marketing

    How To Use The Holiday Season To Increase Your Customer Base?

    With holidays just around the corner, businesses are gearing up to increase sales and make the best out of the situation.

    Read More

    7 Smart Ways to Improve Your Google Web Stories for Search Results

    When using the web, online services may require you to submit information to complete your request. You also sometimes need to submit additional documents and images.

    An essay writing service is a common example: when you submit a 'write my...

    Read More

    Why Does B2B Content Marketing Beyond Lead Generation Matter?

    There is no denying that content marketing is essential for B2B companies. However, in this regard, another question appears: Are B2B companies exploring all the possibilities that content marketing offers? 

    Read More

    Experiential Marketing: Why It's So Effective for eCommerce Businesses

    We live in a digital landscape where traditional online marketing strategies are no longer as effective as they once were. That’s because online shoppers today are less impressed by promises that traditional marketing campaigns deliver and...

    Read More

    8 Ways to Increase The Conversion Rate on your Dropshipping Store

    Increasing conversion rates is the next best thing to having content that attracts people to your online store.

    There is no strict recipe for success, but all in all, higher conversion translates to more sales and more profits for you and...

    Read More

    5 SEO Tips to Boost Your Sales

    Focusing on search engine optimization, or SEO is one of the most important parts of running an eCommerce business today.

    Read More

    How Is Social Media Changing the Packaging Design & Industry?

    An April 2023 market research study showed that over half the world, nearly 60%, use social media regularly. That's close to 5 billion people, which is a staggering number considering that around 20 years ago, it was less than 400 million.

    To...

    Read More

    6 Tips On How To Make a Custom Social Media Strategy

    The impact social media has had on the marketing world over the last decade is undeniable. It has proven time and time again as a powerful tool for connecting with your audience and spreading brand awareness.

    These are all things every...

    Read More

    4 Steps to Take to Guarantee Success During the Holidays

    It’s that time of year again when eCommerce businesses ramp up their marketing in time for Black Friday, Cyber Monday, and the holiday rushes that follow.

    In 2021, Cyber Monday alone resulted in $10.7 billion in spending. This year looks to be...

    Read More

    How to Inspire Customers to Create UGC About Your Products

    High-quality User Generated Content (UGC) is the holy grail of social media marketing. Similar to positive product reviews, organic content from your customers can convince potential buyers better than paid advertisements.

    Content from your...

    Read More

    9 Ways to Increase Customer Loyalty and Improve Sales

    Customer loyalty is one of the greatest accomplishments that a business can achieve. Turning a prospect into an advocate of your business by using your retention strategies or loyalty marketing is a great and fulfilling process.

    Read More

    How to Attract and Market to a Gen Z Audience

    Especially for older professionals, the behaviors and preferences of Generation Z may seem complex and unpredictable. This can make it challenging for marketers to tailor their campaigns to this demographic and attract customers in a digital...

    Read More

    What is Target Marketing? The Good, The Bad, and The Ugly

    Targeted marketing is a direct way of getting products and services known by the target audience for which they were created; targeted marketing is the top-notch magic trick that every business owner needs.

    Read More

    POWR RoundUp: A Busy Summer of Integration and API Updates

    It’s officially fall here at our offices and with sweaters and spiced lattes also comes the focus on upcoming holiday events and parties.

    With consumers purchasing more online than ever before we are steadfast in our commitment to giving...

    Read More

    5 Reasons Visitors Aren't Signing Up for Your Newsletter

    As a business owner, building an email list is incredibly important because it can help you collect more leads and it also allows you to build a better relationship with prospects and customers.

    Read More