So, what is lead conversion anyway? Lead conversion is the process of turning your leads, preferably of your target audience, into actual consumers of your products or services. But where do you start?

Online reviews have become an integral part of internet marketing. A big percentage of customers today want to check online reviews before placing an order to understand how other customers feel about your product or service. So, as you look...

Web forms provide a channel for businesses to connect with their customers. Through these fillable forms, customers can send information to the company from simply registering log-in details that help make the user experience more seamless to...

A web form, or HTML form, is a page on a website where users enter data or information that’s then sent to a server for processing. All websites have at least one, and everyone on the internet has used some version of it, whether to subscribe...

Do you ever think about why a good landing page is vital for your website?

The landing page is more than a page where you land after following a link. The website landing page has a significant role. It converts website visitors into...

You've done the SEO for your site, but have you used SEO principles for your emails? SEO email marketing may not be the first thing that comes to mind. Still, it's a nifty strategy that will allow you to improve your approach to email...

Running an eCommerce store? Want to know what’s holding you back from making bundles of cash?

The eCommerce industry has witnessed rampant growth in the past. Still, the industry is ever-growing.

That said, several brands find it difficult to boost their eCommerce conversions. Without proper strategies, it can be difficult to convince...