marketing

    3 Ways to Boost Your eCommerce Sales This Spring

    Spring is the transition period between winter and summer where days are getting longer and warmer. It is the perfect time to awaken your customers and get them excited about your products.

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    5 Social Media Marketing Tactics Every eCommerce Business Can Use

    Social media has become an enormous marketing tool. In fact, 4.9 billion people are active on social media as of June 2023, equating to about 58.4 percent of the global population.

    *Updated 9/11/2024

    In other words, all social media campaigns...

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    8 Marketing Techniques To Target Small Business For SaaS Products

    In this article, we'll explore the universal marketing techniques that accelerate the growth of SaaS product customers. What should sales managers focus on first of all? How to get small businesses to use SaaS?

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    11 SEO Tips: How to Refresh & Optimize Your Website

    Every year brings new opportunities to revalue your SEO strategies to succeed for your clients and brands.

    It's supposed that 53% of all website trafficcomes from organic search, which means that investing in SEO is still effective and...

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    6 Must-Have Marketing Tools In 2022

    Wouldn't it be wonderful if you could transport yourself to a world where you didn't have to worry about sales? Where you just had to focus on creating content and networking. And getting sales would come easy. 

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    How to Optimize Your eCommerce Product Page for Better Conversions

    The eCommerce industry has witnessed rampant growth in the past. Still, the industry is ever-growing.

    That said, several brands find it difficult to boost their eCommerce conversions. Without proper strategies, it can be difficult to convince...

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    Brand Marketing vs. Product Marketing: How To Bring In Sales

    Businesses have a high risk of failure in their first few years. Often, failure is caused by a combination of factors, but neglecting to tackle marketing is one of the more common errors. Marketing is complex and requires identifying customer...

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    The Biggest Design Mistakes That Impact Your Google Search Ranking

    Design is a powerful weapon in your business arsenal, no matter how you look at it. From building a stellar brand identity to running successful campaign ads and gathering a loyal following on social media platforms – none of this would be...

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    6 Kinds of Customer Emails a Shopify Store Owner Should Send

    If email is not a top marketing channel for your Shopify store, you’re leaving big money on the table. 

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    How to Promote a Paid eCommerce Newsletter

    Paid newsletters can be incredibly hard to sell to new subscribers. This fact is especially true if we consider how most companies implement free newsletters, mostly to advertise and promote their products and services. 

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    Creating an Engaging Welcome Email Sequence For Your Target Audience

    Your business is up and running and you are ready to have potential clients and customers get in-the-know about all that you have to offer. Your email subscriber list is an important part of getting the proper exposure for your business. This...

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    7 Easy Steps to Create a Content Marketing Strategy for Your Business

    If you own an online business, you simply cannot ignore the importance of content marketing. The claim "Content is King" is still valid in 2023 as it was back in 2013.

    To boost your business, nurture leads, and create and expand your digital...

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    Make Your Marketing Go Further than Social Media

    You’ve planned your social media calendar, thought of a punchy hashtag, creative assets are approved and everything has been scheduled. Now what? Amplify it! 

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    6 ECommerce Shopper Insights to Improve Your Brand Performance

    ECommerce shopper analytics helps brands track performance across digital channels and audience segments, with the goal of improving sales. In this sense, paying close attention to the trends in these data signals is an important aspect of an...

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    7 Proven Tricks to Increase and Implement eCommerce Conversion Rate

    Cart abandonment is a major problem for eCommerce stores, with an estimated 68% of shoppers abandoning their carts before completing a purchase.

    There are many reasons why shoppers abandon their carts, but there are also many things that...

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