Best SaaS Tools for Startups and SMBs for 2023

Published: | By Mia Johnson

A limited budget is one of the biggest challenges facing startups and small and medium-sized businesses (SMBs). SaaS marketing tools offer maximum benefits without spending much money, which is a win-win for the small business owner.

We can't imagine what would happen with limits to on-premise applications. Thanks to the entire SaaS industry, we could continue doing our regular business despite global uncertainty.

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The SaaS industry has done exceptionally well in the last two years, and there is a SaaS tool for every business activity.

SaaS development services are becoming increasingly important as businesses seek to leverage the power of cloud computing and deliver seamless experiences to their users.

The available SaaS tools are unique and packed with powerful features.

Finding a tool that does everything you need may seem overly complicated to a non-technical person, especially when you include the need for a mobile-responsive design into the mix.

We have curated the best SaaS tools for startups & small businesses. This article will give you a better idea of what SaaS tools to try in 2023, including SaaS reporting tools and CRMs for example.

Revenue Grid helps companies automate interactions, use more business data and maximize revenue.

We provide users with simple tools and revenue intelligence software that saves daily time, increasing sales success and becoming a natural part of the workflow.

Inoxoft is a custom software development company based in Texas.

They focus on a personalized approach toward every client and deliver web and mobile apps with cloud capabilities, supply chain monitoring, production planning, customer relationship management.

Best SaaS Tools for Startups and SMBs

1. ContactOut


ContactOut simplifies customer outreach for sales and marketing teams. You can easily find someone's email address with the email finder tool.

The straightforward email marketing tool makes it easy to stay in touch with contacts and keep them returning for more.

Whether ContactOut has everything you need. Sign up today and start growing your business.

Key Features

  • The speed up Chrome feature enables you to save not just one but multiple leads directly from LinkedIn profiles.
  • You can use the Search portal to find people by name, company, or job title.
  • By utilizing the Data Enrichment tool, get complete access to profile details, job titles, and contact information in a few clicks.
  • It provides the ability to schedule and track your email outreach.

2. Videvo


Videvo is a video effects marketplace that provides affordable stock footage for creative professionals, filmmakers, and videographers.

The founders created the platform with a straightforward mission: to make stock footage more affordable and, in so doing, empower creators worldwide.

Videvo's founders are a group of video editors frustrated with the market's lack of affordable, high-quality footage.

So they decided to do something about it by launching their stock footage site, selling clips at prices far lower than the industry standard - with no membership fees or commissions.

Videvo is a popular choice for creatives who want to save money without sacrificing quality.

Key Features

  • More than 500K stock videos, motion graphics, templates, music, and sound effects.
  • There are 309,600 videos, 18K of which are free.
  • Premium video licensing is under a royalty-free license.
  • 11K+ motion graphics.
  • Video plans cost $4.99 to $24.99/month.

3. ProofHub


Startups and SMBs cannot afford to waste time or resources, and proper planning and team coordination are essential for their success.

These businesses can overcome such problems by using an effective project management platform.

ProofHub is the best-suited project management and team collaboration tool for new and small business growth.

ProofHub offers a centralized platform for team collaboration, task management, and project tracking, allowing businesses to easily streamline workflows and achieve project goals.

Key Features

  • Task management: Get everything you need to manage tasks in one place, including selecting multiple assignees, prioritizing tasks, tracking progress in real-time, and identifying bottlenecks while keeping every team member informed and managing resources.

  • Team collaboration: Ensure no miscommunication happens by creating real-time discussion topics to share ideas, notes, or files; one-on-one chat; and a dedicated space for official announcements.

  • Custom roles: Get ultimate control over your resources and projects by customizing roles for team members and clients and allowing them to perform as per their roles and responsibilities.

  • Time tracking and estimates: To ensure doing tasks on time for better productivity, you can track time, set time estimates for each task, and get notified whenever you exceed them.

  • Reports and analysis: You can better estimate project cost, time spent, and effort estimation using customized reports on project progress, time tracking, and other key metrics.

4. Markettailor


Markettailor helps B2B marketers to create personalized website experiences for their existing websites without code.

The tool identifies anonymous companies on your website and shows them the most relevant version based on industry, revenue size, and many more segmentation rules. 

Marketers can quickly swap text, images, links, and call-to-actions using a visual editor.

Each personalization is automatically A/B tested to report the effectiveness of personalized content to each customer segment.

Markettailor specializes in B2B website personalization and gathers its data from the open-source web to provide marketers with the most up-to-date and relevant data for personalization.

For identifying companies, Markettailor uses several data from the best data providers, including Clearbit, Kickfire, and Zoominfo.

Key Features

  • Visual editor to make personalization quickly
  • A/B tested personalizations
  • Full traffic breakdown view to reveal underperforming segments
  • Conversion tracking via a built-in tool (visual editor) and integrations such as Segment and Google Analytics
  • Additional company data for richer personalizations collected in-house

5. HackerEarth


HackerEarth is a global company that helps large enterprises recruit, evaluate, and upskill developers based on specific skills.

The company’s platform enables recruiters to make the most accurate and informed decisions about candidates, improve hiring efficiencies, facilitate continuous learning and development, and ensure the right developers are matched with the right positions.

HackerEarth is also a leading facilitator of online hackathons and coding challenges, where its community of over 7 million developers can upskill and practice for employment interviews.

The company was founded in 2012 with offices in San Francisco and India. For more information, visit

Key Features

  • Extensive library of 16000+ exclusive questions across 18+ roles and 900+ skills
  • Services 40+ roles and 10+ frameworks
  • Automated evaluation and benchmarking of candidates
  • AI-driven platform designed and tested for bias-free assessments
  • Integrates with major ATS like Lever, ZOHO, JobVite, JazzHR, TalentHub
  • Trusted by over 4000+ global tech companies

6. LeadsBridge

illustration workplace puzzle pieces

LeadsBridge is an iPaaS solution that enhances business data orchestration for companies to strengthen their omnichannel strategy.

With LeadsBridge, you can bridge the gap between advertising platforms and sales funnels and deliver tailored integrations based on your business needs.

LeadsBridge integrates the marketing technology stack with Facebook, Instagram, Google, and LinkedIn ads to streamline advertising activities.

More than 370 out-of-the-box integrations are available now, allowing you to synchronize data seamlessly between your advertising platform and your software.

Key Features

  • Lead sync
  • Audience targeting
  • Online-to-offline tracking
  • Platform-to-platform
  • eCommerce synchronization
  • Tailor-made integration

7. Joblink

Effective internal communications are crucial for bridging the gap between team members in any organization.

Joinblink introduces an intelligent internal communication platform that not only keeps everyone connected but also ensures that every employee is aligned with the company's objectives and culture.

Key Features

  • Centralized communication hub for all employees.
  • Real-time updates and announcements to keep everyone informed.
  • Engagement tools to foster a connected workplace environment.
  • Analytics to gauge the effectiveness of communication strategies.

8. eClincher


An intuitive yet powerful solution to manage all your accounts, brand awareness, reach, reputation, and growth online. EClincher is a leading social media management platform, 100% guaranteed to deliver the best ROI.

This software helps you understand your social media performance with in-depth analysis, highlighting the content that performs best. 

With smart inbox and workflow approval, you can improve communications with your team and fanbase. eclincher is an official partner of Facebook, Instagram, Twitter, LinkedIn, Google Business, YouTube, Pinterest, TikTok, Google Analytics, and many more integrations.

Key Features

  • Get instant access to brand mentions across social, news, blogs, forums, reviews, and more.
  • Uncover trends and conversations of any keywords, hashtags, and phrases across the web
  • Cross-network social publishing, editing, and filtering
  • Complete post customization per channel while composing a new post
  • Unify your social channels, live, into one single feed
  • Recycle your best-performing evergreen content

9. GetAccept


GetAccept is the G2 category-leading digital sales room platform, empowering revenue teams to increase win rates by engaging and understanding buyers from an opportunity to a signed deal.

With all their stakeholders, Sellers and buyers can collaborate in real-time and access content relevant to the deal cycle. 

The platform improves sales efficiency through deal and pipeline insights, custom sales content, and seamless integrations.

You can include personalized videos, pre-recorded company presentations, or case studies.

Consolidating these marketing materials gives your company an edge over the messy competition.

Key Features

  • Live chat and video recording to engage your prospects and customers
  • Document tracking and analytics to keep track of your sales deals in real time
  • CPQ to generate error-free quotes, save time, and look professional
  • Proposal templates to keep the deal moving forward with the right content
  • Automatic reminders to save time by not having to chase customers manually
  • Electronic signature to effortlessly sign your contracts anywhere, anytime

10. Autoklose


Autoklose is a sales engagement tool that combines email automation with B2B data.

It assists you in targeting the correct prospects by employing an extensive database of clean, B2B leads with verified email addresses.

It allows you to automate email campaigns in four simple stages, tailor your outreach, develop and validate email lists, and track response rates.

Key Features

  • Email campaign management
  • Sales intelligence and B2B contact data
  • Email verification with AutoVerify
  • Email sequence templates
  • Email tracking and real-time reporting

11. Visme


Visme is an easy-to-use visual content creation and collaboration platform.

With Visme, you can add movement to your brand strategy in minutes with visual content like videos, infographics, presentations & animation. 

Visme includes a drag-and-drop editor and a library of hundreds of templates, photos, and animated characters.

No matter your role or level of design skills, with Visme, your work life is easier.

Key Features

  • Visme comes with hundreds of templates with a large variety of design types.
  • You don't need prior design experience.
  • Create, store, and collaborate while maintaining brand consistency across your team.
  • Easily store, organize, and search the assets and designs for your team’s projects.
  • It has a collection of native integrations to connect Visme to other tools you already use.

12. Podcastle


When marketing your brand efficiently, just creating shiny ads won’t cut it.

You want to build trust with your current audience and, ideally, expand it. Podcasting is one great way to do it. 

Regardless of your team’s workload or size, making the creation process as easy as possible is preferable.

Podcastle is an online content creation platform that allows you to record, edit and get a publication-ready show all in one place. 

Key Features

  • Remote audio/video recording: Record high-quality audio and video with up to 9 participants. Your guests don’t even have to sign up, they can simply join the interview with an invite link. 
  • AI-powered editing tools: Remove unnecessary noise and silence from your audio with just one click. The intuitive interface makes it easy to polish your recording without technical knowledge. 
  • Voice cloning: Make a digital copy of your voice and later turn text to audio without recording yourself. You can also use Podcastle’s natural-sounding voice skins to make intros and outros for your show. 
  • iOS mobile app: Podcastle is available on the web and iPhones, allowing for more flexibility, especially regarding interviews and collaborative projects.

13. VoilaNorbert


VoilaNorbert helps you find any corporate email addresses, manage your leads and gain a lot of time spent on creating an email list.

It lets you find leads, email addresses, and contact information on any website simply by clicking a button.

All your leads can then be exported, added to customized lists, and contacted directly from Norbert with advanced tracking tools to know if they opened or clicked on your emails.

VoilaNorbert lets you find any corporate email address but also has a feature for verifying addresses in bulk.

Key Features

  • Email verification
  • Email enrichment
  • Prospecting- finding corporate email addresses
  • Send emails directly from the "Contacts" tab

14. SimplyBook

Cloud-based scheduling software is designed for service businesses in various industries.

It provides a booking site so users can accept online bookings, collect client feedback to optimize revenue and service performance, and send appointment reminders by email and SMS.

Users can use the tool to send promotions, set up recurring services, link service providers, and customize booking site options. can customize booking systems by embedding the booking system in an iFrame or a booking button on a website.

Key Features

  • Take online bookings 24/7 with a beautiful booking website or widget.
  • The POS allows you to accept payments on-site or online upon booking.
  • Remind clients of appointments via email or SMS to reduce no-shows.
  • Display Google reviews on your booking website
  • Issue gift cards and & coupons to your customers
  • Drag & drop the email editor to customize all your emails

15. Pixpa

Pixpa is the leading no-code website and store builder for event photographers, artists & designers.

Pixpa empowers creatives to easily build and manage a beautiful, professional website with a built-in online store, blog, and client galleries.

Pixpa’s all-in-one platform has everything you need to showcase, share & sell your work online and grow your business. 

Key Features

  • Build Your Website - Create stunning portfolio websites.
  • Start an Online Store - Sell products, services & digital files.
  • Sell Images - Sell images as prints & downloads.
  • Client Galleries - Share, proof, sell & deliver images.
  • Photo Gallery Apps - Personalized gallery apps for clients.
  • Start a Blog - Publish a blog to share your stories.
  • Made for Creative Pros: Photographers, Designers, Artists, Architects, Fashion Models, and Stylists.

16. Refrens


Refrens is the ideal invoice generator since it allows you to make endless invoices for unlimited clients without spending a single penny.

With just one click, you may generate a delivery challan, payment receipt, debit note, and credit note.

Refrens can also change the invoice's fields and columns at any time, and you can transmit the document by email, WhatsApp, or by immediately saving it as a PDF and sending it.

Key Features

  • Free unlimited invoice
  • Permission control
  • Quick easy invoice
  • Customization of columns
  • Email & track invoices
  • Recurring invoices
  • Custom formula 
  • Invoice templates
  • Insightful reports
  • Client management
  • Ready data

17. SocialBee


SocialBee is a social media management tool that allows you to easily schedule your posts in a calendar-like view and customize them for each social media platform (Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google My Business, and TikTok).

Key Features

  • Setting a posting schedule in a content calendar.
  • Organizing your posts into different categories and then automatically post them all at once
  • Customizing your posts for each social media platform
  • Reporting & analytics to analyze the performance of your accounts (and the feature to export them)
  • Recycling evergreen posts or expiring time-sensitive content
  • Content curation through RSS Feeds
  • Canva integration inside SocialBee’s post editor
  • Real-time preview of your upcoming posts
  • URL shorteners to track your links
  • Having multiple workspaces and team collaboration features

18. Referral Rock


ReferralRock put referral marketing on autopilot - more referrals, lower cost to acquire customers.

It is built for marketers who want to grow their referral programs with less admin work.

Make it easy for your customers to discover, join, and share. 

Fully customizable portal, multiple embed options, one-click sharing, and flexible rewards.

Track and manage impact as you scale, plus expert support from onboarding specialists. Integrate with the systems you're already using.

Key Features

  • Bonus Management - Helps set up bonus schemes and plans in line with corporate and regulatory guidelines and calculates bonus payouts.
  • Campaign Management - Create a collection of marketing actions to complete specific goals.
  • Lead Engagement - Communicate with potential customers by distributing promotional/informational materials via social media, email, or other channels
  • Multi-Channel Marketing - Coordinate marketing efforts across channels (email, landing pages, social media, etc.)
  • Contact Management - Store and find contact information such as names, addresses, and social media accounts.
  • Employee Referral Management - Manage and track employee referrals for open job positions.
  • For Customer Referrals - For customer referral programs/referral marketing products
  • For Employee Referrals -Products allowing employees to make referrals for open positions.
  • Third-Party Integrations - Improve the business processes by accessing more features and applications by combining third-party integrations.
  • Rewards Management - Strategize and implement rewards for returning customers.
  • ROI Tracking - Monitor conversion rates and analyze the effectiveness and profitability of marketing efforts.

19. AutoDS - Automated Dropshipping


AutoDS is the leading all-in-one dropshipping tool that helps sellers automate their dropshipping business, allowing them to dedicate their precious time to the things they love in life.

Dropshipping with AutoDS saves you time.

Quickly find and import trending products, and monitor pricing & stock 24/7. Automatically process orders and more.

Key Features

  • Our Suppliers: Sell products from a hand-picked selection of dropshipping suppliers.
  • Intelligent Pricing and Stock Updates: Scans your products 24/7 for updates and automatically edits this information in your store.
  • Product Imports: One-click bulk import from 500M+ products and 20+ supported suppliers.
  • Automate Orders and Tracking Updates: Got an order? AutoDS automatically fulfills the order and updates your customer with tracking information.
  • Product Research System: Instantly compare 8M+ trending products from global suppliers and add them to your store in one click.
  • Fulfilled by AutoDS: Automate orders, tracking updates, and returns without needing a buyer account.

20. will eliminate spending hours each week copying and pasting your evergreen updates to social media. Set them up once, and have your posts rotated automatically for you with Bulkly.

There are various ways to add content to Bulkly. Among them are CSV uploads, importing from Buffer, using RSS feeds, and more.

The most significant time save offered the ability to automatically create multiple social media updates from a single blog post URL.

Paste in your blog link, and Bulkly will recommend dozens of updates for you to use.

Key Features

  • Schedule & recycle social media updates in bulk
  • Create dozens of status updates from a single URL - automatically
  • Works with Buffer, Hootsuite, Facebook, Instagram, LinkedIn & Twitter
  • Randomize the order updates
  • Avoid sending the same post too soon
  • Schedule your updates to drip to your social media accounts multiple times per hour, day, or week
  • Create schedules that start and stop on specific dates
  • Organize your updates into groups with unique schedules and settings

21. Sotrender


Sotrender, a social media analytics tool, helps marketers monitor the effectiveness of a company's Facebook, Instagram, YouTube, and Twitter profiles. 

Having reach, demographics, and engagement data available under one roof will make it significantly easier to see if the company’s marketing strategy is successful and how you can improve it.

Also, accessing competitors' performance metrics enables one to craft the strategy and content further. 

The differences between Sotrender and Facebook or Instagram Insights are immediately visible.

It’s not only about the user experience but also about unique metrics, additional data, and how you visualize them. 

Key Features

  • Comprehensive analytics of organic social media communication 
  • Content strategy analysis 
  • 1-minute white-label reporting 
  • Instagram and Facebook ad analysis 
  • Automatic comment sentiment analysis
  • Competitive benchmarking (paid and organic)

22. Empuls


Xoxoday Empuls, an all-in-one solution for holistic employee engagement, helps organizations improve workplace culture and bring their digital workplace to life.

HR leaders use Empuls to connect employees with the organization's shared purpose, eliminate information silos, provide a voice to every employee, and build a culture of appreciation throughout the organization.

Empuls is a DIY, user-friendly platform for HR to get started with their people initiatives in under 24 hours.

Organizations can use Empuls as a standalone tool or integrate it with existing work applications, such as HRIS, Slack, MS Teams, or G-Suite, to drive engagement in the flow of work. 

Empuls has rich features to drive continuous engagement, from an intranet software to surveys, engagement scores, contests, water cooler conversations, one-on-one feedback, peer and social recognition, and various rewards.

Thanks to its intuitive UI, HR, People Leaders, and Employees can get started with Empuls quickly, thanks to its intuitive UI.

Empuls boasts over 1000+ clients and 500,000+ employees from small to mid-size businesses.

Key Features

  • Employee pulse & eNPS surveys: Packed with built-in surveys, employee NPS, and qualitative feedback to know what your employees think and feel occasionally. Further, it helps HR and managers take action to strengthen their people-first culture.
  • Build a culture of Peer-to-peer recognition: Enables your employees to experience moments of praise or appreciation through peer-to-peer and social recognition, which helps the team stay motivated and upbeat every day.
  • Built-in gamification to drive adoption: Helps you leverage milestones, badges, leader boards, goals, and awards to gamify the experience and increase engagement holistically.
  • Rewards automation: Automate and configure reward workflows so you never miss important days and events like employee birthdays, work anniversaries, and completing company milestones.
  • Social intranet platform: It allows employees to create groups to engage in meaningful conversations, manage tasks, documents, and issues and enable transparent communication. HR professionals use Empuls as a social Intranet to disburse rewards and collect feedback.

23. Xoxoday


Xoxoday Plum is a digital reward, incentives, and payouts platform featuring a global catalog of e-gift cards, prepaid cards, experiential multi-currency rewards, and gift options spanning 100+ countries. 

Its fully integrated reward solution lets you automate reward programs across use cases—from survey research to marketing campaigns, employee engagement, customer loyalty, channel incentives, and gig worker payouts. With Plum, you can send rewards globally, securely, and instantly.

Plum offers reward distribution modes like sending bulk vouchers via emails, generating bulk voucher codes, distributing through APIs, and delivering physical rewards. 

Key Features

  • A comprehensive global-rich catalog featuring 4000+ brands and 21000+ e-gift choices across 100+ countries
  • A robust payout infrastructure that will help scale your business. The platform supports prepaid reward cards from Visa, Mastercard, and Rupay. 
  • The setup process is easy and takes only 60 minutes. The platform also has seamless integrations that enable you to connect with your existing apps to reward or send digital gifts from the workflow. 
  • It enables you to run more innovative rewards, incentives, and loyalty programs. Developer friendly. No complex codes or developer support is required.
  • Multi-currency reward options are available across 100+ countries. It enables you to transfer payments in no time.

24. Compass


Compass is a sales incentive management software that lets you manage and automate sales incentive programs, from launching incentive plans to calculating and disbursing incentives.

It enables businesses to motivate sales reps with real-time visibility into performance, commission information, and on-time payouts.

Xoxoday Compass is the most user-friendly gamification software to accelerate sales engines.

Key Features

  • Save time by eliminating the hassles of using lengthy spreadsheets or managing complex sales commissions. No coding is required.
  • Define sales targets and automate incentive calculations and disbursals based on one-time or recurring achievements without errors or delays.
  • Ignite the sales team's competitive spirit by letting them see how they fare against their peers through leaderboards, level maps, live scores, and earnings.
  • Plan better across teams and organizations with robust, real-time insights, forecasts, and predictive analytics. 

25. CloudTalk


CloudTalk is a VoIP phone system built for modern companies. It enables enterprises to streamline communications with teams and customers using a virtual cloud-based call center system.

Over 2000 businesses - including DHL, Mercedes, and Glovo - rely on CloudTalk for its superior call quality and unparalleled range of features. 

Thanks to CloudTalk, agents can manage inbound and outbound calls, extract interaction history, and provide as much customer support as possible. 

Make things easier for your sales and customer support teams with 70+ advanced calling features like Interactive voice response (IVR), call recording, power dialer, and many more.

Key Features

  • Power dialer
  • IVR
  • ACD
  • Call recording
  • Call masking
  • Smart dialer
  • Toll-free number
  • Auto dialer
  • International phone number

26. QuillBot


QuillBot is an AI EdTech writing platform that provides over 60 million users with complimentary online writing and research tools to help them research and communicate ideas effectively.

We are ready to support you, whether it's through emails, essays, social media posts, or blogs. 

The platform includes productivity-enhancing tools such as Paraphraser, Grammar Checker, Summarizer, and Citation Generator, also used by leading colleges and writing centers worldwide.

Key Features

  • Paraphraser - Refine, enhance, or reword your written work
  • Grammar Checker - Polish your work by addressing punctuation, spelling, and word misuse
  • Plagiarism Checker - Ensure proper authorship & citations
  • Summarizer - Summarize news, articles, long emails, or even your writing
  • Co-writer - All-in-one writing space that combines online research capabilities, note-taking, and AI-assisted autocomplete to give you a seamless writing and research experience without ever having to leave the page
  • Citation Generator - Get perfect APA, MLA, and Chicago-style citations in one click

27. Veed


VEED has thousands of content creators worldwide making videos for social media and beyond.

There’s no software to download, and you don’t need any prior video editing experience. 

This video editor works right in your browser.

Whether you’re adding subtitles to a YouTube video, a progress bar to an Instagram Story, or cropping some footage to fit a Twitter post, you can do it all with VEED. 

VEED is a fantastic piece of software that allows you to automatically add subtitles to your videos, translate them, transcribe audio files, add visual effects, and create content that increases views, likes, and followers!

Key Features

  • Create videos with a single click. 
  • Add subtitles, transcribe audio, and more.
  • Use filters & effects to make your videos pop. 
  • No more need for freelancers or professional videographers - we put the power in your hands.

28. Recruiterflow


Recruiterflow is ATS software and CRM software for staffing and recruiting agencies.

Recruiterflow's innovative recruiting automation, ease of use, and simplicity make it unique. 

With G Suite and office365 integration, you can two-way sync emails with clients and candidates.

It provides drag-and-drop workflows, email and text message options, API connections, and ATS functionalities.

Furthermore, you can find advanced features such as candidate portals, company blocking, automatic email tracking, job board posting, built-in report analytics, and more.

Recruiterflow provides a comprehensive solution for automating hiring pipelines, automating various process stages, and boosting speed and productivity.

It is used by more than 1,000 recruiting and staffing companies worldwide.

Key Features

  • Applicant tracking
  • Assessment management
  • Background screening
  • Candidate management
  • Candidate tracking
  • Careers page
  • CRM
  • Customizable branding
  • Email marketing
  • Interview management
  • Interview scheduling
  • Job posting
  • Job requisition
  • Lead management

29. Linkody


Linkody is a comprehensive tool that helps you to analyze,  manage, and track your link-building campaigns quickly. 

It can be useful for small businesses, startups, SEO service providers, and SaaS link building agencies alike.

Key Features

  • keep track of new or lost backlinks
  • gain insight into your competitor's backlink structure
  • identify and list bad backlinks so you can conduct a disavow action
  • manage all your domains and links in one place. 

You can also create custom reports on your backlinks, anchor texts, and keywords and compare your profile with your competitors.

Being fully integrated with metrics from Moz, Ahrefs, Spam Score, and Google Indexing Status, you can quickly assess backlinks' value and keep track of your link-building activities 24/7.

Additional Features

  • Backlink analysis
  • Google Index status
  • Disavow tool & CSV exports
  • Instant link location
  • Email notifications
  • 24/7 backlink monitoring

30. DocHipo


DocHipo is a cloud-based tool that simplifies and fast-tracks the document design process.

Its ready-made templates, drag-and-drop editor, and intuitive interface make it easy to create stunning designs within minutes.

You can easily design various documents, such as posters, flyer templates, logos, book covers, social media posts, web banners, advertisement post graphics, etc., without prior graphic design experience.

You’ll get the creative flexibility to tailor the message, add pictures and powerful graphics from DocHipo’s library and own it without any watermark.

Whether you’re a content creator, marketer, or small business owner looking to ace your offline or online marketing collateral designs, you can sign up for DocHipo and create a memorable brand.

Key Features

  • A vast collection of professionally designed templates across industries, occasions, and use-cases
  • Rich design assets like illustrations, stickers, animations, icons, etc., make your design memorable
  • Ability to remove the background from any picture with just one click within the DocHipo editor
  • The smart resize feature lets you resize a document into multiple other dimensions in just a click.
  • Ability to download designs in multiple file formats such as JPG, PNG, PNG (Transparent), PDF, MP4, and GIF
  • You can save your design directly to Mailchimp

31. Fyle


Fyle is the first expense management software to offer real-time expense tracking on your corporate cards.

Businesses can now get notified of card spending seconds after their Visa or Mastercard has been swiped and collect receipts in real-time via text.

Accessing direct real-time feeds allows you to no longer depend on bank feeds to reconcile card expenses.

Key Features

32. iSmartRecruit


iSmartRecruit is an AI-powered innovative recruitment solution that automates manual and repetitive recruitment tasks and saves the time-to-hire by 55% for recruiters and HRs.

It offers highly scalable ATS and CRM software for corporate HRs, mass recruiters, and staffing and recruitment agencies.

The high-rated candidate tracking and management system allow for team-based hiring by involving hiring teams, recruiters, and hiring managers.

These abundant features boost feedback-driven hiring decisions, streamline clear and effective team communication, strengthen sourcing strength, and upscale your recruitment process.

Key Features

  • Sponsored Jobs On 1000+ Job Boards
  • Mobile recruiting
  • Online skills assessment tools - identify the right talent
  • Recruitment Chatbot - 24x7 support
  • Resume parsing and management system
  • Various hiring analytics - enable data-driven decisions
  • Social Recruiting - compelling and job advertising
  • Interview management system
  • AI-based job matching
  • Employee referral portal
  • AI-based candidate matching
  • Candidate onboarding

33. MoEngage


MoEngage is a marketing automation software that helps brands engage customers effectively and build long-term relationships with the help of hyper-personalization, segmentation, marketing automation, and more.

The software enables marketers to orchestrate powerful retention strategies and create re-engagement campaigns to activate dormant customers by utilizing AI-powered capabilities to connect with your customers wherever they are in their journey at the right time and across the right channel, with the right message!

Key Features

  • Capability to send transactional messages across multiple channels in real-time with MoEngage Inform!
  • Actionable analytics to visualize customer journeys, understand customer preferences and purchase patterns, identify drop-off reasons, and optimize accordingly.
  • Intelligent behavior analytics with dynamic A/B testing and experimentation capabilities
  • Build the perfect customer journeys for each individual using MoEngage’s Journey Orchestration functionality

Bonus SaaS Tools



FlexClip is a cloud-based video editing platform that offers various features to create and edit videos easily.

It provides a user-friendly interface and intuitive drag-and-drop functionality, making it accessible even for those without extensive video editing experience.

It is particularly valuable for startups and small businesses without dedicated video editing teams.

FlexClip utilizes AI technology to enhance video editing capabilities.

The AI toolkit includes AI text-to-video, AI image generation, AI script generation, AI auto subtitle generator and text-to-speech, with which you can easily get a fancy video in minutes.

Key Features

  • Team collaboration function to increase productivity.
  • Millions of Royalty-free Stock Media including photos, videos, and music.
  • 5000+ exquisitely-designed video templates in diverse categories.
  • Cloud-stored function for trans-devices editing, anywhere and anytime.



factoHR is an all-in-one system for HR managers to store employees’ data, generate salaries, manage attendance & leaves, and even track staff performance.

The solution is popular among HR leaders due to its automation capabilities and user-friendly experience.

The software offers everything an HR manager needs, from hiring to retiring/firing employees.

It notes the attendance data, manages leaves/holidays, disburses paychecks, and generates various reports.

It also offers a self-service portal for employees to address their diverse needs.

You can also customize the system per your business needs and save time from repetitive tasks.

Key Features

  • It allows setting multilevel approval workflows to ensure that any change in the database is checked at multiple levels.
  • factoBot helps managers easily solve employees’ queries, share important documents, and notify them about specific events.
  • The payroll module sets the salary structure per the organization’s requirements and generates paychecks in minutes.
  • Managers can easily track workers’ attendance and track their real-time location through geo-tracking.
  • Setting goals and tracking performance metrics becomes easy with the software. You can run review cycles at multiple intervals and generate insightful reports.



DSers is a powerful e-commerce tool that provides a comprehensive solution for managing a dropshipping business on Shopify, making it a popular choice among new and experienced dropshippers.

It was developed to automate and streamline the entire dropshipping process, from importing products to fulfilling orders and tracking shipping information.

The tool allows users to easily import products from AliExpress and other marketplaces with just a few clicks.

It also offers a range of features that help users optimize their store, such as customizable pricing rules, bulk ordering, and product bundling.

With DSers, dropshippers can easily manage their inventory, process payments, and track shipping information all in one place.

Key Features

  • Filter out the most suitable suppliers for your products on sale with just one click.
  • Easily place hundreds of orders on AliExpress within seconds.
  • Map your store's products to any AliExpress supplier without requiring any modifications to your store.
  • Effortlessly link multiple suppliers to one variant of your products, allowing you to create unique offers.
  • Automatically synchronize tracking numbers to your store and PayPal.
  • Order status from AliExpress is automatically updated on DSers and your store.
  • Update your product stock from AliExpress to DSers and your store automatically.
  • Select your preferred shipping method in advance based on the order's destination.
  • Set up Pricing Rules in advance to automatically adjust your product prices when publishing them.
  • Manage and link multiple stores within a single DSers account.
  • Divide one product into multiple other unique products.



Affinda is a versatile CRM and Invoice OCR software solution combining advanced artificial intelligence technology with a practical sales and customer management approach.

Its powerful Invoice OCR technology sets it apart, transforming paper-based processes into digital, automated workflows.

Key Features

  • Invoice OCR capabilities for digitization and data extraction.
  • Intuitive customer relationship management tools.
  • AI-assisted automation of daily tasks and workflows.
  • Deep-learning driven analytics and custom reporting.

  • Pros
    • Its invoice OCR technology makes data extraction from paper invoices seamless and error-free.
    • Affinda's CRM tools are user-friendly and fully customizable.
    • The AI-powered automation features can streamline routine tasks, improving productivity and freeing up valuable time.
    • Intelligent analytics and customizable reports provide insights to help businesses make informed decisions.
    • The platform is known for its speedy and smooth implementation.
  • Cons
    • Affinda does not currently offer an integrated chatbot feature, but it can integrate smoothly with the most popular chatbot systems.
    • Some users have reported that integration with certain third-party software can take time, depending on the complexity of the software.



If you are on a tight budget, you can easily build your site with the help of WebWave website builder for free, so there is no risk.

WebWave works on the principle of graphic design programs such as Canva or Figma.

You can freely drag and drop elements to suit your needs.

If you want a website with your own domain name (without ads or WebWave branding), you need to choose the (inexpensive) Premium Plan.

This is a great option if you have a small business and want to create your first website.

Key Features

  • free version;
  • premium paid versions at attractive prices;
  • possibility to create a website and mail under your own domain name;
  • free hosting and e-mail;
  • free seo analyzer; 
  • multiple templates to choose from;
  • ability to create your own website from scratch.



Teamly is a project management software designed to streamline and enhance your team's productivity.

It's a unified platform engineered to declutter remote team management. It's easy to get lost flitting between multiple tools for remote team management.

Teamly gathers all those features into a single, user-centric platform.

Key Features

  • Real-time chat for instant communication 
  • User-friendly boards for task and workflow management 
  • Employee time tracking for accurate payroll 
  • Screen capture video & audio recording for clear instructions 
  • Pre-loaded professional checklists & SOPs 
  • 24/7 Customer Support

Appy Pie Design

Appy Pie Design is an AI-powered design platform that empowers users to unleash their creativity and turn concepts into visual realities.

Appy Pie Design provides a user-friendly interface that simplifies graphic design, allowing you to craft stunning visuals, logos, and marketing materials effortlessly.

It offers an array of versatile design tools, and at the forefront of its offerings is the AI animation maker.

With this AI tool, you can transform static ideas in the form of text prompts into dynamic and engaging animations.

The controls are designed with simplicity in mind, enabling both beginners and seasoned designers to craft captivating animations.

Key Features

  • Real-time Previews: Get instant feedback as you design, allowing you to make adjustments on the fly.
  • Text-to-Animation: Transform your text prompts into stunning animations effortlessly.
  • Customization Options: Tailor animations with various styles, speeds, and durations to match your unique vision.
  • Seamless Integration: Easily incorporate animations into your projects, whether for marketing, presentations, or storytelling.



LeadSquared is a sales and marketing automation tool designed to enhance sales productivity and drive revenue growth.

With customizable workflows, reminder systems, and lead scoring features, sales teams can work smarter and close deals faster.

The tool offers comprehensive visibility into prospects' activities and preferences, providing a personalized selling experience from a single view.

Key Features

  • Automated Lead Management: Capture, distribute, and track leads effortlessly through the entire sales funnel.
  • Comprehensive Reports and Analytics: Gain insights with in-depth reports to analyze sales performance, forecast sales, and manage team targets.
  • Segmented User Lists: Easily categorize customers based on demographics and preferences and personalize engagement with trigger-based communication.
  • Mobile CRM: Empower field sales teams to track activities, upload documents, and manage leads directly from their phones.
  • Built-in Dialer: Initiate one-click calls to prospects, manage call logs, recordings, and notes seamlessly, enhancing communication efficiency.

Key Takeaways

We've covered all of the best 31 SaaS tools for startups and SMBs in 2023, and I hope you've found this comprehensive list useful.

SaaS tools exist to help business owners better understand their data, save valuable time, and improve sales and conversions, among many other things. 

Remember to host your applications in the cloud using a desktop-as-a-service solution.

You can access your business files and data anywhere, at any location.

Whether you use one or all of these tools in 2023, the world of technology is there for you and your small business when needed. I encourage you to try some of them and see how much good they can do for you.

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