The Most Important Things in Customer Service During the Holidays

    The holidays are not just times to watch movies, shop for perfect gifts, and enjoy quality time with your loved ones. Holidays are important periods for businesses because sales surge for several weeks as many people get to shop.

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    How To Create A Holiday Marketing Plan For Your eCommerce Business

    The holiday season is coming up, which means that it’s time to think about planning your holiday marketing campaign. This is the time of great opportunity to increase your sales and build customer loyalty so you absolutely need to run holiday...

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    10 Quick Tips to Prepare Your eCommerce Site for the Holiday Season

    The holidays are a time for family, friends, and festivities. 

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    7 Strategies To Grow Your Email Marketing List

    Business owners and marketers are always looking for ways to build an email list. That isn’t surprising knowing that nearly 80% of marketing professionals in 2020 said they’ve seen an increase in email engagement over the last 12 months.


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    15 Ways to Inspire Trust from eCommerce Customers

    Online shoppers are wary of eCommerce sites and the products sold there. They want to know they can trust you, but how?

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    7 Customer Acquisition Metrics You Should be Tracking in Your Business

    Many business owners believe thatcustomer acquisition metrics are an intimidating topic and that it requires the knowledge of experts. So they steer clear from it.

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    8 Pinterest Marketing Tips For Small Businesses

    Many business owners have not considered Pinterest as a priority social media platform for their business before. In my opinion, if you want to build your brand effectively, it deserves more of your attention.

    It isn't as crowded as Facebook...

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    SEO Cheat Sheet: What SEO Is and How To Do It

    SEO - we all hear about it, but what is it? How do you actually do SEO for your website? And why? I'll admit when I first started learning about it, I went deep down the rabbit hole. Here are some important things I've learned along the way.

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    POWR Is Acquired by Pluribus Technologies

    Today is an exciting day for us all at POWR!  

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    How to Create a Referral Program for Your Online Business

    It goes without saying that while the push to attract new customers is important, gaining your customer’s trust, and being able to convert those customers into tried and true, lifetime patrons is key to increasing sales. Yet, this mission is...

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    Reduce Shopping Cart Abandonment With a Countdown Timer for Shopify

    We’ve all been there, browsing an online store on our phone and thinking, “Wow, this shirt would be perfect for next weekend.” We’ll add it to our shopping cart and then sit on it. In 85% of cases, we don’t complete our purchase. 

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    Ecommerce Websites: What is Visual Identity and Why Does it Matter?

    Choosing what to wear each day, or how we do our hair are all decisions that create your own unique look and affect the way in which others perceive you. The same simple concept goes for your eCommerce website.

    Building a brand that is...

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    Top 5 E-commerce Conversion Rate Optimization Tactics

    Is your eCommerce conversion rate dropping? Don’t worry; you’re not the only one! As per the most recent survey and studies in 2020, the average conversion rate of eCommerce websites is 2.86%. However, you should worry about the impact if your...

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    Understanding the Buyers Cycle Will Help Your Online Business Grow

    Now is the best time to start and grow your online business. But how do you attract and retain clients while beating the fierce competition?

    The answer is simple - develop your sales funnel based on the buyer’s cycle. Whether you want people...

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    3 Steps to Take When You Start an Online Business

    Communication is key to any relationship, and that includes customer relationships. Yet communication is one of the hardest skills to master because it requires you to think beyond yourself and begin to understand another person's perspective.

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