website optimization

    4 Steps to Take to Guarantee Success During the Holidays

    It’s that time of year again when eCommerce businesses ramp up their marketing in time for Black Friday, Cyber Monday, and the holiday rushes that follow.

    In 2021, Cyber Monday alone resulted in $10.7 billion in spending. This year looks to be...

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    9 Actionable Online Holiday Strategies for Your eCommerce Business

    Continuing our thread of holiday-centered blog posts, today we will look at how you can further prepare your online business for the holidays by utilizing these online holiday strategies and tactics.

    These ideas will help you generate sales,...

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    Why Aligning SEO and PPC Can Help You Increase Profit Rates

    Since the onset of the pandemic, businesses have been forced to rely on different methods and strategies to generate leads, increase traffic, and turn up conversions.

    But there seems to be a split in schools of thought when it comes to SEO...

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    Top 5 Online Halloween Marketing Ideas for Your eCommerce Business

    Did you know that Halloween is the fourth most popular holiday in America? In fact, it is expected that ecommerce sales for Halloween will reach nearly $12 billion in 2023.

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    Setting up an Online Store? Avoid These 6 Common eCommerce Mistakes

    Online shopping has become very popular across the globe. Did you know the number of digital buyers has reached a vast 2.64 billion in 2023? And this will only continue to increase in 2024.

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    5 Tips for Providing the Best Customer Service During Holiday Season

    The holidays can be a stressful time of the year, but they are also a great opportunity to stand out from the competition and solidify your customer base. Use that opportunity and make the right first impression with your customers.

    After all,

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    7 Tips To Handle Customer Complaints Effectively

    Are you tired of receiving complaints? When left unattended, they lead to long negative reviews impacting your future sales. Hence, it’s crucial to keep your current customer base content along with landing new customers. 

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    Leverage Product Reviews To Improve Consumer Confidence

    One of the best things that consumers now have access to would be product reviews. Every consumer who has bought a product from a business can now review what they purchased.

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    7 Steps to Plan Your Instagram Holiday Marketing Strategy

    Instagram has been around for more than a decade now, and while the app is still meant for sharing photos, developers have since included new features that also make it a suitable platform for e-commerce business owners. Is Instagram...

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    The Most Important Things in Customer Service During the Holidays

    The holidays are not just times to watch movies, shop for perfect gifts, and enjoy quality time with your loved ones. Holidays are important periods for businesses because sales surge for several weeks as many people get to shop.

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    How To Create A Holiday Marketing Plan For Your eCommerce Business

    The holiday season is coming up, which means that it’s time to think about planning your holiday marketing campaign. This is the time of great opportunity to increase your sales and build customer loyalty so you absolutely need to run holiday...

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    10 Quick Tips to Prepare Your eCommerce Site for the Holiday Season

    The holidays are a time for family, friends, and festivities. 

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    SEO Cheat Sheet: What SEO Is and How To Do It

    SEO - we all hear about it, but what is it? How do you actually do SEO for your website? And why? I'll admit when I first started learning about it, I went deep down the rabbit hole. Here are some important things I've learned along the way.

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    How to Create A Lead Magnet - Convert More Visitors Into Leads

    Acquiring traffic and gaining customers can be a time-consuming and fiscally strenuous task when it comes to your online business. That’s why finding a technique that can capture your visitors' information and give you a way to consistently...

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    How to Create a Referral Program for Your Online Business

    It goes without saying that while the push to attract new customers is important, gaining your customer’s trust, and being able to convert those customers into tried and true, lifetime patrons is key to increasing sales. Yet, this mission is...

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