The eCommerce industry has witnessed rampant growth in the past. Still, the industry is ever-growing.

That said, several brands find it difficult to boost their eCommerce conversions. Without proper strategies, it can be difficult to convince...

Businesses have a high risk of failure in their first few years. Often, failure is caused by a combination of factors, but neglecting to tackle marketing is one of the more common errors. Marketing is complex and requires identifying customer...

If email is not a top marketing channel for your Shopify store, you’re leaving big money on the table. 

Paid newsletters can be incredibly hard to sell to new subscribers. This fact is especially true if we consider how most companies implement free newsletters, mostly to advertise and promote their products and services. 

Your business is up and running and you are ready to have potential clients and customers get in-the-know about all that you have to offer. Your email subscriber list is an important part of getting the proper exposure for your business. This...

ECommerce shopper analytics helps brands track performance across digital channels and audience segments, with the goal of improving sales. In this sense, paying close attention to the trends in these data signals is an important aspect of an...

Cart abandonment is a major problem for eCommerce stores, with an estimated 68% of shoppers abandoning their carts before completing a purchase.

There are many reasons why shoppers abandon their carts, but there are also many things that...

A popup form is a small window that appears or pops up while browsing a website. Digital marketers frequently use popups for advertising and generating leads. But, are they effective?

When designed well, it can enhance your audience’s page...

In the current time, the success rate of a business depends on countless factors.

One of those significant factors is customer experience. No matter what kind of business you are running, customer experience is a critical factor. Why? 

Popup forms appear on websites striving to grab a visitor’s attention and push advertising content. An ad that opens a new window is a traditional popup.