Research shows websites only convert two individuals into customers for every one hundred people who visit. It may sound surprising, but this is a pretty good conversion rate for a business.
However, you should never settle for just pretty good. You should always want to increase your conversion rate to build your brand and rake in profit!
In this article, you’ll learn how to improve lead conversion rate and keep visitors on your website longer. We’ll also consider form usability guidelines and some of the best form builder software you can find for designing a contact form.
What Is Website Conversion?
Website conversion relates to the percentage and average measures from data, such as orders completed, click-through rates, subscriptions, and upgrades.
These metrics help you better identify and understand your target customers and their interests. Furthermore, you’ll be able to translate these into actionable engagements to enhance your products or services.
But first, you need to calculate your website’s conversion rate accurately. The best way to calculate your site’s conversion rate is to divide the number of conversions (actions taken by site users) by the total number of site visitors. Then multiply this number by one hundred to get the percentage.
For instance, if you completed seventeen orders by the close of business and had five hundred site visitors, your conversion rate for that day will be seventeen divided by five hundred, multiplied by one hundred, giving you a 3.4 percent conversion rate.
But what is an excellent conversion rate? Many factors determine the effectiveness of a conversion rate, including the type of industry, demographic audience, and conversion objectives.
Dependent on these factors, a reasonable conversion rate should range between two and five percent. If you are looking for a benchmark to begin from, check out the latest industry averages.
How To Increase Your Website’s Conversion Rate
As mentioned above, improving your conversion rate is essential because a high conversion rate is a basis for high sales volume. So, you have to take steps to keep your site’s conversion rate optimized all the time. Here are some of the steps you should take to improve your website’s conversion rate.
Remove Redundant Form Fields
Suppose you want your customers to complete their purchases online. In that case, you have to make the form user-friendly by removing redundant fields as part of the form usability guidelines that you should follow.
Online forms with too many compulsory fields can intimidate customers. When developing your online form, use a form builder such as the one we offer here, that will allow you to edit out unnecessary fields to keep things running smoothly.
Create A Pop-Up For Your Website
Studies have revealed that the average conversion rate for pop-ups is about four percent, with the possibility for a higher rate if you implement your pop-ups correctly.
Fortunately, pop-ups work on virtually every site. They can offer a variety of freebies, including PDFs, products, or premium content. However, include at least a thirty-second timer for your pop-ups so they don’t become annoying by showing up too soon. Also, make sure they’re easy to close.
Every landing page on your site should be clear, concise, and navigable. You don’t want your site to pull your visitors’ attention in different directions, so removing any distracting pop-ups and buttons that are likely to confuse people is an excellent idea.
A standard landing page should have a headline, subheadings, benefits, features, testimonials, reviews, and visual images with context. Keep it simple.
Make Navigation Easy
The people who visit your website will decide to stay or go based on their first experience on the site. Therefore, make the first steps in navigating your site as simple as possible. For instance, you should ask your visitors to provide their email addresses only instead of filling out a complete form.
Keep in mind that your site needs an objective against which you’ll evaluate its effectiveness. You can’t know if your site’s conversion rate has improved if you don’t have a goal. Consider using SMART (Smart, Measurable, Achievable, Relevant, Time-bound) goal-setting processes for your website conversion to drive your business’s continued success.