How To Create A Holiday Marketing Plan For Your eCommerce Business


Published: | By Gaukhar Murzagaliyeva

The holiday season is coming up, which means that it’s time to think about planning your holiday marketing campaign. This is the time of great opportunity to increase your sales and build customer loyalty so you absolutely need to run holiday promotions and offer holiday deals. The first stepping stone in running a successful campaign is crafting a good holiday marketing plan.

In this article, we’ll discuss the things that you should include in your holiday marketing plan for maximum effectiveness.

Decide on Your Creative Concept

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The holiday season is a time for celebration and festivities so it’s best if your campaign doesn’t only revolve around “selling”. You need to appeal to your target audience’s emotions such as feelings of joy, wonder, and happiness from reuniting with one’s family. Important questions to ask yourself when deciding on your marketing concept are as follows:

  • What is the concept behind my holiday marketing campaign this year?
  • What products or services will I be focused on marketing?
  • Should I work with influencers on my campaign?

These will help you come up with the ideas for the broader vision of your holiday campaign and start plotting your marketing efforts.


Create A Landing Page

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Your landing page is the place you’ll be driving traffic to and it needs to be convincing. It has to have a good ad copy that includes a compelling headline, rich visuals, seasonal messaging, and limited-time benefits of your offer. You may also include a form that collects customers’ information in exchange for the offer. That offer could be a promotional discount, for example. POWR Form Builder is a great way to collect customer data for your holiday marketing activities and your email list. Speaking of building your email list, this article discusses strategies to help you grow an email list. Be sure to check it out.


Plan Out Promotional Emails About Upcoming Deals

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woolandthegang.com

Now that you’ve collected emails through the form on your holiday landing page, it’s time to launch an email marketing campaign that will make people want to buy something. Our eBook: eCommerce 101: Tips For Using Holiday Deals to Increase Sales and Revenue talks more about which selling points you should focus on in your emails as well as which financial rewards you should offer in your email copy. Don’t forget to also be personable and let your audience know the person behind your business. That perfectly ties in with the first point of this article that puts value on appealing to prospective customers’ emotions. It will make your product seem more accessible and relatable.


Employ Your Company Blog

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If you don’t have a blog on your eCommerce site yet, the holiday season is the perfect time to add it on there and start blogging. Blog posts are a useful campaign tool for attracting people to your offer and can be approached in a few different ways. You can start things off with a post outlining all the holiday promotions you plan on running during the holiday season. These may include promotions pertaining to Halloween, Thanksgiving, Black Friday, Christmas, and New Year’s. Later “promo posts” detailing each one of said promotions can offer a quick overview of the offer and have a compelling CTA to redirect visitors to the landing page. Another good idea for the blog would be to have honest behind-the-scenes and success stories in between “promo posts”. They will diversify your blog content and inspire customer loyalty.


Embrace Holiday-Themed Content Creation on Social Media

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@starbucks

Social media is a highly cost-effective form of advertising in the digital age and it works wonders during holidays especially. Be sure to use both organic and paid engagement strategies to keep the costs low and target as many relevant people as possible. Using hashtags on platforms like Instagram and Twitter will help you spread the word about your sales and promotions and encourage valuable user-generated content. And UGC, as you know, has been proven to provide a considerable conversion and revenue lift. By making use of social media, your holiday marketing plan will be complete and you will be ready to launch your holiday marketing campaign and get the most out of the most profitable time of the year.

With these ideas in mind, you should now have no problem coming up with your holiday marketing plan. If you need more guidance on how to create a powerful holiday marketing campaign for your eCommerce business, check out POWR’s free eBook: eCommerce 101: Tips For Using Holiday Deals to Increase Sales and Revenue. It has many useful tips and tricks.


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