One of the best things that consumers now have access to would be product reviews. Every consumer who has bought a product from a business can now review what they purchased.
Instagram has been around for more than a decade now, and while the app is still meant for sharing photos, developers have since included new features that also make it a suitable platform for e-commerce business owners. Is Instagram...
The holidays are not just times to watch movies, shop for perfect gifts, and enjoy quality time with your loved ones. Holidays are important periods for businesses because sales surge for several weeks as many people get to shop.
The holiday season is coming up, which means that it’s time to think about planning your holiday marketing campaign. This is the time of great opportunity to increase your sales and build customer loyalty so you absolutely need to run holiday...
The holidays are a time for family, friends, and festivities.
Business owners and marketers are always looking for ways to build an email list.
That isn’t surprising knowing that nearly 80% of marketing professionals in 2020 said they’ve seen an increase in email engagement over the last 12 months.
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Online shoppers are wary of eCommerce sites and the products sold there. They want to know they can trust you, but how?
Many business owners believe thatcustomer acquisition metrics are an intimidating topic and that it requires the knowledge of experts. So they steer clear from it.
Many business owners have not considered Pinterest as a priority social media platform for their business before. In my opinion, if you want to build your brand effectively, it deserves more of your attention.
It isn't as crowded as Facebook...
SEO - we all hear about it, but what is it? How do you actually do SEO for your website? And why? I'll admit when I first started learning about it, I went deep down the rabbit hole. Here are some important things I've learned along the way.
Today is an exciting day for us all at POWR!
It goes without saying that while the push to attract new customers is important, gaining your customer’s trust, and being able to convert those customers into tried and true, lifetime patrons is key to increasing sales. Yet, this mission is...
We’ve all been there, browsing an online store on our phone and thinking, “Wow, this shirt would be perfect for next weekend.”
We’ll add it to our shopping cart and then sit on it. In 85% of cases, we don’t complete our purchase.
Choosing what to wear each day, or how we do our hair are all decisions that create your own unique look and affect the way in which others perceive you. The same simple concept goes for your eCommerce website.
Building a brand that is...
Is your eCommerce conversion rate dropping? Don’t worry; you’re not the only one! As per the most recent survey and studies in 2020, the average conversion rate of eCommerce websites is 2.86%. However, you should worry about the impact if your...
