Building a website for e-commerce used to involve jumping through hoops of fire. It wasn’t a task any average person could handle; you’d need a team of IT professionals to do it.

However, nowadays, anyone can create a well-designed,...

Small business owners will be glad to learn that it’s never been easier or cheaper to build a business website. Not just any website but one that will connect your brand to existing and potential customers while creating brand awareness.

As an entrepreneur planning to develop a website for your business, there are several critical elements of the site you need to think about before you start the development process. Although your web developers will handle the technical bit of...

Digital marketing has evolved in the past few years in response to Google’s algorithm updates in certain aspects and the steady rise of the 'content is king' era. Previously, the standard SEO strategy focused on singular keywords. Today, SEO...

The Contact Us page of a website is usually an afterthought, often reduced to a static landing page that doesn’t really do anything, which further feeds into the page’s bad reputation. Since site owners don’t pay attention to it, the messages...

If you’ve just started a new online business or you're looking to increase your marketing to customers, then as you jump into learning about digital marketing, you'll often encounter the term "conversion rate."

So you’ve started a business, and you are ready to watch the money roll in from the leads you’ve collected.

But how do you transform a pile of names into profit? 

If you’re running a business, you need to reach your customers through the channels they use the most. In previous decades, traditional media (TV, radio, and print) dominated the marketing landscape, but customers now use mobile devices to...