Running a small business in a fiercely competitive world is tougher than ever. The growing customer demands blend with the uncertainty of a pendulum-like pandemic. This means you will be chasing targets and complaining about not having enough hours in the day to achieve desired results.
Most of your days are packed with activities ranging from creating proposals and pitches for funding to strategizing new ways to increase the customer base. But, as a small business owner, it means overlooking emails and administrative responsibilities in tandem with other activities.
Having a repertoire of different technology tools can drive efficiency when it comes to business operations. However, choosing the right set of tech tools in 2022 is not easy as there are plenty in markets that are either not trustworthy or less effective to unlock efficiency.
The key lies in identifying the optimal mix of technologies that most efficiently enable you to carry out business operations.
Now is a good time to test a few quality tech tools and choose the ones that fit you best for the rest of the year. In this post, we help you navigate five of the must-have tech tools that ensure efficiency for your new beginnings.
Let’s check them out!
#1. Slack: For effective communication
Slack offers a great platform for small businesses to streamline their communication. Whether brainstorming ideas, sharing key business data, or even a day-to-day chit chat — it has you covered! It enables collaborators to create channels that reflect a specific project, team, purpose, or client.
Leverage its range of useful capabilities, including voice and video calling. Moreover, it integrates seamlessly with other business tools like MailChimp and Google Drive. Your team can use Slack to easily upload and share files such as Word docs, PDF files, JPEGs, MOVs, and files from Google Drive (by adding apps on Slack).
It has swiftly become the go-to messaging tool for startups and small businesses for its competitive price offerings. Slack is highly useful for small businesses where teams are in a remote work setup, allowing team members to interact through mobile or desktop devices.
You can also opt for Slack's free subscription, which includes searching for up to 10,000 messages, up to ten third-party app integrations, one-to-one video and phone conversations, and five GB storage per workspace. Its pro-version costs $6.67 per person (when billed yearly) and $12.50 for Business+. For more details on pricing and features on offer, you can visit their website.
#2. Elink.io: For content
Use elink to add online connections as it makes the job easier for a content creator to design email newsletters and websites and even integrate content from other websites. Performing such tasks are just as simple as copying and pasting a URL into a browser window.
You can convert your collections to MailChimp, Gmail, and any other email service that accepts HTML code in place of plain text. This includes Campaign Monitor, MadMimi, Active Campaign, etc. Also, you need not worry about the design as it offers you 30+ stunning prebuilt responsive templates.
To store material on the go, elink offers a Chrome Extension bookmark manager. Every piece of content you save has the option of having its title, description, and picture customized. Using the Chrome Extension, you may store your material to your Link Library for future use, or you can add it to any content you've made or published.
#3. SentinelOne: For endpoint security
Cybersecurity is now necessary, especially when cybercrimes' loss reaches $2.7 billion in 2020. You can use SentinelOne as a part of a security tool that helps small businesses with Endpoint Security.
This means you get a complete network security solution covering all devices within your IT environment. You can leverage its platforms that pivot to discover and eliminate threats and attacks on remotely connected platforms to users' devices, such as laptops, tablets, and smartphones.
Small companies can rely on this technology to safeguard their critical data against ransomware and other sophisticated attacks. SentinelOne's endpoint protection platform (EPP) goes beyond identifying well-known and newer ransomware by using a smart predictive maintenance mechanism.
You can use its ActiveEDR technology, which is unrivaled and often outperforms the competitors. It provides one of the most sophisticated automatic EDR systems available today. When you integrate it with Storyline, they can create watchlists for certain security incidents that automatically trigger remedial processes.
#4. GetAccept: For digital signature
Gone are the days when you needed to print, sign, scan and send documents just to hand over the document you signed. With the digital signatures, you get their papers in their inboxes when you upload your files and enter their email addresses. Once downloaded, create your e-sign and place it on the document.
Wondering whether it is legal? Well, there’s a federal law, The Electronic Signatures in Global and National Commerce Act (ESIGN), which enables the use of electronic signatures in intrastate trade and in states that have not ratified the Uniform Electronic Transactions Act (UETA).
With their Digital Sales Room (DSR) you get access to a wide range of features, including video for sales, proposal creation and digital signature. Leverage its shared space to communicate with vendors and customers.
This tool will overlook your entire sales process from the first conversation to closing the sales process with a personalized digital selling experience. Moreover, this is also helpful for remote teams to get through the signing formalities while joining the company or to send any key document for work.
#5. accessiBe: Website accessibility
As per WHO data, around 1 billion people (15% of the world population) suffer from one or the other form of disability.
While you follow necessary steps when starting an online business, include accessiBe as a tool to enhance the digital presence. It uses AI-powered, automated solutions, making websites entirely WCAG and ADA compliant. You also get the Litigation Support Package that serves as a testament to ADA compliance and leads you through the process.
As far as costing is concerned, it is up for the taking at $49/month that offers 24/7 security + a free seven-day trial. This plan is designed for websites with less than 1,000 pages. For anything more than 100 pages, its price varies from $99 to $149 per month.
We understand that setting up a small business amidst the pandemic is difficult, especially for the time and money. But the use of tech tools in 2022 can improve business efficiency while also reducing costs and saving time. In 2022, your small business will benefit from using any or all these five tech tools, as discussed in this post.
It is time for your small business to work smarter before starting a new year. Nothing can beat the timing as we are set to enter the new year. Pick up the right tools at different stages of your business growth to ensure comprehensive efficiency throughout your business processes.
But remember that these tools are intended to supplement and not completely replace your organization's human aspect. Your most valuable resource will be the people you work with in the coming new year and beyond!
About The Author -
Steven Macdonald is a digital marketer based in Tallinn, Estonia. In the last 10 years, he's helped e-commerce and B2B SaaS brands generate more than $100 million in new revenue through SEO, content and conversion optimization.