marketing

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    6 Tips On How To Make a Custom Social Media Strategy

    Published on 2021-11-15 By Daniel Bishop

    The impact social media has had on the marketing world over the last decade is undeniable. It has proven time and time again as a powerful tool for connecting with your audience and spreading brand awareness.

    These are all things every...

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    4 Steps to Take to Guarantee Success During the Holidays

    Published on 2021-11-11 By Lee Li

    It’s that time of year again when eCommerce businesses ramp up their marketing in time for Black Friday, Cyber Monday, and the holiday rushes that follow.

    In 2021, Cyber Monday alone resulted in $10.7 billion in spending. This year looks to be...

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    UGC

    How to Inspire Customers to Create UGC About Your Products

    Published on 2021-11-10 By Shanice Jones

    High-quality User Generated Content (UGC) is the holy grail of social media marketing. Similar to positive product reviews, organic content from your customers can convince potential buyers better than paid advertisements.

    Content from your...

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    9 Ways to Increase Customer Loyalty and Improve Sales

    Published on 2021-11-08 By Burkhard Berger

    Customer loyalty is one of the greatest accomplishments that a business can achieve. Turning a prospect into an advocate of your business by using your retention strategies or loyalty marketing is a great and fulfilling process.

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    How to Attract and Market to a Gen Z Audience

    Published on 2021-11-04 By Shanice Jones

    Especially for older professionals, the behaviors and preferences of Generation Z may seem complex and unpredictable. This can make it challenging for marketers to tailor their campaigns to this demographic and attract customers in a digital...

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    What is Target Marketing? The Good, The Bad, and The Ugly

    Published on 2021-11-01 By Paul Aroloye

    Targeted marketing is a direct way of getting products and services known by the target audience for which they were created; targeted marketing is the top-notch magic trick that every business owner needs.

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    POWR RoundUp: A Busy Summer of Integration and API Updates

    Published on 2021-10-28 By Gaukhar Murzagaliyeva

    It’s officially fall here at our offices and with sweaters and spiced lattes also comes the focus on upcoming holiday events and parties.

    With consumers purchasing more online than ever before we are steadfast in our commitment to giving...

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    5 Reasons Visitors Aren't Signing Up for Your Newsletter

    Published on 2021-10-27 By Alex Ratynski

    As a business owner, building an email list is incredibly important because it can help you collect more leads and it also allows you to build a better relationship with prospects and customers.

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    6 Ideas To Repurpose Your Email Marketing Campaign

    Published on 2021-10-20 By Hanson Cheng

    Email is one of the most widely used communication channels today by digital marketing agencies, but there are still plenty of opportunities to make it even more effective for your business.

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    9 Actionable Online Holiday Strategies for Your eCommerce Business

    Published on 2021-10-19 By Gaukhar Murzagaliyeva

    Continuing our thread of holiday-centered blog posts, today we will look at how you can further prepare your online business for the holidays by utilizing these online holiday strategies and tactics.

    These ideas will help you generate sales,...

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    SMS Marketing vs. Social Media Ads: Which One Should You Choose?

    Published on 2021-10-14 By Hanson Cheng

    SMS marketing and Social media ads are great marketing channels to scale your business online and boost conversions.

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    Top 5 Online Halloween Marketing Ideas for Your eCommerce Business

    Published on 2021-10-13 By Gaukhar Murzagaliyeva

    Did you know that Halloween is the fourth most popular holiday in America? In fact, it is expected that ecommerce sales for Halloween will reach nearly $12 billion in 2023.

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    Leverage Coupon Marketing to Improve eCommerce Customer Referrals

    Published on 2021-10-12 By Akshay Deogiri

    Today's customers are savvy, and they are very well aware of how to capitalize on offers and coupons provided by brands. 63% of online buyers say that they want coupons to be more accessible.

    Though it is more beneficial to customers,...

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    5 Tips for Providing the Best Customer Service During Holiday Season

    Published on 2021-10-07 By Gaukhar Murzagaliyeva

    The holidays can be a stressful time of the year, but they are also a great opportunity to stand out from the competition and solidify your customer base. Use that opportunity and make the right first impression with your customers.

    After...

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    7 Tips To Handle Customer Complaints Effectively

    Published on 2021-10-05 By Tim Ferguson

    Are you tired of receiving complaints? When left unattended, they lead to long negative reviews impacting your future sales. Hence, it’s crucial to keep your current customer base content along with landing new customers. 

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