The eCommerce industry has witnessed rampant growth in the past. Still, the industry is ever-growing.

That said, several brands find it difficult to boost their eCommerce conversions. Without proper strategies, it can be difficult to convince...

The checkout process entails the specific procedures that a customer must perform while making an online transaction. It is the stage at which the prospective customer finalizes product selections, picks any add-ons, confirms delivery options,...

Cart abandonment is a major problem for eCommerce stores, with an estimated 68% of shoppers abandoning their carts before completing a purchase.

There are many reasons why shoppers abandon their carts, but there are also many things that...

A popup form is a small window that appears or pops up while browsing a website. Digital marketers frequently use popups for advertising and generating leads. But, are they effective?

When designed well, it can enhance your audience’s page...

Popup forms appear on websites striving to grab a visitor’s attention and push advertising content. An ad that opens a new window is a traditional popup.

Facebook has become a powerful channel for both socializing and marketing purposes. Recent studies have shown that about 91% of B2B and 96% of B2C vendors are currently using Facebook for promoting and selling their products and services....

Social media has become an integral part of any successful business because it helps entrepreneurs to connect directly with their target customers.

However, not all your target customers are aware of your social media pages like Instagram,...

Social media has become an inexpensive way for business owners to promote their brands to a global audience. As a business owner, you don’t have to spend thousands of dollars on mainstream media advertisements. You just need to create...

Every business has to keep track of metrics to measure success and ensure growth. In other words, metrics serve as measurements for the health of a business.