As an entrepreneur planning to develop a website for your business, there are several critical elements of the site you need to think about before you start the development process.

*Updated 8/6/2024

Although your web developers will handle...

Every website needs a Contact Us page. But how can you make sure yours ticks all the boxes (no pun intended) without being so boring that customers just want to bounce? 

Answer: The right design and custom forms.

In this article, we’ll offer...

Digital marketing has evolved in the past few years in response to Google’s algorithm updates in certain aspects and the steady rise of the 'content is king' era.

*Updated 8/8/2024

Previously, the standard SEO strategy focused on singular...

The Contact Us page of a website is usually an afterthought, often reduced to a static landing page that doesn’t really do anything, which further feeds into the page’s bad reputation.

*Updated 8/9/2024

Since site owners don’t pay attention...

If you’ve just started a new online business or you're looking to increase your marketing to customers, then as you jump into learning about digital marketing, you'll often encounter the term "conversion rate."

*Updated 8/14/2024

So you’ve started a business, and you are ready to watch the money roll in from the leads you’ve collected. But how do you transform a pile of names into profit?

*Updated 8/14/2024

If you’re running a business, you need to reach your customers through the channels they use the most.

*Updated 8/19/2024

In previous decades, traditional media (TV, radio, and print) dominated the marketing landscape, but customers now use...

Suppose you're a small business looking to grow your company. In that case, you have probably read about conversion rate optimization (CRO). CRO involves a lot of testing and takes time and resources, so you might be wondering if investing in...