website optimization

    How to Refresh & Optimize Your Website or App for Christmas 2022

    Christmas is just a few weeks away, and if you want to be ready for new site visitors and keep your current customers, it's time to audit your website. Internet users are accustomed to shiny new things, especially this time of year, so give...

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    How eCommerce Owners Can Make Holiday Shopping Easier for Customers

    The holiday season is just around the corner.

    For eCommerce business owners, that could mean your busiest time of year is coming up. Within the last decade, eCommerce has completely changed the way people do their holiday shopping. 

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    8 Common Cybersecurity Challenges Your Workplace Might Face

    According to a report by Statista, three out of every four American companies were at risk of a cyber-attack in 2023.

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    Best SaaS Tools for Startups and SMBs

    A limited budget is one of the biggest challenges facing startups and small and medium-sized businesses (SMBs). SaaS marketing tools offer maximum benefits without spending much money, which is a win-win for the small business owner.

    *Updated...

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    eCommerce Trends Coming in the Holiday Shopping Season

    With the holiday shopping season right around the corner, online stores and in-person retailers are prepping for a significant shift in purchasing trends. This year comes with many changes in how holiday shopping occurs, from early bird...

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    Top 10 Business Software Needs for A Small Business Owner in 2024

    Small business competition can be fierce, especially when reduced spending and aggressive competitors are the norm.

    *Updated 7/19/2024

    As technology continues to innovate at a faster and faster rate, business leaders like you have to find...

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    How Do eCommerce Websites Generate Leads?

    Generating leads is essential for any eCommerce website. Without leads, you cannot convert website visitors into customers.  

    *Updated 7/22/2024

    In this article, we will discuss what lead generation is and some common lead generation strategies

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    E-Commerce Site Navigation: How To Organize & Optimize for UX

    Running into websites with UI from the early 2000s might cause some of us internal design pain, but this issue is specifically damaging to e-commerce websites.

    *Updated 7/22/2024

    Old trends in UX can cause customers frustration and lead to...

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    5 Tips to Capture Organic Search Traffic During The Holiday Season

    Tis the season to boost your online presence and sleigh the competition! Imagine your eCommerce website as Santa's workshop, and your goal is to fill those digital stockings with organic search traffic.

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    7 Design Tips For Your B2B eCommerce Brand Website Users Actually Like

    When it comes to automating your eCommerce business, design is essential to creating an online business since it draws in new consumers, offers a positive user experience, and boosts sales.

    *Updated 7/1/2024

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    What Is The Difference Between Regular Websites And eCommerce Websites

    If you're looking to start an online business and are confused about the type of website you should build, look no further–in this article, we'll discuss what eCommerce websites are and how they differ from other types of websites. 

    *Updated...

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    Converting Customers Into Buyers: 5 Effective eCommerce Tips

    According to Shopify, the leading eCommerce platform, the average conversion rate for e-commerce sites is between 2.5% and 3%.

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    9 Marketing Blind Spots and How to Fix Them

    Marketers aren’t immune to blind spots or oversights in their strategies and spending. Even the largest and most successful companies get bogged down by minor details, rusty tactics, and messy data. 

    *Updated 7/24/2024

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    The Average Cost Of Customer Acquisition In Ecommerce

    If you’re planning to launch an e-commerce store and are wondering how much it will cost you to acquire new customers, you’re in the right place. Read on to discover how the customer acquisition cost (CAC) is calculated, the average CAC for...

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    How Do E-Commerce Websites Differ From Other Websites?

    Have you ever noticed how shopping online feels different from browsing other websites? Building an e-commerce website isn’t as simple as adding products and a shopping cart to a standard website.

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