website optimization

    5 Tips for Providing the Best Customer Service During Holiday Season

    The holidays can be a stressful time of the year, but they are also a great opportunity to stand out from the competition and solidify your customer base. Use that opportunity and make the right first impression with your customers.

    After...

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    7 Tips To Handle Customer Complaints Effectively

    Are you tired of receiving complaints? When left unattended, they lead to long negative reviews impacting your future sales. Hence, it’s crucial to keep your current customer base content along with landing new customers. 

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    Leverage Product Reviews To Improve Consumer Confidence

    One of the best things that consumers now have access to would be product reviews. Every consumer who has bought a product from a business can now review what they purchased.

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    7 Steps to Plan Your Instagram Holiday Marketing Strategy

    Instagram has been around for more than a decade now, and while the app is still meant for sharing photos, developers have since included new features that also make it a suitable platform for e-commerce business owners. Is Instagram...

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    The Most Important Things in Customer Service During the Holidays

    The holidays are not just times to watch movies, shop for perfect gifts, and enjoy quality time with your loved ones. Holidays are important periods for businesses because sales surge for several weeks as many people get to shop.

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    How To Create A Holiday Marketing Plan For Your eCommerce Business

    The holiday season is coming up, which means that it’s time to think about planning your holiday marketing campaign. This is the time of great opportunity to increase your sales and build customer loyalty so you absolutely need to run holiday...

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    10 Quick Tips to Prepare Your eCommerce Site for the Holiday Season

    The holidays are a time for family, friends, and festivities. 

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    SEO Cheat Sheet: What SEO Is and How To Do It

    SEO - we all hear about it, but what is it? How do you actually do SEO for your website? And why? I'll admit when I first started learning about it, I went deep down the rabbit hole. Here are some important things I've learned along the way.

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    How to Create A Lead Magnet - Convert More Visitors Into Leads

    Acquiring traffic and gaining customers can be a time-consuming and fiscally strenuous task when it comes to your online business. That’s why finding a technique that can capture your visitors' information and give you a way to consistently...

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    How to Create a Referral Program for Your Online Business

    It goes without saying that while the push to attract new customers is important, gaining your customer’s trust, and being able to convert those customers into tried and true, lifetime patrons is key to increasing sales. Yet, this mission is...

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    Reduce Shopping Cart Abandonment With a Countdown Timer for Shopify

    We’ve all been there, browsing an online store on our phone and thinking, “Wow, this shirt would be perfect for next weekend.”

    We’ll add it to our shopping cart and then sit on it. In 85% of cases, we don’t complete our purchase. 

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    Ecommerce Websites: What is Visual Identity and Why Does it Matter?

    Choosing what to wear each day or how we do our hair are all decisions that create your own unique look and affect the way in which others perceive you. The same simple concept goes for your eCommerce website.

    Building a brand that is cohesive...

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    3 Steps to Take When You Start an Online Business

    Communication is key to any relationship, and that includes customer relationships.

    Yet communication is one of the hardest skills to master because it requires you to think beyond yourself and begin to understand another person's perspective.

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    POWR Brand Assets

    Why Brand Assets Matter

    Having unique brand assets enables a company to be distinctive and stand out in the most crowded of spaces, the internet.

    Over time, they allow customers and prospects to connect with your brand right away and without...

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    10 Auto-Confirmation Email Best Practices [Tips + Examples]

    Sending an auto-confirmation email has become essential for businesses for many use cases, including confirming appointments with leads or confirming purchases on an eCommerce store.

    Auto-confirmation emails can build loyalty, provide better...

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