phrases containing 3 or more words that are relevant to your brand and its products or services.
Interestingly, CTR (click-through rate) for keywords with four words is 4x more than that for one word, as shown in the image below.
Long-tail keywords are more precise and have better-targeted search intent. For instance, “best vegan restaurants in LA” has a more targeted intent than just “vegan” or “restaurants in LA”.
As a result, using long-tail keywords in your content will help you satisfy that highly-targeted search intent, which could result in more click-throughs.
You can make good use of keyword research platforms such as Semrush and Ahrefs to look for long-tail keywords and optimize your content for them to generate more organic traffic for your brand.
These tools are used by all the content marketing and SaaS SEO agencies in the world.
2. Analyze your competitors’ best performing pages
One of the best suggestions for boosting organic traffic is to analyze what your competitors are doing to attract traffic. You can use a tool like Semrush to analyze the performance of your competitors and gather some valuable insights.
Image via Semrush
When you take time to conduct competitor analysis to understand what’s working for them and why, you can figure out what needs to be done to outrank them. For example, you can see the keywords they’re targeting, content topics, length of their content, and more.
Additionally, link-building metrics like website traffic, engagement rate, and bounce rate can help you gauge the overall performance of your competitors and compare it with yours. This can help you determine which competitors you need to focus on for your analysis.
The idea here is to find gaps in your strategy as compared to your competitors and fill those up to outrank them.
3. Create plenty of quality content
Content is the cornerstone of a good SEO strategy and works as a powerful inbound lead generation strategy. Investing in quality content can help you rank for more keywords and rank higher in the SERPs (Search Engine Results Pages) too. This can help drive greater organic traffic to your website.
Write blog posts that are focused on delivering value to your users by solving their problems. Resources like The Blog Starter can help you in writing posts that attract users. According to Content Marketing Institute, blog posts and articles are highly effective in generating awareness and interest in your audiences.
For instance, if you’re a logistics company, you can write a series of blogs on best practices of shipping products, fulfillment concepts, and so on.
Produce visually rich, skimmable content that conveys information in an enjoyable way. You can use POWR’s Multi Slider app to enrich your content and boost engagement.
4. Build your presence on YouTube with quality video content
Your digital marketing strategy is incomplete without leveraging the power of video content. 92% of marketers confirm that video is an important part of their strategy.
That’s why building your presence on YouTube can help you drive traffic to your website. It’s also one of the most practical suggestions for getting organic traffic.
Your YouTube videos can be used to educate audiences about your products and services. You can also add a link to your website in their description.
Content like video presentation can be a winning strategy to get quality leads to your product. Such content can be easily made by a video presentation maker and can indicate instant effective results.
What’s more, investing in animated video production can be very helpful in establishing brand awareness. When you are visible to your target audience and engage them effectively, you will certainly see a leap in your organic traffic.
You can also embed YouTube videos in your blog posts. Insodoing, they may start showing up in SERPs in video results. This can drive even more traffic to your website.
5. Build quality backlinks
Backlinks are essential for SEO too. In looking for top suggestions to generate organic traffic, building relevant backlinks would certainly be at the top of the list.
But earning high-quality backlinks regularly is a challenge. Here’s what you can do to generate these quality backlinks:
- Competitor Analysis - You can use a backlink gap tool to find domains that are sending backlinks to your competitors’ websites and reach out to them for linking back to resources on your website as well.
- Find Broken Links - Yet another effective way of gaining backlinks is through broken link building. You can look for broken links on websites in your niche and then reach out to the webmasters, notify them about the broken link, and offer your website’s resource as a replacement.
You can use advanced tools like Ahrefs’ backlink checker to find your competitors’ broken links and replace them with your links.
6. Optimize for the “People Also Ask” section
If there’s one section on Google’s first page that grabs the attention of searchers the most, it’s the “People Also Ask” section. This section contains a list of questions related to your search query. Here’s how it looks.
There are many reasons why you should focus on optimizing for this section.
First, you gain even more SERP real estate on the first page. Additionally, this section stands out in SERPs, and thus the chances of getting a click-through are far better.
You can start optimizing by finding relevant queries asked by searchers and incorporate them and their answers into your content. This can improve your chances of getting listed in the “People Also Ask” section.
Are You Ready to Implement These Suggestions for Improving Organic Traffic?
The key lies in improving your website’s SEO to boost your rankings in SERPs and drive more inbound organic traffic.
While the strategies mentioned in these suggestions are effective, you need to leverage them well and work on them consistently for getting the desired results.
Do you have any questions about the suggestions mentioned above? Ask them in the comments section.
Author Bio
Gaurav Sharma is the founder and CEO of Attrock, a results-driven digital marketing company. Grew an agency from 5-figure to 7-figure revenue in just two years | 10X leads | 2.8X conversions | 300K organic monthly traffic. He also contributes to top publications like HuffPost, Adweek, Business 2 Community, TechCrunch, and more.
Gravatar Email ID: gauravs@attrock.com
