marketing

    How to Build a Social Media Sales Funnel

    Social media platforms gather user interest and behavior data to tailor a unique user experience to each person. The goal is to make users stay on their platforms for longer durations.

    *Updated 9/20/2024

    However, the feature also allows...

    Read More

    How Do E-Commerce Websites Differ From Other Websites?

    Have you ever noticed how shopping online feels different from browsing other websites? Building an e-commerce website isn’t as simple as adding products and a shopping cart to a standard website.

    Read More

    11 Effective Ways To Reduce Bounce Rates on Your Website

    Knowing the tricks to minimize bounce rates is essential for site owners or content marketers. This means almost half of potential consumers visit your site and click off it before making a meaningful impact, causing you to lose potential...

    Read More

    Top 6 Automated Help Desk Software to Boost Agents’ Performance

    If you’re looking for a platform to streamline and automate your customer support operations, you've come to the right place.

    *Updated 7/25/2024

    Read More

    Hashtag Campaign: 10 Powerful Tips With Examples

    Hashtags have revolutionized social media marketing, from Twitter to Instagram. Although the hashtag has existed for many years and is formally defined in every marketer's dictionary, many people still need help implementing hashtags on ...

    Read More

    Benefits of Having an E-commerce Website

    There's zero doubt that having an e-commerce site opens up a world of opportunity, particularly for small businesses looking to grow their brand! Online shopping accounts for almost 20% of all retail sales in the US, so if you're not yet...

    Read More

    5 Expert Tips That Will Help You Build a Strong and Memorable Brand

    Strong brand perception is the core driver of growth and profit for your business. Without it, customers will struggle to pick you out from a crowd of your competitors, and you could lose out on sales and recognition. 

    *Updated 7/26/2024

    Read More

    The Pros and Cons of Plastic Money: What You Need to Know

    Plastic money, such as credit and debit cards, has transformed the way we handle transactions.

    While it offers convenience, rewards, and enhanced security, it also introduces risks like overspending and hidden fees.

    Read More

    Unlocking the Benefits of E-Commerce for Sellers

    E-commerce has completely revolutionized the way businesses operate, opening up vast new opportunities that simply weren’t possible a few decades ago.

    Read More

    Average Bounce Rate E-Commerce

    A bad bounce rate can mean the death of a website—and that’s especially true for e-commerce sites that rely on conversions to keep the business going.

    *Updated 8/1/2024

    The average bounce rate of e-commerce websites sits at around 45%;...

    Read More

    How to Grow Your Email List With Email Popup Forms

    Despite popup forms gaining bad popularity, brands continue to use them on their website. Why? Because a recent study by AWeber revealed that popups drove 1,375% more email subscribers than a sidebar opt-in.

    *Updated 8/2/2024

    Read More

    Benefits of B2B E-commerce

    B2B (business-to-business) e-commerce is reaching new heights.

    *Updated 8/2/2024

    The global market was valued at five times that of the B2C (business-to-customer) in 2020, and it’s projected to account for a large chunk of all B2B...

    Read More

    Complete Guide To Instagram Reels Marketing

    Instagram has proven to be an effective sales and marketing tool for various B2C enterprises. Reels have given Instagram a boost in power.

    *Updated 8/2/2024

    Instagram Reels was developed as a direct response to TikTok. Instagram Reels...

    Read More

    Three Essential Content Marketing Channels For Your B2B Business

    Online channels are critical to B2B marketing success. But that statement tells you only half the story.

    *Updated 8/2/2024

    Quality content starts with having something compelling to say and using masterful storytelling. Long-lasting marketing...

    Read More

    Average Conversion Rate for E-commerce

    Conversion rate is an important key performance indicator (KPI) to pay attention to as a business that is building a website for e-commerce or has an existing site.

    *Updated 8/2/2024

    It’s the metric that tells you how effective your...

    Read More